- Specific Media Adds Kantar, Rentrak Data To TV Audience Targeting Platform
Real-Time Daily, Tyler Loechner - Thursday, September 11, 2014
Specific Media has beefed up its TV audience targeting platform with t ...
- Programmatic Marketing Is The Key To Reaching Millennials
Real-Time Daily, Paul Martecchini - Thursday, September 11, 2014
Brand managers ask whether it's possible to launch branding initiatives programmatically, b ...
- The Connected Car Takes The Checkered Flag
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 10, 2014
The agency MRY released a study this week that analyzed topics th ...
- Wrist Full Thinking
MediaDailyNews, Joe Mandese - Wednesday, September 10, 2014
"The wristwatch made the idea of not knowing what time it w ...
- Bing Gives Marketers Tools To Dig Deeper Into Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 9, 2014
Bing has released a dashboard giving search marketers a six-month view th ...
- How To Forecast Content Performance
SearchBlog, Laurie Sullivan - Tuesday, September 9, 2014
Brand marketers spend thousands of dollars developing content, but they don't kn ...
- UM, Facebook Strike 9-Figure Accord
MAD, Steve McClellan - Friday, September 5, 2014
The deal is the latest in a series of major partnerships th ...
- The Rise Of The CXO; Entertainment Is What People Remember
Marketing: Entertainment, Will Travis - Monday, September 8, 2014
The last 10 years have seen a seismic shift in how ...
- Robots In Marketing Are Great, But Humans Still Need To Chaperone
Real-Time Daily, Arthur Muldoon - Friday, September 5, 2014
There is a particular school of thought in ad tech that espous ...
- Tribune's Gracenote Acquires Baseline For Video Info
MediaDailyNews, Erik Sass - Wednesday, September 3, 2014
Tribune's Gracenote, which provides video metadata for interactive programming guides and oth ...
- Location Fraud: Highly Accurate, But Non-Human
Mobile Insider, Jonathan Lenaghan - Thursday, September 4, 2014
While it's easy to write off fraud as a rare occurrence a ...
- Why Marketers Can't Ignore Celeb Photo Cloud Storage Leaks
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 3, 2014
For marketing naysayer who continues to denounce the possibility of anyone wanti ...
- Drawbridge To Update Analytics, Shines Light On Multi-Touch Attribution
RTBlog, Tyler Loechner - Wednesday, September 3, 2014
Drawbridge, a cross-device ad-targeting firm, is expected to announce updates to i ...
- Google DoubleClick Search Releases Shopping Campaign Tools
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 28, 2014
Google on Thursday released three reporting and optimization tools for retailers usi ...
- Sojern Adds Wahi As VP, Product & Insights
Real-Time Daily, Tyler Loechner - Wednesday, August 27, 2014
Sojern, a programmatic ad platform for travel advertisers, on Wednesday announced t ...
- Ad Market Tracker SMI Taps Nielsen's Grunther To Head Media Ops
MediaDailyNews, Joe Mandese - Wednesday, August 27, 2014
Madison Avenue ad spending market tracker Standard Media Index is staffing ...
- Good, Bad, Ugly: Madison Ave. Vs. Wall Street Exchanges
Programmatic Insider, Skip Brand - Wednesday, August 27, 2014
Since the mid-2000s, Madison Ave has been compared to Wall Street. Th ...
- NSA Search Engine Shares Data Across Government Agencies
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 26, 2014
The United States National Security Agency (NSA) has built an information-sharing databa ...
- Bizible Secures $8 Million Funding Round
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 26, 2014
Bizible has secured $8 million in venture capital funding led by Sca ...
- Using Data, Personalization To Improve Call Center Customer Service
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 20, 2014
The two trends driving the partnership between Whitepages Pro, the company's directo ...
- Losing Your Mobile Audience
MAD, Gareth Davies - Tuesday, August 19, 2014
As few as two years ago, the mobile ecosystem was still findi ...
- LinkedIn Settles Class-Action Stemming From Data Breach
Online Media Daily, Wendy Davis - Wednesday, August 20, 2014
Social networking service LinkedIn has agreed to pay $1.25 million in ord ...
- IgnitionOne Works With AI To Perfect The Art Of Paid-Search Bid Optimization
SearchBlog, Laurie Sullivan - Wednesday, August 20, 2014
Predictive bid optimization will change search marketing -- but not the predicti ...
- Nielsen Catalina, FourthWall Media Team For Set-Top Data
MediaDailyNews, Wayne Friedman - Monday, August 18, 2014
Looking to deliver more granular insights to CPG marketers, Nielsen Catalina Solutio ...
- Consumer Voice Dictating Marketing Budgets; Programmatic Only Gets 1%
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 18, 2014
Some 63% of marketers plan to improve marketing strategies through customer segmentati ...
- Data Quality Challenges Run Deeper Than Marketers Think
Data and Targeting Insider, Laurie Sullivan - Tuesday, August 12, 2014
Some 93% of companies believe data is essential to their marketing succes ...
- CIOs Are From Mars And CMOs Are From Venus
Data and Targeting Insider, Steve Smith - Tuesday, August 12, 2014
CIOs and CMOs are talking and collaborating more than ever before, b ...
- Walmart's Winning Big Data Deal: What's WMX's Next Move?
Real-Time Daily, Ranjith Kumaran - Tuesday, August 12, 2014
With the Internet of Things (Everything) bearing down on retailers (and everyone ...
- Real-Time With Sizmek's Caprio On Buy-Side Dynamics In RTB
RTBlog, Tyler Loechner - Tuesday, August 12, 2014
Sizmek, an ad management platform, has made a number of moves ...
- Search Marketing Demonstrates How Data Supports Programmatic Premium Branding Campaigns In-House
SearchBlog, Laurie Sullivan - Monday, August 11, 2014
Programmatic ad buying began with search engine marketing. Data introduced programmatic audien ...