- Seeing Clearly With Your Analytics
Metrics Insider, Andrew Latzman - Tuesday, December 2, 2014
The fundamental role of analytics is to use data to gain insig ...
- GAO Says Consumers Lack Information About Pay-Per-Byte Pricing
PolicyBlog, Wendy Davis - Tuesday, December 2, 2014
Seven out of 13 major home broadband providers now offer pay-per-byte pricin ...
- Cox Accused Of Contributing To Copyright Infringement
PolicyBlog, Wendy Davis - Monday, December 1, 2014
In what appears to be a first, two music publishers have su ...
- Study Sheds New Light On 'Dark' Social, Finds Consumers Underestimate Their Own Behavior 2-to-1
Social Media & Marketing Daily, Joe Mandese - Monday, December 1, 2014
Nearly a third (32%) of consumers who share content with other peop ...
- Exelate Receives BPA Certification For B2B Audience Data
Real-Time Daily, Tyler Loechner - Tuesday, November 25, 2014
Data management platform (DMP) and data provider eXelate on Tuesday announced th ...
- Are You Listening For Your Key Customer Signals?
Email Insider, Loren McDonald - Tuesday, November 25, 2014
As the holiday shopping season shifts into high gear, your customers a ...
- Zeotap Raises $1.3 Million, Launches Data Platform
Real-Time Daily, Tyler Loechner - Tuesday, November 25, 2014
Berlin, Germany-based Zeotap on Tuesday announced the launch of a data platfo ...
- T-Mobile Promises More Accurate Speed Tests
PolicyBlog, Wendy Davis - Monday, November 24, 2014
Faced with pressure from the Federal Communications Commission, T-Mobile has agreed ...
- Black Friday The No. 1 Day For Consumer Fraud
SearchBlog, Laurie Sullivan - Monday, November 24, 2014
Black hat online search marketing and traffic fraud can cost brands millio ...
- Perception Is Not Reality (Most Of The Time)
Research Brief, Jack Loechner - Friday, November 21, 2014
A new Ipsos global survey shows how wrong the public in fourte ...
- Social Media Marketers Frustrated With ROI, Lack Of Buy-In
The Social Graf, Erik Sass - Friday, November 21, 2014
A decade into the social media era, the question of return ...
- A People Meter For Retail Foot Traffic Launches
MoBlog, Steve Smith - Thursday, November 20, 2014
Leveraging a half million opted-in mobile users, Placed has opened for publ ...
- Verizon Escapes FTC Charges For Outdated WiFi Security
Online Media Daily, Wendy Davis - Wednesday, November 19, 2014
For years, Verizon shipped WiFi routers that defaulted to an outdated encrypti ...
- Nexage Ups 'Nexage Connect' Data Hub With 4 Partnerships
Real-Time Daily, Tyler Loechner - Wednesday, November 19, 2014
Mobile ad exchange Nexage on Wednesday announced the addition of four n ...
- REA Group Goes Programmatic With TubeMogul
Real-Time Daily, Tyler Loechner - Wednesday, November 19, 2014
REA Group, an online real estate ad company headquartered in Australia, h ...
- Twitter Makes All Tweets Searchable
The Social Graf, Erik Sass - Thursday, November 20, 2014
Twitter has opened up its archives so users can now search eve ...
- Under Fire, Uber Promises To Protect Riders' Privacy
PolicyBlog, Wendy Davis - Wednesday, November 19, 2014
Faced with mounting concerns about its practices, Uber this week publicly post ...
- Big Data Analytics And Fitbit May Find Their Way Into Courtrooms
Data and Targeting Insider, Steve Smith - Wednesday, November 19, 2014
You are the cookie now, and this has big implications we a ...
- 2 Headlines From The 2014 Election Campaigns
Marketing: Politics, Michael Cornfield - Tuesday, November 18, 2014
The first headline is that, to an as-yet-unknown extent and degree ...
- Sideswipes: The Mythology Of Media
MediaDailyNews, Katie Meier - Tuesday, November 18, 2014
The current mythology of the algorithm is that it is making t ...
- Lucky 7 Big Data Doctors And Programmatic Brand Advertising
Programmatic Insider, Skip Brand - Tuesday, November 18, 2014
Even though data management is a huge challenge for most advertisers a ...
- Better Understand Customers Through Smart Technologies, Predictive Analysis
Metrics Insider, Shekhar Deo - Monday, November 17, 2014
Marketing, in its purest form, tells a story -- ideally, a go ...
- Car Industry's New Code Requires Drivers' Consent To Share Location Data
PolicyBlog, Wendy Davis - Monday, November 17, 2014
Car manufacturers won't be able to provide precise geolocations for automobiles ...
- Better Understand Customers Through Smart Technologies, Predictive Analysis
Mobile Insider, Shekhar Deo - Friday, November 14, 2014
Marketing, in its purest form, tells a story -- ideally, a go ...
- Small Businesses Ready To Tackle Data, But Need Guidance
Data and Targeting Insider, Laurie Sullivan - Thursday, November 13, 2014
Most small businesses use analytics to make business decisions, find new customer ...
- Watchdogs Back FTC In Cybersecurity Clash With Wyndham
Online Media Daily, Wendy Davis - Thursday, November 13, 2014
Consumer watchdogs are urging an appellate court to allow the Federal Tra ...
- The Great Cookie Debate - A Shift Ahead?
Search & Performance Marketing Daily, Jamie Gungler - Thursday, November 13, 2014
Many vendors offer typical ad-serving solutions for display, with few options ...
- Android User Takes Privacy Battle With Cartoon Network To Appellate Court
Online Media Daily, Wendy Davis - Tuesday, November 11, 2014
An Android user has appealed the dismissal of his privacy lawsuit again ...
- Real-Time With Turn's Westover On How Brands Should Tackle Big Data
RTBlog, Tyler Loechner - Monday, November 10, 2014
The real currency of digital advertising -- data -- is a blessi ...
- The Messy World Of IoT Data
Data and Targeting Insider, Laurie Sullivan - Tuesday, November 4, 2014
As more devices connect to the Internet, brand marketers will become consum ...