- Publishers Grade Themselves, Industry At 'C' Level For Monetization
RTBlog, Tyler Loechner - Monday, October 27, 2014
Apparently publishers don't think too highly of the digital ad industry's monetizati ...
- Metrics Are Great, But Don't Forget Your Readers
Publishing Insider, Paolo Gaudiano - Friday, October 24, 2014
Online publishers have begun to rely increasingly on quantitative methods to he ...
- Ninja Metrics Discovers Attribution's Tie To Social Influence
Data and Targeting Insider, Laurie Sullivan - Thursday, October 23, 2014
Marketers relying on a traditional method for calculating return on investment (RO ...
- Media Researchers Tackle The B Word, Publish Primer For Thinking About 'Big' Data
MediaDailyNews, Joe Mandese - Thursday, October 23, 2014
The Council for Research Excellence this morning is releasing a comprehensive prim ...
- How Data Will Do To TV What the Internet Did To Computing
Metrics Insider, Dan Ackerman - Thursday, October 23, 2014
TV advertising has lagged behind cutting-edge advancements in digital and social medi ...
- Managing A Data Management Platform
Real-Time Daily, Tyler Loechner - Thursday, October 23, 2014
With data being labeled the new "currency" of digital media, data manageme ...
- Apple Releases Statement Clarifying Data Collection
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, October 22, 2014
Apple issued a statement earlier this week responding to concerns that ...
- O&M Unveils New Data Center OgilvyAmp
MAD, Steve McClellan - Tuesday, October 21, 2014
Some 300 O&M staffers have been assigned to the unit designed ...
- Publishers: Facebook Atlas' Gain Is Your Loss
MediaDailyNews, Raman Bhatnagar - Tuesday, October 21, 2014
For Facebook, Atlas is another great revenue generator. It moves them clos ...
- FTC Taps Privacy Researcher Soltani For Chief Technologist Role
PolicyBlog, Wendy Davis - Tuesday, October 21, 2014
The Federal Trade Commission has tapped privacy researcher Ashkan Soltani to ser ...
- Marketers Agree: Data, Analytics Key In Marketing - But Not All Use It
Real-Time Daily, Tyler Loechner - Thursday, October 16, 2014
Marketers want -- even need -- data and analytics, but perhaps th ...
- Ensighten Acquires Anametrix On Heels Of TagMan Acquisition
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 15, 2014
On the heels of the TagMan acquisition in March, Ensighten announced Wednesd ...
- Sideswipes: In Case You Were Wondering - There Is Absolutely A Backlash On Surveillance
MediaDailyNews, Katie Meier - Wednesday, October 15, 2014
What do you get when you cross a few media artists wi ...
- Chamber Of Commerce Backs Wyndham's Request To Dismiss Cybersecurity Charges
Online Media Daily, Wendy Davis - Wednesday, October 15, 2014
The Federal Trade Commission "overreached" by suing Wyndham Hotels for allegedly usi ...
- Does Dirty Data Detract From Your Day?
Online Spin, Cory Treffiletti - Wednesday, October 15, 2014
How much time do you spend with dirty data? Are you ev ...
- Snapchat's Credibility Is Fast Disappearing
MoBlog, Mark Walsh - Tuesday, October 14, 2014
The reported leak of thousands of pictures and videos from Snapchat ...
- Brands Eventually Recover After Data Breach
Marketing Daily, Tanya Gazdik - Friday, October 10, 2014
"It is important for a company to be honest and transparent wi ...
- Web Giants Call On U.S. Gov To Respect User Privacy
Around the Net in Mobile, Gavin O'Malley - Thursday, October 9, 2014
Top legal counsels for Microsoft, Facebook and other Web giants gathered th ...
- Be Warned: Facebook Anonymity Shows Public Is Fed Up With Being Data, Not Customers
London Blog, Sean Hargrave - Thursday, October 9, 2014
The second Facebook begins talking about allowing users to be anonymous, y ...
- Apple, Google And The I 'Mecosystem' In The Age Of You
SearchBlog, Laurie Sullivan - Thursday, October 9, 2014
The Age of You requires brands to build tighter, seamless experiences a ...
- DigitasLBi Names Jason Kodish As First Chief Data Scientist
MAD, Larissa Faw - Tuesday, October 7, 2014
Kodish will lead the global 350-person Strategy & Analytics capability with ...
- Wyndham Asks Appellate Court To Throw Out Cybersecurity Charges
Online Media Daily, Wendy Davis - Wednesday, October 8, 2014
Wyndham Hotels, which suffered three separate data breaches between 2008 and 201 ...
- Dentsu Taps Turn For Data Needs
Real-Time Daily, Tyler Loechner - Tuesday, October 7, 2014
Dentsu, a Tokyo-based advertising and public relations company, on Tuesday announced ...
- The Mavens Are Coming
SearchBlog, Laurie Sullivan - Tuesday, October 7, 2014
Marketers know there's a wealth of information available to them through mini ...
- Consumers Price Their Data At GBP140 For Brands They Trust - GBP200 For Others
Around the Net In MAD London, Sean Hargrave - Thursday, October 2, 2014
Marketers need to ensure they bring clarity to communications around data marketi ...
- Havas CEO Says 'Algorithms Will Never Replace The Creative Director'
Around the Net In MAD London, Sean Hargrave - Thursday, October 2, 2014
Havas CEO, Yannick Bollore has asserted that data and creativity can wo ...
- Data Deception: Do Not Track Does Not Work
MediaDailyNews, Max Ochoa - Thursday, October 2, 2014
There he goes again. CEO of Digital Content Next Jason Kint’s ...
- A Brief History Of Audience Targeting
RTBlog, Tyler Loechner - Wednesday, October 1, 2014
Audience targeting and buying may appear to be the hot, (relatively) n ...
- Bitly Creates Tracking, Analytics Vertical
Data and Targeting Insider, Laurie Sullivan - Thursday, October 2, 2014
Bitly expanded its Certified Partner Program Wednesday by creating a vertical with ...
- National Vs. Local Smackdown: How Well Do Advertisers Stand Up?
MAD, Larissa Faw - Tuesday, September 30, 2014
YP (formerly YellowPages.com) works to bring local consumer insight to national bran ...