- Sideswipes: Data, The Way You Know It, Is Dead
MediaDailyNews, Katie Meier - Tuesday, February 10, 2015
Data as we've known it is about constructing consumers out of number ...
- Will Your Thermostat Destroy Your Life? It Might. It Just Might
Garfield at Large, Bob Garfield - Monday, February 9, 2015
New from Samsung: SmartAleck TV - yes, a television that eavesdrops ...
- Programmatic TV: Planning And Buying Tie The Knot
Audience Buying Insider, Walt Horstman - Friday, February 6, 2015
Programmatic brings value to the TV ecosystem by using data to fi ...
- Watchdogs Seek FTC Scrutiny Of 'Big Data' Consolidation
PolicyBlog, Wendy Davis - Friday, February 6, 2015
Despite advocates' concerns, after Oracle announced it had reached a deal ...
- Using Data To Empower Your Customers
Email Insider, Loren McDonald - Thursday, February 5, 2015
Data is more than a one-way selling tool we use to crea ...
- LinkedIn's Data Breach Settlement Moves Forward
Online Media Daily, Wendy Davis - Tuesday, February 3, 2015
A federal judge has tentatively approved LinkedIn's $1.25 million settlement of ...
- Google Must Review Privacy Policy And Communicate Better Over Its Data Use
Around the Net In MAD London, Sean Hargrave - Monday, February 2, 2015
The ICO, which regulates data protection issues in the UK, has fou ...
- Data-Driven Campaigns Three Times As Likely To Reap Competitor Advantage
Around the Net In MAD London, Sean Hargrave - Friday, January 30, 2015
A survey released by Turn and Forbes Insight shows that almost three-quarte ...
- 90% Of Marketers Think Personalization Is The Future
Real-Time Daily, Tyler Loechner - Thursday, January 29, 2015
Nearly all (90%) of marketers believe individualized marketing is the future, movi ...
- 'Parks and Rec' Data-Mining Episode Was Eerily True To Life
TVBlog, Adam Buckman - Friday, January 30, 2015
"Parks and Recreation" took on the subject of data-mining this week, a ...
- Marketers Must, and Will, Invest In Marketing, Data Expertise
Marketing Daily, Karl Greenberg - Wednesday, January 28, 2015
The Economist Intelligence Unit has done a study on behalf of marketi ...
- Digital Marketing New Hires Will Need Technical And Creative Skills
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 28, 2015
The combination of technical and creative expertise has become necessary to wo ...
- Triton, eXelate Bring Digital Audio To Programmatic Campaigns
MediaDailyNews, Erik Sass - Tuesday, January 27, 2015
Digital audio tech firm Triton Digital has partnered with data tech fi ...
- FTC Sues TracFone For Throttling Mobile Users
PolicyBlog, Wendy Davis - Wednesday, January 28, 2015
On the heels of its lawsuit against AT&T, the Federal Trade Commissi ...
- Sideswipes: Nike+ Trust?
MediaDailyNews, Katie Meier - Tuesday, January 27, 2015
Don't worry if you draw a blank when I say "Giovanni Buttarelli ...
- Tagga Debuts Tout Score For Brands To More Accurately Measure Engagement, Target Campaigns
Mobile Marketing Daily, Laurie Sullivan - Tuesday, January 27, 2015
Tagga plans to release a cross-channel campaign management platform Tuesday, along wi ...
- FTC Consumer Protection Head Warns Ad Companies About Privacy
PolicyBlog, Wendy Davis - Thursday, January 22, 2015
The ad industry shouldn't "play games" with privacy by crafting policies th ...
- Apple Buys Music Analysts Startup Semetric
Around the Net in Mobile, Gavin O'Malley - Wednesday, January 21, 2015
Backing up its Beats Music unit, Apple has quietly acquired music analyti ...
- IAB Study: Programmatic Tech, Data Remain Daunting Challenge Marketers Will Overcome
MediaDailyNews, Laurie Sullivan - Tuesday, January 20, 2015
The rise of programmatic advertising has created additional pressure on marketers ...
- Sideswipes: 10 Things You Never Knew Celebrities Do With Media Buys
MediaDailyNews, Katie Meier - Tuesday, January 20, 2015
This is the year when everyone is going to double down ...
- Mobile 'Moments' Demand A Different Metric
Data and Targeting Insider, Steve Smith - Monday, January 19, 2015
Throwing the same old Web analytics at mobile wholly misses the potenti ...
- NBCUniversal Unveils Audience Targeting Platform For TV
Real-Time Daily, Tyler Loechner - Thursday, January 15, 2015
NBCUniversal, a media and entertainment company that tested the ad tech wate ...
- Women Will Buy Their Way To New Year's Resolution Success
Data and Targeting Insider, Laurie Sullivan - Thursday, January 15, 2015
More than half -- 59% -- of American women made New Year ...
- Adaptiv.io, Apsalar Ink Deal For Real-Time Cross-Platform Data Automation
Mobile Marketing Daily, Laurie Sullivan - Wednesday, January 14, 2015
Apsalar has partnered with Adaptiv.io to build out a cross-channel and cross-platfo ...
- Privacy Advocates Urge Verizon Wireless To Abandon Tracking Program
PolicyBlog, Wendy Davis - Thursday, January 15, 2015
The digital rights group Electronic Frontier Foundation is urging Verizon Wireless ...
- The importance of Reviewing Data, And Reviewing It Again
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 14, 2015
The alarm that sounded on the International Space Station Wednesday morning shou ...
- Multi-Touch Attribution In Data-Driven Marketing's Passenger Seat
RTBlog, Tyler Loechner - Wednesday, January 14, 2015
If "programmatic" is the father and umbrella term under which real-time biddin ...
- White House Readies Bill Establishing New Privacy Rights
Online Media Daily, Wendy Davis - Monday, January 12, 2015
The White House will unveil its long-awaited privacy "bill of rights" ...
- DMA Supports White House's Push For Data-Breach Law
PolicyBlog, Wendy Davis - Monday, January 12, 2015
President Obama's call for a national data breach notification law is bei ...
- Hear, Hear: Brands Not Tapping Potential Of Social Listening To Support Search Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 9, 2015
Social software platforms that capture, manage, and enable analysis of data a ...