Around the Net
Data-Driven Campaigns Three Times As Likely To Reap Competitor Advantage
- The Drum, Friday, January 30, 2015 7:07 AM
A survey released by Turn and Forbes Insight shows that almost three quarters of marketers (74 percent) said they were able to achieve a competitive advantage in capturing customer engagement and loyalty, while less than a quarter (24 percent) believed they were able to do the same with strategies led through limited data.
