- Salesforce Reaches For Predictive Decisions In Marketing Cloud
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 5, 2015
Salesforce moves into predictive analytics Thursday, releasing Marketing Cloud Predictive Decisions ...
- Alibaba Opens First Data Center In U.S.
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 4, 2015
Alibaba announced Wednesday it will be launching a new data center ...
- Nielsen Acquires DMP eXelate, Enters Programmatic Audience-Buying Marketplace
Real-Time Daily, Tyler Loechner, Joe Mandese - Wednesday, March 4, 2015
In a move that sends a powerful signal about the future ...
- Rapp Bolsters Senior Management Team
MAD, Larissa Faw - Monday, March 2, 2015
The agency has promoted Paul Holman to Managing Partner to lead grow ...
- In Defense Of Data And Its Purity As A Business Model
Metrics Insider, Jay Friedman - Tuesday, March 3, 2015
Talk about timing. I set out to write this column before t ...
- Apple, IBM Extend App Partnership
Mobile Marketing Daily, Laurie Sullivan - Monday, March 2, 2015
Apple and IBM announced Monday at the Mobile World Conference a seri ...
- Privacy 'Bill Of Rights' Faces Attack From All Sides
PolicyBlog, Wendy Davis - Tuesday, March 3, 2015
The White House's proposed privacy bill of rights, which dropped late Frid ...
- Google, Facebook Make Separate Plans For Global Wireless Networks
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 2, 2015
While Google plans to launch its own mobile phone network, as ...
- Google Research Builds Factual Ranking Factor Into Search Results
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 3, 2015
What if searchers could tell fact from fiction on the Internet? ...
- Putting Data Into A Larger Context
Marketing Insider: Cross-Channel, Dan Swartz - Monday, March 2, 2015
Data from different channels, different campaigns and different audiences needs to ...
- Stumbling Badly In The Next 12-24 Months?
Online Media Daily, George Simpson - Thursday, February 26, 2015
My friend Cory Treffiletti asked in his SPIN column this week ...
- ITN Taps Nielsen Catalina Data For Ad Sales
MediaDailyNews, Erik Sass - Wednesday, February 25, 2015
ITN Networks, which aggregates TV audiences to create customized national "networks" f ...
- Mobile Payments Services Slow To Increase Rate Of Use
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 25, 2015
Last week during Yahoo's developer's conference, Simon Khalaf, CEO of Flurry, ...
- Too Many Cooks In The Data Kitchen, Says Marketing Study
Marketing Daily, Karl Greenberg - Tuesday, February 24, 2015
Yes Lifecycle Marketing, a Chicago-based database marketing firm, said over half ...
- engage:BDR, Neustar Extend Offline Data To Online Ad Targeting
MediaDailyNews, Laurie Sullivan - Tuesday, February 24, 2015
engage:BDR has formed a partnership with Neustar that will allow advertisers ...
- AdsWizz Taps Lotame For Data Management
MediaDailyNews, Erik Sass - Tuesday, February 24, 2015
Digital radio advertising technology firm AdsWizz is bolstering its ad-targeting capabilities throu ...
- Marketers: How To Succeed With Data
Online Spin, Cory Treffiletti - Tuesday, February 24, 2015
Developing a data strategy can be a daunting task for a market ...
- Acxiom Merges AOS, LiveRamp Go; Launches New Data 'On-Boarding' Tech
Real-Time Daily, Tyler Loechner - Tuesday, February 24, 2015
Acxiom, a data management platform (DMP), on Tuesday announced the launch ...
- AudienceXpress Licenses Rentrak Data, Adds Ratings To Programmatic TV Ad Buys
Real-Time Daily, Joe Mandese - Wednesday, February 25, 2015
AudienceXpress, a promising programmatic TV advertising platform enabling advertisers and agencies ...
- CIMM Gears Up For Challenge Of Measuring Kids And Teens
MediaDailyNews, Charlene Weisler - Sunday, February 22, 2015
CIMM (the Coalition for Innovative Media Measurement) just announced a new committ ...
- Apple To Build Billion-Dollar European Solar Data Centers To Power iTunes, App Store, Maps
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 23, 2015
Apple said Monday it would spend about $1.92 billion (EUR1.7 billion) ...
- Marketers Buy More Than They Use Analytics
Data and Targeting Insider, Steve Smith - Sunday, February 22, 2015
Marketers plan to increase budget share going to analytics over the ne ...
- Qualia, BlueCava Partner For Real-Time Intent Targeting
MediaDailyNews, Laurie Sullivan - Monday, February 23, 2015
Qualia, which focuses on consumer intent targeting in real-time, will announce Mond ...
- Consumers Are Getting Serious About Privacy -- So Should Adland
MAD London, Josh Manion - Thursday, February 19, 2015
As Facebook prepares to take the stand to defend its actions ...
- Nielsen To Roll Out Controversial 'Viewer Assignment' Method, Will Model Audience Estimates In Non-People Meter Homes
MediaDailyNews, Joe Mandese - Thursday, February 19, 2015
Nielsen today is expected to announce plans to begin rolling out ...
- Gorkana Founders Set Up New Media Database Company
Around the Net In MAD London, Sean Hargrave - Monday, February 16, 2015
The founder of media database Gorkana Group has set up a riv ...
- FTC Urges Court To Let Throttling Lawsuit Proceed Against AT&T
Online Media Daily, Wendy Davis - Monday, February 16, 2015
The FTC is asking a federal judge to uphold the agency's authori ...
- Edmunds.com Goes Programmatic, Giving Non-Auto Brands More Ad Opportunities
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 11, 2015
Edmunds.com has rolled out a programmatic advertising platform that allows it ...
- Evans Cycles Switches To Mindshare
Around the Net In MAD London, Sean Hargrave - Wednesday, February 11, 2015
British retailer Evans Cycles has hired Mindshare to handle its GBP1m med ...
- Taptica's Programmatic Platform Will Analyze Cost Per Action
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 11, 2015
Taptica is launching an advertising analytics tool March 1 on its mobi ...