- A People Meter For Retail Foot Traffic Launches
MoBlog, Steve Smith - Thursday, November 20, 2014
Leveraging a half million opted-in mobile users, Placed has opened for publ ...
- Verizon Escapes FTC Charges For Outdated WiFi Security
Online Media Daily, Wendy Davis - Wednesday, November 19, 2014
For years, Verizon shipped WiFi routers that defaulted to an outdated encrypti ...
- Nexage Ups 'Nexage Connect' Data Hub With 4 Partnerships
Real-Time Daily, Tyler Loechner - Wednesday, November 19, 2014
Mobile ad exchange Nexage on Wednesday announced the addition of four n ...
- REA Group Goes Programmatic With TubeMogul
Real-Time Daily, Tyler Loechner - Wednesday, November 19, 2014
REA Group, an online real estate ad company headquartered in Australia, h ...
- Twitter Makes All Tweets Searchable
The Social Graf, Erik Sass - Thursday, November 20, 2014
Twitter has opened up its archives so users can now search eve ...
- Under Fire, Uber Promises To Protect Riders' Privacy
PolicyBlog, Wendy Davis - Wednesday, November 19, 2014
Faced with mounting concerns about its practices, Uber this week publicly post ...
- Big Data Analytics And Fitbit May Find Their Way Into Courtrooms
Data and Targeting Insider, Steve Smith - Wednesday, November 19, 2014
You are the cookie now, and this has big implications we a ...
- 2 Headlines From The 2014 Election Campaigns
Marketing: Politics, Michael Cornfield - Tuesday, November 18, 2014
The first headline is that, to an as-yet-unknown extent and degree ...
- Sideswipes: The Mythology Of Media
MediaDailyNews, Katie Meier - Tuesday, November 18, 2014
The current mythology of the algorithm is that it is making t ...
- Lucky 7 Big Data Doctors And Programmatic Brand Advertising
Programmatic Insider, Skip Brand - Tuesday, November 18, 2014
Even though data management is a huge challenge for most advertisers a ...
- Better Understand Customers Through Smart Technologies, Predictive Analysis
Metrics Insider, Shekhar Deo - Monday, November 17, 2014
Marketing, in its purest form, tells a story -- ideally, a go ...
- Car Industry's New Code Requires Drivers' Consent To Share Location Data
PolicyBlog, Wendy Davis - Monday, November 17, 2014
Car manufacturers won't be able to provide precise geolocations for automobiles ...
- Better Understand Customers Through Smart Technologies, Predictive Analysis
Mobile Insider, Shekhar Deo - Friday, November 14, 2014
Marketing, in its purest form, tells a story -- ideally, a go ...
- Small Businesses Ready To Tackle Data, But Need Guidance
Data and Targeting Insider, Laurie Sullivan - Thursday, November 13, 2014
Most small businesses use analytics to make business decisions, find new customer ...
- Watchdogs Back FTC In Cybersecurity Clash With Wyndham
Online Media Daily, Wendy Davis - Thursday, November 13, 2014
Consumer watchdogs are urging an appellate court to allow the Federal Tra ...
- The Great Cookie Debate - A Shift Ahead?
Search & Performance Marketing Daily, Jamie Gungler - Thursday, November 13, 2014
Many vendors offer typical ad-serving solutions for display, with few options ...
- Android User Takes Privacy Battle With Cartoon Network To Appellate Court
Online Media Daily, Wendy Davis - Tuesday, November 11, 2014
An Android user has appealed the dismissal of his privacy lawsuit again ...
- Real-Time With Turn's Westover On How Brands Should Tackle Big Data
RTBlog, Tyler Loechner - Monday, November 10, 2014
The real currency of digital advertising -- data -- is a blessi ...
- The Messy World Of IoT Data
Data and Targeting Insider, Laurie Sullivan - Tuesday, November 4, 2014
As more devices connect to the Internet, brand marketers will become consum ...
- Data And Storytelling: The Bedrocks Behind Publicis' Purchase of Sapient
London Blog, Sean Hargrave - Tuesday, November 4, 2014
Publicis is moving on from what might have been last year ...
- Turner Taps Kim To Head Data, Ad Ops
MediaDailyNews, Wayne Friedman - Thursday, October 30, 2014
Turner Broadcasting has hired a chief data executive. Stephano Kim will beco ...
- IBM, Twitter Data Partnership To Uncover More Of What Customers Want
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 30, 2014
International Business Machines (IBM) and Twitter have announced a partnership that wi ...
- Twitter And IBM Collaborate On Data
Around the Net In MAD London, Sean Hargrave - Thursday, October 30, 2014
Twitter and IBM have announced a new partnership that will see t ...
- Publishers That Keep Hold Of Their Data Will Thrive In Programmatic - Just Ask Northern & Shell
London Blog, Sean Hargrave - Thursday, October 30, 2014
Northern & Shell is pointing the way ahead for publishers who ne ...
- Consolidating Data Doesn't Mean Treating Every Piece The Same
Programmatic Insider, Jeremy Ozen - Thursday, October 30, 2014
Earlier this month, Charles Butler, the new CTO of Annalect -- Omnicom ...
- Scanning Social Images Can Improve Search Retargeting
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 29, 2014
Marketers stuck on using search targeting to determine consumer intent may wa ...
- Programmatic Means Industry Will Learn From Data As It Focuses On Transparency
MAD London, Wolf Allisat - Wednesday, October 29, 2014
Where does the rise of RTB and programmatic leave the marketer? Wel ...
- PubMatic Unveils Real-Time Analytics Tool
Real-Time Daily, Tyler Loechner - Tuesday, October 28, 2014
In the hopes of giving its publisher clients the real-time data th ...
- Why Visa Will Revolutionise How Marketers Drive Ecommerce And Footfall
London Blog, Sean Hargrave - Tuesday, October 28, 2014
Visa's announcement of a cashback service linked to its cards next ye ...
- Fuzzy Logic: Not All Data is Created Equal
Metrics Insider, Ari Jacoby - Monday, October 27, 2014
At all of the recent industry conferences, one unifying theme stood ou ...