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Evans Cycles Switches To Mindshare

  • The Drum, Wednesday, February 11, 2015 7:01 AM

British retailer Evans Cycles has hired Mindshare to handle its £1m media planning and buying account following a competitive pitch involving incumbent Carat Manchester. Evans Cycles’ marketing director, James Backhouse explained Mindshare’s Huddle event edged the agency toward the win. Having attended last year, Backhouse said it showcased Mindshare’s understanding of data, technology and content which will form a key part of its strategy in 2015.

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