- Dentsu Touts AI For Media Planning, Downplays Cookies
MediaDailyNews, Laurie Sullivan - Wednesday, August 7, 2024
Dentsu this week announced the integration of its global data, identity a ...
- Data Shows Consumers Plan To Cut Holiday Spending
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 21, 2023
Welcome to the unpredictability that lies ahead during the holiday weekend. It ...
- SEOs Must Become More Agile, Fast, Flexible With Planning
Performance Marketing Insider, Laurie Sullivan - Monday, October 31, 2022
Things are changing in search, with about 78% of SEO teams amo ...
- Where Were You in '82?: Fostering Creativity in Healthcare Marketing
The MediaPost Cases, Lisa Singer - Friday, September 2, 2022
While creativity and healthcare may seem like an unlikely pair, here's h ...
- Twitter To Launch Branded Likes, Campaign Planner
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 23, 2022
Twitter continues to step up the introduction of tools and services th ...
- FreeWheel Adds Self Service For Unified CTV, Linear Political Campaigns
Digital News Daily, Karlene Lukovitz - Tuesday, March 29, 2022
Political advertisers can build custom audience segments and activate CTV campaigns wi ...
- A Deep Dive Into Disney's Data Cleanroom, Measurement Feature
Data & Programmatic Insider, Laurie Sullivan - Monday, March 7, 2022
Marketers will gain the ability to test measurement capabilities and audience activati ...
- How Connections Planning Can Rebuild Relationships With Audiences
MAD, Jaclyn VanSloten - Monday, February 7, 2022
The most successful advertising builds a relationship. For a long time, advertisi ...
- Publicis To Support American Family, The General For U.S. Media Strategy, Planning, Buying
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 14, 2021
American Family Insurance and The General have selected Publicis to support the ...
- Ad Execs Desire Integrated TV/Video Planning, But Most Still Handle Them Disparately
Research Intelligencer, Joe Mandese - Tuesday, November 19, 2019
Three-quarters of ad execs would like to plan their TV and digit ...
- Trade Desk Taps Samba TV For Programmatic TV Tool
Digital News Daily, Alex Weprin - Thursday, May 2, 2019
The companies say the deal will help marketers make better decisions a ...
- Convergence & Fragmentation: Video Planning By Example In 2019
Show Daily, Nina Lentini - Monday, February 25, 2019
"We're making the foundation about audience and then putting in traditional med ...
- Only 1 in 4 Mobile Planners Verify Data
Around the Net In MAD London, Sean Hargrave - Thursday, September 28, 2017
Although 70% of mobile media planners intend to use data verification servic ...
- Kinetic's New Social-Mobile Approach To OOH Planning
MAD, Steve McClellan - Tuesday, February 21, 2017
The model was developed by Lilliana Caro, Global CMO at Kinetic. ...
- WPP's Kantar Launches Global Public Sector Consultancy
MAD, Steve McClellan - Monday, September 26, 2016
The new operation, called Kantar Public, will provide research services related ...
- BMW Puts GBP20m Media Account Up For Review
Around the Net In MAD London, Sean Hargrave - Thursday, May 5, 2016
BMW is reviewing its estimated GBP20 million media account in the U ...
- Email Lands High On Event Planner's List Of Marketing Channels
Email Marketing Daily, Jess Nelson - Friday, January 22, 2016
Some 85% of event planners rank email as their primary marketing chann ...
- Fixing The Broken RFP System For Better Cross-Channel Planning
Marketing Insider: Cross-Channel, Stacia Hanley - Monday, December 21, 2015
Requests for Proposals have enjoyed a long tenure as one of t ...
- Ad Fraud Stance Is Great - But Have Media Agencies Done Enough To Stop Brands Going Solo?
London Blog, Sean Hargrave - Thursday, September 24, 2015
GroupM's anti-fraud stance is to be applauded but agencies must wonder ...
- Spotify Launches Planning Tool For Agencies
Around the Net In MAD London, Sean Hargrave - Wednesday, September 23, 2015
Spotify has launched a media planning tool that can deliver bespoke med ...
- Mullen Lowe Group Eyes London Launch
Around the Net In MAD London, Sean Hargrave - Thursday, September 17, 2015
To support the rollout, the Interpublic network has hired Jonathan Fowles, t ...
- Nearly Two Thirds Of Planners Now Think Native Is Safe
Around the Net In MAD London, Sean Hargrave - Wednesday, July 15, 2015
Firm direction from the IAB means almost two-thirds (63%) of media planne ...
- David Llloyd Moves GBP6.5m Planning And Buying Account To Blue 449
Around the Net In MAD London, Sean Hargrave - Monday, July 13, 2015
Blue 449, the Publicis Groupe agency formerly known as Walker Media, w ...
- Lidl Calls Media Review
Around the Net In MAD London, Sean Hargrave - Monday, June 15, 2015
Lidl, the discount supermarket chain, has called a review of its med ...
- Betfair Reviews Its GBP15m European Planning And Buying Account
Around the Net In MAD London, Sean Hargrave - Monday, May 18, 2015
The review has been instigated by Betfair's newly appointed Chief Marketing Offic ...
- Tesco Hands MediaCom GBP90m Account
Around the Net In MAD London, Sean Hargrave - Friday, May 1, 2015
Tesco has moved its GBP90m media planning and buying account to MediaCo ...
- REVOLVING DOOR: Matt Baker Named Head Of Planning JWT NY
People on the Move, Steve McClellan - Friday, April 17, 2015
J. Walter Thompson New York has appointed Matt Baker Head of Plannin ...
- Tesco Reviews GBP90m Buying And Planning Account
Around the Net In MAD London, Sean Hargrave - Thursday, March 12, 2015
Tesco has launched a closed review of its media planning and buyi ...
- Horizon Media Developing Mood-Based Audio Planning Tool
MAD, Larissa Faw - Friday, February 20, 2015
The new approach is designed to better connect brand and consumer moo ...
- Evans Cycles Switches To Mindshare
Around the Net In MAD London, Sean Hargrave - Wednesday, February 11, 2015
British retailer Evans Cycles has hired Mindshare to handle its GBP1m med ...