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David Llloyd Moves GBP6.5m Planning And Buying Account To Blue 449

  • Campaign, Monday, July 13, 2015 7:52 AM

Blue 449, the Publicis Groupe agency formerly known as Walker Media, won the business without a pitch. The incumbent was Arena Media. Niall O’Keeffe, the marketing director at David Lloyd Leisure Group, previously worked with Blue 449 when he was at Dixons Retail, a long-term Blue 449 client, in roles such as Knowhow development director. The Notting Hill-based design and creative agency LMC creates David Lloyd's advertising.

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