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Spotify Launches Planning Tool For Agencies

  • Campaign, Wednesday, September 23, 2015 8:42 AM

Spotify has launched a media planning tool that can deliver bespoke media plans, as it looks to improve its sales offer to agencies. The company is targeting Europe as a fertile area for growth in the digital audio market, compared to a much more advanced US market where it faces stiff competition from the likes of Pandora and Apple Music.

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