- Evans Cycles Switches To Mindshare
Around the Net In MAD London, Sean Hargrave - Wednesday, February 11, 2015
British retailer Evans Cycles has hired Mindshare to handle its GBP1m med ...
- EA Reviewing GBP80m European Buying And Planning Account
Around the Net In MAD London, Sean Hargrave - Friday, February 6, 2015
MediaCom handles the account, which includes campaigns for games such as "Fi ...
- Are Agencies Too Big, Too Controlling?
London Blog, Sean Hargrave - Thursday, February 5, 2015
The spat between Omnicom Media and Channel 5 is more interesting f ...
- Horizon Lands New Why Executive Jared Gruner
MAD, Larissa Faw - Friday, January 30, 2015
According to the agency, Gruner's responsibilities include leading strategic and brand planni ...
- London Business School Calls Planning And Buying Review
Around the Net In MAD London, Sean Hargrave - Monday, January 12, 2015
The London Business School is calling a media planning and buying revi ...
- Burger King Hands European Planning And Buying To Vizeum
Around the Net In MAD London, Sean Hargrave - Monday, December 1, 2014
Burger King, the fast-food chain, has appointed Vizeum to handle its consolidat ...
- Coca-Cola Enterprises Won By UM London
Around the Net In MAD London, Sean Hargrave - Monday, April 7, 2014
UM London has been awarded the GBP5m planning and buying account f ...
- Ryanair Seeks New Agencies To Ram Home TV Ad Message That It Has Changed
Around the Net In MAD London, Sean Hargrave - Friday, March 28, 2014
Ryanair has a new public face to coincide with its advertising ...
- Mindshare Wins The National Trust
Around the Net In MAD London, Sean Hargrave - Tuesday, March 25, 2014
WPP's Mindshare has been appointed by The National Trust to handle i ...
- Dentsu Aegis Tops Outdoor Planning Awards Nominations
Around the Net In MAD London, Sean Hargrave - Tuesday, March 18, 2014
Dentsu Aegis has cause for celebration after today's publication of the Outdo ...
- Is Place-Based Media The Next Mobile?
MAD, Steve McClellan - Wednesday, October 23, 2013
Agency executives debate the potential -- and shortcomings -- of place-based channe ...
- Maxus Wins Strategic Planning For SoftSheen-Carson
MAD, Steve McClellan - Monday, September 9, 2013
WPP's Maxus has been selected to handle strategic media planning duties f ...
- Other Key Considerations When Planning Marketing Campaigns
Engage:Hispanics, Sebastian Aroca - Thursday, January 31, 2013
In a previous article, "Allocating Latino Marketing Budgets With Projections," we start ...
- Horizon's On First, Who's On Second? Indie Unveils 'Where' Approach To Channel Planning
MediaDailyNews, Joe Mandese - Wednesday, November 2, 2011
Why, not Who's on first. Where's on second. That may sound li ...
- Survey: Strategic Planners To Fund Place-Based From TV, Online
MediaDailyNews, Joe Mandese - Wednesday, July 6, 2011
If the opinions of strategic media planners are a leading indicator ...
- Tipping the Iceberg
OMMA Magazine, kyle , Daisy Whitney - Tuesday, December 1, 2009
Sometimes a number can be both frightening and liberating. Like this o ...