- Campaign, Tuesday, March 25, 2014 10:27 AM
WPP's Mindshare has been appointed by The National Trust to handle its newly consolidated planning and buying account. The business is worth around GBP3m and used to be planned by Carat and WPP's
M4C.The National Trust commented that Mindshare had demonstrated it clearly understood the direction of the brand and so could be trusted as a "key partner."
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