Tag results for "planning"
- Data Shows Consumers Plan To Cut Holiday SpendingWelcome to the unpredictability that lies ahead during the holiday weekend. It ...
- SEOs Must Become More Agile, Fast, Flexible With PlanningThings are changing in search, with about 78% of SEO teams amo ...
- Where Were You in '82?: Fostering Creativity in Healthcare MarketingWhile creativity and healthcare may seem like an unlikely pair, here's h ...
- Twitter To Launch Branded Likes, Campaign PlannerTwitter continues to step up the introduction of tools and services th ...
- FreeWheel Adds Self Service For Unified CTV, Linear Political CampaignsPolitical advertisers can build custom audience segments and activate CTV campaigns wi ...
- A Deep Dive Into Disney's Data Cleanroom, Measurement FeatureMarketers will gain the ability to test measurement capabilities and audience activati ...
- How Connections Planning Can Rebuild Relationships With AudiencesThe most successful advertising builds a relationship. For a long time, advertisi ...
- Publicis To Support American Family, The General For U.S. Media Strategy, Planning, BuyingAmerican Family Insurance and The General have selected Publicis to support the ...
- Ad Execs Desire Integrated TV/Video Planning, But Most Still Handle Them DisparatelyThree-quarters of ad execs would like to plan their TV and digit ...
- Trade Desk Taps Samba TV For Programmatic TV ToolThe companies say the deal will help marketers make better decisions a ...
- Convergence & Fragmentation: Video Planning By Example In 2019"We're making the foundation about audience and then putting in traditional med ...
- Only 1 in 4 Mobile Planners Verify DataAlthough 70% of mobile media planners intend to use data verification servic ...
- Kinetic's New Social-Mobile Approach To OOH PlanningThe model was developed by Lilliana Caro, Global CMO at Kinetic. ...
- WPP's Kantar Launches Global Public Sector ConsultancyThe new operation, called Kantar Public, will provide research services related ...
- BMW Puts GBP20m Media Account Up For ReviewBMW is reviewing its estimated GBP20 million media account in the U ...
- Email Lands High On Event Planner's List Of Marketing ChannelsSome 85% of event planners rank email as their primary marketing chann ...
- Fixing The Broken RFP System For Better Cross-Channel PlanningRequests for Proposals have enjoyed a long tenure as one of t ...
- Ad Fraud Stance Is Great - But Have Media Agencies Done Enough To Stop Brands Going Solo?GroupM's anti-fraud stance is to be applauded but agencies must wonder ...
- Spotify Launches Planning Tool For AgenciesSpotify has launched a media planning tool that can deliver bespoke med ...
- Mullen Lowe Group Eyes London LaunchTo support the rollout, the Interpublic network has hired Jonathan Fowles, t ...
- Nearly Two Thirds Of Planners Now Think Native Is SafeFirm direction from the IAB means almost two-thirds (63%) of media planne ...
- David Llloyd Moves GBP6.5m Planning And Buying Account To Blue 449Blue 449, the Publicis Groupe agency formerly known as Walker Media, w ...
- Lidl Calls Media ReviewLidl, the discount supermarket chain, has called a review of its med ...
- Betfair Reviews Its GBP15m European Planning And Buying AccountThe review has been instigated by Betfair's newly appointed Chief Marketing Offic ...
- Tesco Hands MediaCom GBP90m AccountTesco has moved its GBP90m media planning and buying account to MediaCo ...
- REVOLVING DOOR: Matt Baker Named Head Of Planning JWT NYJ. Walter Thompson New York has appointed Matt Baker Head of Plannin ...
- Tesco Reviews GBP90m Buying And Planning AccountTesco has launched a closed review of its media planning and buyi ...
- Horizon Media Developing Mood-Based Audio Planning Tool The new approach is designed to better connect brand and consumer moo ...
- Evans Cycles Switches To MindshareBritish retailer Evans Cycles has hired Mindshare to handle its GBP1m med ...
- EA Reviewing GBP80m European Buying And Planning AccountMediaCom handles the account, which includes campaigns for games such as "Fi ...
