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Nearly Two Thirds Of Planners Now Think Native Is Safe

  • The Drum, Wednesday, July 15, 2015 8:20 AM

Firm direction from the IAB means almost two-thirds (63%) of media planners are now confident that native ad formats are a safe media channel to invest in, but contrasts in the business models of creative and media agencies make execution difficult, according to a report.  The findings were revealed today by FaR Partners, commissioned by Adyoulike, which revealed the vast majority of "agencies are now confident that the native market is well regulated", compared to just 33% 12 months ago. 

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