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Mullen Lowe Group Eyes London Launch

  • Campaign, Thursday, September 17, 2015 6:48 AM

To support the rollout, the Interpublic network has hired Jonathan Fowles, the chief strategy officer at Initiative, as its first chief media officer. The launch may involve taking Mediahub, the Mullen Lowe Group US media agency, to the UK or bringing its expertise into the new unit. Mediahub has offices in Boston, Los Angeles, New York and North Carolina. The number of staff at the Boston head office grew 30 percent this year to 108 and accounts for about 20 percent of Mullen Lowe Group’s US revenue.

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