• by Steve McClellan  @mp_mcclellan, April 17, 2015

J. Walter Thompson New York has appointed Matt Baker Head of Planning. Baker joins from Anomaly, where he led communications strategy across Google accounts and global innovation projects for Procter & Gamble. At JWT, a WPP agency, Baker will lead the New York office’s integrated strategic planning discipline. He replaces Adrian Barrow, who now works for the agency on the West Coast. Baker will start on April 20 and will report to Lynn Power, President, JWT New York. In his new role, Baker will partner with Power and Adam Kerj, Chief Creative Officer at the New York office. He will also join the Global Planning Council, led by Guy Murphy, Worldwide Planning Director. Prior to Anomaly, Baker served as Director of Digital and Vice President, Group Planning Director at Arnold Worldwide.