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Burger King Hands European Planning And Buying To Vizeum

  • Campaign, Monday, December 1, 2014 6:58 AM

Burger King, the fast-food chain, has appointed Vizeum to handle its consolidated European media planning and buying account, estimated to be worth €74 million (£58.7 million). The appointment comes just 18 months after Burger King appointed Starcom to its pan-European media business. Starcom re-pitched for the business in a review, which also involved Initiative and Group M. Vizeum will oversee media activity in nine countries – the UK, Germany, Italy, Spain, Austria, Switzerland, Ireland, Portugal and Poland.

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