- IAB Study: Programmatic Tech, Data Remain Daunting Challenge Marketers Will Overcome
MediaDailyNews, Laurie Sullivan - Tuesday, January 20, 2015
The rise of programmatic advertising has created additional pressure on marketers ...
- Sideswipes: 10 Things You Never Knew Celebrities Do With Media Buys
MediaDailyNews, Katie Meier - Tuesday, January 20, 2015
This is the year when everyone is going to double down ...
- Mobile 'Moments' Demand A Different Metric
Data and Targeting Insider, Steve Smith - Monday, January 19, 2015
Throwing the same old Web analytics at mobile wholly misses the potenti ...
- NBCUniversal Unveils Audience Targeting Platform For TV
Real-Time Daily, Tyler Loechner - Thursday, January 15, 2015
NBCUniversal, a media and entertainment company that tested the ad tech wate ...
- Women Will Buy Their Way To New Year's Resolution Success
Data and Targeting Insider, Laurie Sullivan - Thursday, January 15, 2015
More than half -- 59% -- of American women made New Year ...
- Adaptiv.io, Apsalar Ink Deal For Real-Time Cross-Platform Data Automation
Mobile Marketing Daily, Laurie Sullivan - Wednesday, January 14, 2015
Apsalar has partnered with Adaptiv.io to build out a cross-channel and cross-platfo ...
- Privacy Advocates Urge Verizon Wireless To Abandon Tracking Program
PolicyBlog, Wendy Davis - Thursday, January 15, 2015
The digital rights group Electronic Frontier Foundation is urging Verizon Wireless ...
- The importance of Reviewing Data, And Reviewing It Again
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 14, 2015
The alarm that sounded on the International Space Station Wednesday morning shou ...
- Multi-Touch Attribution In Data-Driven Marketing's Passenger Seat
RTBlog, Tyler Loechner - Wednesday, January 14, 2015
If "programmatic" is the father and umbrella term under which real-time biddin ...
- White House Readies Bill Establishing New Privacy Rights
Online Media Daily, Wendy Davis - Monday, January 12, 2015
The White House will unveil its long-awaited privacy "bill of rights" ...
- DMA Supports White House's Push For Data-Breach Law
PolicyBlog, Wendy Davis - Monday, January 12, 2015
President Obama's call for a national data breach notification law is bei ...
- Hear, Hear: Brands Not Tapping Potential Of Social Listening To Support Search Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 9, 2015
Social software platforms that capture, manage, and enable analysis of data a ...
- Tesco Sells Blinkbox, Considers Dunnhumby Options
Around the Net In MAD London, Sean Hargrave - Thursday, January 8, 2015
Tesco has sold Blinkbox and Tesco Broadband to TalkTalk for an estimat ...
- The Data DNA Behind The Person
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 7, 2015
Companies have more data than ever before, but as more connected devic ...
- Moonves: Big TV Networks Can Help Marketers Drive Consumers To Digital Platforms
MediaDailyNews, Wayne Friedman - Wednesday, January 7, 2015
LAS VEGAS - Les Moonves is optimistic that the TV mass sca ...
- Data Management Remains Important For Marketers In 2015
Marketing Daily, Aaron Baar - Tuesday, January 6, 2015
"There's a [growing] number of marketing executives who are basing their performan ...
- WPP Reported To Be Lining Up GBP2bn Dunnhumby Purchase
Around the Net In MAD London, Sean Hargrave - Tuesday, January 6, 2015
Advertising group WPP is reportedly preparing to make a GBP2bn swoop f ...
- Havas, Universal Music Strike Global Data Accord
MAD, Steve McClellan - Monday, January 5, 2015
As part of the initiative, UMG's proprietary data across multiple artists a ...
- Watching the Watchmen: Are Politicos Bullet-Proof On Privacy?
Data and Targeting Insider, Steve Smith - Monday, January 5, 2015
One of the largest piles of personal data profiles lives in politic ...
- Chick-Fil-A Investigating Data Breach
Around the Net in Email, Dianna Dilworth - Sunday, January 4, 2015
Chick-Fil-A is investigating reports of a potential data breach that exposed custom ...
- Bank Of England Monitors Social Media Indicators
The Social Graf, Erik Sass - Tuesday, December 30, 2014
One of the world's oldest and most respected financial institutions, the Ba ...
- NSA Drops Christmas Eve Lump Of Coal On Privacy
Data and Targeting Insider, Steve Smith - Monday, December 29, 2014
The Christmas Eve data dump from the National Security Agency reports ...
- FTC Charges Data Broker With Selling Sensitive Info To Scammers
PolicyBlog, Wendy Davis - Tuesday, December 23, 2014
The Federal Trade Commission today accused a data broker of selling informati ...
- Oracle To Acquire Datalogix, Extend Data Cloud To Offline Purchases
Real-Time Daily, Joe Mandese - Monday, December 22, 2014
Oracle continues its ad technology shopping spree, announcing a deal this morni ...
- Starcom MediaVest Taps PlaceIQ for Mobile Data
MoBlog, Erik Sass - Friday, December 19, 2014
Starcom MediaVest Group is moving to integrate location-based data into clients' med ...
- SMG Launches Location Analytics Platform With PlaceIQ
Real-Time Daily, Tyler Loechner - Friday, December 19, 2014
Automating the way that location-based ads are delivered and analyzed, Publicis Groupe ...
- Google Releases Tool Predicting Path To Purchase
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 18, 2014
Customer journeys from search to purchase are all over the map. So ...
- Ecommerce Efforts Derailed By Antiquated Ordering Systems
Data and Targeting Insider, Laurie Sullivan - Thursday, December 18, 2014
Many ecommerce systems don't work properly, making online commerce challenging for consumer ...
- Watchdogs Want Stiffer Penalties For TRUSTe
Online Media Daily, Wendy Davis - Thursday, December 18, 2014
Compliance organization TRUSTe should be required to pay more than $200,000 f ...
- 'Tis The Season For...?
Publishing Insider, Jeremy Hlavacek - Thursday, December 18, 2014
I have always loved the holiday season. But, despite all the j ...