- Putting Data Into A Larger Context
Marketing Insider: Cross-Channel, Dan Swartz - Monday, March 2, 2015
Data from different channels, different campaigns and different audiences needs to ...
- Stumbling Badly In The Next 12-24 Months?
Online Media Daily, George Simpson - Thursday, February 26, 2015
My friend Cory Treffiletti asked in his SPIN column this week ...
- ITN Taps Nielsen Catalina Data For Ad Sales
MediaDailyNews, Erik Sass - Wednesday, February 25, 2015
ITN Networks, which aggregates TV audiences to create customized national "networks" f ...
- Mobile Payments Services Slow To Increase Rate Of Use
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 25, 2015
Last week during Yahoo's developer's conference, Simon Khalaf, CEO of Flurry, ...
- Too Many Cooks In The Data Kitchen, Says Marketing Study
Marketing Daily, Karl Greenberg - Tuesday, February 24, 2015
Yes Lifecycle Marketing, a Chicago-based database marketing firm, said over half ...
- engage:BDR, Neustar Extend Offline Data To Online Ad Targeting
MediaDailyNews, Laurie Sullivan - Tuesday, February 24, 2015
engage:BDR has formed a partnership with Neustar that will allow advertisers ...
- AdsWizz Taps Lotame For Data Management
MediaDailyNews, Erik Sass - Tuesday, February 24, 2015
Digital radio advertising technology firm AdsWizz is bolstering its ad-targeting capabilities throu ...
- Marketers: How To Succeed With Data
Online Spin, Cory Treffiletti - Tuesday, February 24, 2015
Developing a data strategy can be a daunting task for a market ...
- Acxiom Merges AOS, LiveRamp Go; Launches New Data 'On-Boarding' Tech
Real-Time Daily, Tyler Loechner - Tuesday, February 24, 2015
Acxiom, a data management platform (DMP), on Tuesday announced the launch ...
- AudienceXpress Licenses Rentrak Data, Adds Ratings To Programmatic TV Ad Buys
Real-Time Daily, Joe Mandese - Wednesday, February 25, 2015
AudienceXpress, a promising programmatic TV advertising platform enabling advertisers and agencies ...
- CIMM Gears Up For Challenge Of Measuring Kids And Teens
MediaDailyNews, Charlene Weisler - Sunday, February 22, 2015
CIMM (the Coalition for Innovative Media Measurement) just announced a new committ ...
- Apple To Build Billion-Dollar European Solar Data Centers To Power iTunes, App Store, Maps
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 23, 2015
Apple said Monday it would spend about $1.92 billion (EUR1.7 billion) ...
- Marketers Buy More Than They Use Analytics
Data and Targeting Insider, Steve Smith - Sunday, February 22, 2015
Marketers plan to increase budget share going to analytics over the ne ...
- Qualia, BlueCava Partner For Real-Time Intent Targeting
MediaDailyNews, Laurie Sullivan - Monday, February 23, 2015
Qualia, which focuses on consumer intent targeting in real-time, will announce Mond ...
- Consumers Are Getting Serious About Privacy -- So Should Adland
MAD London, Josh Manion - Thursday, February 19, 2015
As Facebook prepares to take the stand to defend its actions ...
- Nielsen To Roll Out Controversial 'Viewer Assignment' Method, Will Model Audience Estimates In Non-People Meter Homes
MediaDailyNews, Joe Mandese - Thursday, February 19, 2015
Nielsen today is expected to announce plans to begin rolling out ...
- Gorkana Founders Set Up New Media Database Company
Around the Net In MAD London, Sean Hargrave - Monday, February 16, 2015
The founder of media database Gorkana Group has set up a riv ...
- FTC Urges Court To Let Throttling Lawsuit Proceed Against AT&T
Online Media Daily, Wendy Davis - Monday, February 16, 2015
The FTC is asking a federal judge to uphold the agency's authori ...
- Edmunds.com Goes Programmatic, Giving Non-Auto Brands More Ad Opportunities
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 11, 2015
Edmunds.com has rolled out a programmatic advertising platform that allows it ...
- Evans Cycles Switches To Mindshare
Around the Net In MAD London, Sean Hargrave - Wednesday, February 11, 2015
British retailer Evans Cycles has hired Mindshare to handle its GBP1m med ...
- Taptica's Programmatic Platform Will Analyze Cost Per Action
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 11, 2015
Taptica is launching an advertising analytics tool March 1 on its mobi ...
- The Two Dimensions Of Data
Online Spin, Cory Treffiletti - Wednesday, February 11, 2015
Data can be intimidating, but it doesn't have to be. The fa ...
- Samsung's Smart TV Privacy Policy Draws Questions On Capitol Hill
PolicyBlog, Wendy Davis - Wednesday, February 11, 2015
Today, Sen. Al Franken told Samsung that its policies regarding voice recogniti ...
- Sideswipes: Data, The Way You Know It, Is Dead
MediaDailyNews, Katie Meier - Tuesday, February 10, 2015
Data as we've known it is about constructing consumers out of number ...
- Will Your Thermostat Destroy Your Life? It Might. It Just Might
Garfield at Large, Bob Garfield - Monday, February 9, 2015
New from Samsung: SmartAleck TV - yes, a television that eavesdrops ...
- Programmatic TV: Planning And Buying Tie The Knot
Audience Buying Insider, Walt Horstman - Friday, February 6, 2015
Programmatic brings value to the TV ecosystem by using data to fi ...
- Watchdogs Seek FTC Scrutiny Of 'Big Data' Consolidation
PolicyBlog, Wendy Davis - Friday, February 6, 2015
Despite advocates' concerns, after Oracle announced it had reached a deal ...
- Using Data To Empower Your Customers
Email Insider, Loren McDonald - Thursday, February 5, 2015
Data is more than a one-way selling tool we use to crea ...
- LinkedIn's Data Breach Settlement Moves Forward
Online Media Daily, Wendy Davis - Tuesday, February 3, 2015
A federal judge has tentatively approved LinkedIn's $1.25 million settlement of ...
- Google Must Review Privacy Policy And Communicate Better Over Its Data Use
Around the Net In MAD London, Sean Hargrave - Monday, February 2, 2015
The ICO, which regulates data protection issues in the UK, has fou ...