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SMG Rolling Out Pace Panel 'Knowledge Platform'

  • The Drum, Friday, March 20, 2015 7:06 AM

Starcom MediaVest Group (SMG) has begun the global expansion of its Pace Panel, a knowledge platform that combines custom research with media usage and mobile data. The platform was initially created with RealityMine, a company that provides consumer analytics and marketing data. The panel already has dataoutposts in the UK and U.S. By the end of 2015, SMG hopes to have expanded the platform to 20 nations, including Saudi Arabia, Ukraine, Australia, and Poland.

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