- Applying Audience Data To Search Engine Marketing
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, March 24, 2015
Data management strategies integrated with search engine marketing will allow marketers ...
- The Tao Of Gary Milner
RTBlog, Joe Mandese - Monday, March 23, 2015
The Lenovo digital marketing chief made a strong case against open R ...
- Cision Acquires Viralheat, Expanding Content Marketing Support Into Social
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 23, 2015
Media company Cision reported Monday the acquisition of Viralheat, a social to ...
- Google Maps Negotiates With Data Suppliers
Around the Net in Search Marketing, Laurie Sullivan - Monday, March 23, 2015
Mike Blumenthal confirmed that YellowPages.ca (YP.ca) is no longer Google's primary da ...
- When Behavior Becomes The Main Signal In One-On-One Targeting
Data and Targeting Insider, Laurie Sullivan - Monday, March 23, 2015
One-to-one marketing isn't a new idea, but until now the technology didn ...
- Programmatic's 'Race To The Bottom' -- Publishers' Fight Back Begins
London Blog, Sean Hargrave - Monday, March 23, 2015
Publishers appear to be fighting back against programmatic's "race to the botto ...
- FTC Creates New Office To Examine Internet Of Things, Big Data, Other Emerging Tech
PolicyBlog, Wendy Davis - Monday, March 23, 2015
The Federal Trade Commission is beefing up its technological expertise in ord ...
- Programmatic TV Gets More 'Real-Time'
RTBlog, Tyler Loechner - Monday, March 23, 2015
AOL, one of a handful of ad tech players attempting to le ...
- What Will New Legislation Mean For Marketers -- And When?
Around the Net In MAD London, Sean Hargrave - Friday, March 20, 2015
The importance of data protection passes no one by in this technology-driv ...
- SMG Rolling Out Pace Panel 'Knowledge Platform'
Around the Net In MAD London, Sean Hargrave - Friday, March 20, 2015
Starcom MediaVest Group (SMG) has begun the global expansion of its Pa ...
- Chat To Your CIO About Customer Data Security Or Face A 100m Euro Fine -- The Choice Is Yours
London Blog, Sean Hargrave - Friday, March 20, 2015
As marketers plan for the year of the Data Management Platform, it ...
- Cumulus Names Bouvard CMO
MediaDailyNews, Erik Sass - Wednesday, March 18, 2015
Media research and marketing veteran Pierre Bouvard has been named to t ...
- Rapid Growth Of RTB Still Comes Down To Data
Programmatic Insider, James Green - Thursday, March 19, 2015
According to eMarketer, RTB now serves as the dominant transaction method ...
- The Right To Be Forgotten Is 'Complete Disaster,' Law Prof Says
PolicyBlog, Wendy Davis - Wednesday, March 18, 2015
The EU's right to be forgotten addresses the genuine concern that peop ...
- Premium Publishers Including Guardian, Reuters, FT Launch Programmatic Alliance
Real-Time Daily, Tyler Loechner - Wednesday, March 18, 2015
Several leading publishers throughout the globe have teamed to form the Panga ...
- Reverse Engineering Through Data To Find New Markets
Show Daily, Laurie Sullivan - Saturday, March 14, 2015
Sometimes we find that the 20-somethings a brand thought frequented their W ...
- Man Sues Anthem Over Data Breach
Around the Net in Email, Dianna Dilworth - Friday, March 13, 2015
A Maine man has filed a $5 million class action suit again ...
- Guardian Says It Got Whisper Story Wrong
Around the Net In Media, Gavin O'Malley - Friday, March 13, 2015
Guardian US is backing off many of the bolder accusations it ma ...
- Nielsen-eXelate Addresses Addressable TV: Real-Time With Forrester's Nail
RTBlog, Tyler Loechner - Thursday, March 12, 2015
Jim Nail, a principal analyst at Forrester Research, recently issued a no ...
- Demand For Control Of Data Prompts Willingness To Share
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 11, 2015
Consumers have become more savvy and demanding as they find ways ...
- FTC Slams AT&T's 'Illogical And Absurd' Argument In Battle Over Throttling
Daily Online Examiner, Wendy Davis - Wednesday, March 11, 2015
Firing back at AT&T, the Federal Trade Commission argues in new cou ...
- Kennet Partners, Joe Wang Take Majority Stake In TreeHouse
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 11, 2015
Financial investment firm Kennet Partners and co-investor Joe Wang made a $ ...
- Wikipedia Challenges NSA's Online Monitoring Program
PolicyBlog, Wendy Davis - Tuesday, March 10, 2015
The National Security Agency's well-publicized online monitoring program is harming the onli ...
- Targeting Your Wrist? Not So Fast, Apple
Data and Targeting Insider, Steve Smith - Monday, March 9, 2015
Only a small percentage of consumers interested in the wearable computing mark ...
- Kantar Shopcom, IRI Integrate Data
MediaDailyNews, Erik Sass - Thursday, March 5, 2015
Big Data is getting even bigger, thanks to a series of dea ...
- Twitter Taps Acxiom For Audience Targeting
The Social Graf, Erik Sass - Friday, March 6, 2015
Twitter is joining forces with data management platform Acxiom to offer advertise ...
- Senate Democrats Reintroduce Bill To Curb Data Brokers
Online Media Daily, Wendy Davis - Thursday, March 5, 2015
Four Senate Democrats have re-introduced a bill that would enable consumers ...
- Data Will De-Commoditize TV Advertising
Online Spin, Dave Morgan - Thursday, March 5, 2015
There is no question that data and digital approaches are going ...
- Salesforce Reaches For Predictive Decisions In Marketing Cloud
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 5, 2015
Salesforce moves into predictive analytics Thursday, releasing Marketing Cloud Predictive Decisions ...
- Alibaba Opens First Data Center In U.S.
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 4, 2015
Alibaba announced Wednesday it will be launching a new data center ...