- Apple To Build Billion-Dollar European Solar Data Centers To Power iTunes, App Store, Maps
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 23, 2015
Apple said Monday it would spend about $1.92 billion (EUR1.7 billion) ...
- Marketers Buy More Than They Use Analytics
Data and Targeting Insider, Steve Smith - Sunday, February 22, 2015
Marketers plan to increase budget share going to analytics over the ne ...
- Qualia, BlueCava Partner For Real-Time Intent Targeting
MediaDailyNews, Laurie Sullivan - Monday, February 23, 2015
Qualia, which focuses on consumer intent targeting in real-time, will announce Mond ...
- Consumers Are Getting Serious About Privacy -- So Should Adland
MAD London, Josh Manion - Thursday, February 19, 2015
As Facebook prepares to take the stand to defend its actions ...
- Nielsen To Roll Out Controversial 'Viewer Assignment' Method, Will Model Audience Estimates In Non-People Meter Homes
MediaDailyNews, Joe Mandese - Thursday, February 19, 2015
Nielsen today is expected to announce plans to begin rolling out ...
- Gorkana Founders Set Up New Media Database Company
Around the Net In MAD London, Sean Hargrave - Monday, February 16, 2015
The founder of media database Gorkana Group has set up a riv ...
- FTC Urges Court To Let Throttling Lawsuit Proceed Against AT&T
Online Media Daily, Wendy Davis - Monday, February 16, 2015
The FTC is asking a federal judge to uphold the agency's authori ...
- Edmunds.com Goes Programmatic, Giving Non-Auto Brands More Ad Opportunities
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 11, 2015
Edmunds.com has rolled out a programmatic advertising platform that allows it ...
- Evans Cycles Switches To Mindshare
Around the Net In MAD London, Sean Hargrave - Wednesday, February 11, 2015
British retailer Evans Cycles has hired Mindshare to handle its GBP1m med ...
- Taptica's Programmatic Platform Will Analyze Cost Per Action
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 11, 2015
Taptica is launching an advertising analytics tool March 1 on its mobi ...
- The Two Dimensions Of Data
Online Spin, Cory Treffiletti - Wednesday, February 11, 2015
Data can be intimidating, but it doesn't have to be. The fa ...
- Samsung's Smart TV Privacy Policy Draws Questions On Capitol Hill
PolicyBlog, Wendy Davis - Wednesday, February 11, 2015
Today, Sen. Al Franken told Samsung that its policies regarding voice recogniti ...
- Sideswipes: Data, The Way You Know It, Is Dead
MediaDailyNews, Katie Meier - Tuesday, February 10, 2015
Data as we've known it is about constructing consumers out of number ...
- Will Your Thermostat Destroy Your Life? It Might. It Just Might
Garfield at Large, Bob Garfield - Monday, February 9, 2015
New from Samsung: SmartAleck TV - yes, a television that eavesdrops ...
- Programmatic TV: Planning And Buying Tie The Knot
Audience Buying Insider, Walt Horstman - Friday, February 6, 2015
Programmatic brings value to the TV ecosystem by using data to fi ...
- Watchdogs Seek FTC Scrutiny Of 'Big Data' Consolidation
PolicyBlog, Wendy Davis - Friday, February 6, 2015
Despite advocates' concerns, after Oracle announced it had reached a deal ...
- Using Data To Empower Your Customers
Email Insider, Loren McDonald - Thursday, February 5, 2015
Data is more than a one-way selling tool we use to crea ...
- LinkedIn's Data Breach Settlement Moves Forward
Online Media Daily, Wendy Davis - Tuesday, February 3, 2015
A federal judge has tentatively approved LinkedIn's $1.25 million settlement of ...
- Google Must Review Privacy Policy And Communicate Better Over Its Data Use
Around the Net In MAD London, Sean Hargrave - Monday, February 2, 2015
The ICO, which regulates data protection issues in the UK, has fou ...
- Data-Driven Campaigns Three Times As Likely To Reap Competitor Advantage
Around the Net In MAD London, Sean Hargrave - Friday, January 30, 2015
A survey released by Turn and Forbes Insight shows that almost three-quarte ...
- 90% Of Marketers Think Personalization Is The Future
Real-Time Daily, Tyler Loechner - Thursday, January 29, 2015
Nearly all (90%) of marketers believe individualized marketing is the future, movi ...
- 'Parks and Rec' Data-Mining Episode Was Eerily True To Life
TVBlog, Adam Buckman - Friday, January 30, 2015
"Parks and Recreation" took on the subject of data-mining this week, a ...
- Marketers Must, and Will, Invest In Marketing, Data Expertise
Marketing Daily, Karl Greenberg - Wednesday, January 28, 2015
The Economist Intelligence Unit has done a study on behalf of marketi ...
- Digital Marketing New Hires Will Need Technical And Creative Skills
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 28, 2015
The combination of technical and creative expertise has become necessary to wo ...
- Triton, eXelate Bring Digital Audio To Programmatic Campaigns
MediaDailyNews, Erik Sass - Tuesday, January 27, 2015
Digital audio tech firm Triton Digital has partnered with data tech fi ...
- FTC Sues TracFone For Throttling Mobile Users
PolicyBlog, Wendy Davis - Wednesday, January 28, 2015
On the heels of its lawsuit against AT&T, the Federal Trade Commissi ...
- Sideswipes: Nike+ Trust?
MediaDailyNews, Katie Meier - Tuesday, January 27, 2015
Don't worry if you draw a blank when I say "Giovanni Buttarelli ...
- Tagga Debuts Tout Score For Brands To More Accurately Measure Engagement, Target Campaigns
Mobile Marketing Daily, Laurie Sullivan - Tuesday, January 27, 2015
Tagga plans to release a cross-channel campaign management platform Tuesday, along wi ...
- FTC Consumer Protection Head Warns Ad Companies About Privacy
PolicyBlog, Wendy Davis - Thursday, January 22, 2015
The ad industry shouldn't "play games" with privacy by crafting policies th ...
- Apple Buys Music Analysts Startup Semetric
Around the Net in Mobile, Gavin O'Malley - Wednesday, January 21, 2015
Backing up its Beats Music unit, Apple has quietly acquired music analyti ...