- Glimpzlt Gives Marketers Tool To Analyze Consumer Behavior Via Visuals
Social Media & Marketing Daily, Laurie Sullivan - Monday, May 11, 2015
In an Instagram world, marketers have to learn the new image langua ...
- Bridging the Gap Between On- and Offline Marketing With CRM
Metrics Insider, Dean Vegliante - Friday, May 8, 2015
The advertising industry currently stands at the beginning of an era, whe ...
- How Data Turned A Memoir Into Showtime Hit 'House Of Lies'
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 6, 2015
How did a "hard-working schmo in consulting" just write down words th ...
- Google Grabs Task, Calendar App Timeful
Mobile Marketing Daily, Laurie Sullivan - Tuesday, May 5, 2015
Google has acquired the scheduling app Timeful to provide support for calend ...
- comScore Buys Proximic To Bolster Pre-Bid Data Insight
Real-Time Daily, Tyler Loechner - Tuesday, May 5, 2015
It's now clear that comScore believes that the future of programmatic advertisi ...
- Alaska Airlines Gets To Know Its Customers Offline Through Online Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 5, 2015
Alaska Airlines is working on new ways for flight attendants to ga ...
- Red Bull To Pioneer Data On Top Of Content, Not Behind It
Around the Net In MAD London, Sean Hargrave - Tuesday, May 5, 2015
Red Bull is redefining the role of data in its content, overlayi ...
- Internet of Things' True Promise Is Real-Time Digital Marketing
London Blog, Sean Hargrave - Tuesday, May 5, 2015
Forget dishwashers arranging their own servicing appointment -- what about elevators th ...
- Drawbridge Strikes Deals With Datalogix And LiveRamp To Link Online, Offline Activity
Real-Time Daily, Tyler Loechner - Monday, May 4, 2015
Drawbridge, an ad targeting firm that specializes in cross-device targeting, is s ...
- Gannett: Personalization, Data Capture Will Drive Growth For Premium Publishers
Data and Targeting Insider, Steve Smith - Monday, May 4, 2015
On mobile devices, publishers find themselves in the "boredom management" business, competi ...
- Lawmakers Struggle With Data Breach Proposals
Daily Online Examiner, Katy Bachman - Friday, May 1, 2015
Last year was "the year of the data breach," with Target, Ho ...
- Cablevision To Launch Data Tool To Optimize TV Campaigns
MediaDailyNews, Wayne Friedman - Thursday, April 30, 2015
Cablevision Media Sales, a unit of cable TV company Cablevision Systems Corp ...
- Getting Advertisers To Use Publisher Data: How Did The Conversation Change?
Show Daily, Tyler Loechner - Thursday, April 30, 2015
How have several large publishers changed the conversation when it comes ...
- AT&T Says Wireless Customers Should Have Predicted Throttling Program
Daily Online Examiner, Wendy Davis - Thursday, April 30, 2015
AT&T's wireless customers who were throttled for consuming too much data weren ...
- Viacom Rolls Out Data-Driven Advertising Service
MediaDailyNews, Wayne Friedman - Wednesday, April 29, 2015
Viacom continues to add its data-driven offerings for advertisers, as it rol ...
- Adobe Acquires Dynamic Creative Tech, Creates An Advanced Programmatic Supply Chain
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 29, 2015
Adobe Systems announced Wednesday that it has acquired dynamic creative technology fr ...
- Google's Project Fi And The Next Challenge To Protect Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 29, 2015
If Google's Project Fi proves successful, users may become even more cautio ...
- Nielsen Issues Gag Order, Warns Clients Not To Disclose 'Impact'
MediaDailyNews, Joe Mandese - Wednesday, April 29, 2015
In a move that industry execs say is tantamount to a g ...
- Online Marketers Split On Benefits Of Data Co-ops
RTBlog, Tyler Loechner - Wednesday, April 29, 2015
The prospect of data sharing through a cooperative arose just last mon ...
- ComScore, CIMM Unveil Cross-Measurement Results
MediaDailyNews, Erik Sass - Monday, April 27, 2015
A consortium of big media companies has joined forced with online measureme ...
- AT&T Defends Premium Pricing For Privacy
PolicyBlog, Wendy Davis - Tuesday, April 28, 2015
In February, when AT&T said it was going to roll out ...
- comScore's Pre-Bid Programmatic Data Now In 44 Countries
Real-Time Daily, Tyler Loechner - Monday, April 27, 2015
Earlier this year, comScore announced the launch of an "Industry Trust" initiati ...
- Kroger Buys Portion Of Dunnhumby, Launches New Analytics Venture
Real-Time Daily, Tyler Loechner - Monday, April 27, 2015
Retailing giant Kroger on Monday announced it has acquired a significant porti ...
- Wrong Moment, Wrong Place: Is Apple Watch A Driving Hazard?
Data and Targeting Insider, Steve Smith - Monday, April 27, 2015
The newly released Apple Watch has prompted predictable but understandable worries abo ...
- Data Optimizes Vungle Creative Labs Video Ad Placement
Online Video Daily, Laurie Sullivan - Friday, April 24, 2015
Vungle has launched a London-based team of artists, filmmakers and interactive specialis ...
- Twitter Debuts Highlights, Pushes Tweet Notification
Social Media & Marketing Daily, Gavin O'Malley - Thursday, April 23, 2015
Twitter is aware that many users find their timelines to be overwhelmi ...
- FTC Says Retail Tracking Company Didn't Keep Privacy Promises
Daily Online Examiner, Wendy Davis - Thursday, April 23, 2015
Analytics company Nomi Technologies, which tracks consumers in retail environments, failed ...
- Email And Custom Audiences: A Win-Win
Email Insider, April Mullen - Thursday, April 23, 2015
A recent article in "The Wall Street Journal" referenced rumblings about Goog ...
- Data Isn't Enough
Mobile Insider, Moshe Vaknin - Thursday, April 23, 2015
Today we suffer from too much data, and it's hard to separa ...
- Going Places: PlaceIQ Expanding Overseas
MoBlog, Erik Sass - Wednesday, April 22, 2015
Mobile data and cross-platform analytics firm PlaceIQ is launching a major internation ...