Tag results for "data management"
- Sizmek Becomes Hub In Social Media Partner ProgramOpen ad management company Sizmek on Thursday will roll out a Conne ...
- comScore On Partnership Path To Real-Time Audience Measurement, Inks Acxiom, Epsilon, Batanga DealsThink back to when working with one company meant doing it al ...
- Ogilvy Signs On To Test Madison Avenue's New ':30,' Captures 5,500 Bits Of Data About YouDescribing it as a "game-changer," Ogilvy Labs today announced a deal ...
- Magna Adds 'High Definition' To The Buying ProcessThe IPG Mediabrands unit has created a new system combining comScore, Experi ...
- Starbucks Turned Me Down, So Dunkin' Won My DataCollecting consumer data online may be easy, but it lacks in o ...
- Right Data Not Big DataHealthcare is transforming rapidly. While the fundamental premise hasn't changed over ti ...
- Oopsy: Facebook Kicks HasOffers and Kontagent From Mobile Marketing Partnership Over Data PolicyClaiming violations of its partnership agreement involving data handling and retention, Facebo ...
- Microsoft Says Do One Thing To Make Online SaferMicrosoft released data Tuesday in support of international Safer Internet Day th ...
- Nielsen Debuts Local Buyer Reach To Aid AdvertisersLooking to give local advertisers what national TV advertisers have -- t ...
- New App Turn Entire Day Into Measurable DataSure to make any marketer drool, designer Nicholas Felton just debuted ...
- The Data You're Not UsingAs marketers, we generate and consume tremendous amounts of data - wheth ...
- Tracking Data Boosts CPMs On Ad ExchangesOnline ad exchanges command higher rates when they have access to da ...
- LinkedIn Sales Up 47% In Q4, Acquires Job Site BrightLinkedIn on Thursday reported that revenue rose 47% in the fourth quart ...
- DataXu Names Dan Demmer To BoardDataXu has named software industry veteran Dan Demmer to its board ...
- The Data Breach Marketers Least ExpectI'm going through withdrawal. I prefer to make online purchases, rather th ...
- DG's Tech Businesses Renamed Sizmek Following Sale Of TV OpsAfter DG's sale of its TV ad distribution operations, which execs expe ...
- Google, Facebook, LinkedIn, Microsoft, Yahoo Release Information On NSA Data CollectionLinkedIn became the latest social network to release the amount of da ...
- For Many Brands, Big Data Is Too BigThat's according to a survey just released from the World Advertising Federati ...
- Mobile App Developers Aiding NSA SnoopingA recent report identified that Android apps leak user information like locatio ...
- Where Does Personalization End And Discrimination Begin?Does the more knowledge you collect about customers create the potential ...
- Never Underestimate The Human Ability To Ignore DataIt's one thing to have data. It's another to pay attention ...
- Fake Clicks To Cost Marketers $11.6 BillionIt's a little unsettling to read that marketers expect to waste $11 ...
- The Addressable ElectionFor decades, political campaigns have relied on data to help them achie ...
- NSA Targets Android Apps For SpyingThe National Security Administration (NSA) and its British counterpart pulls data fr ...
- Natalie Mazer Joins AudienceScience, Places Bet On Hands-On AdvertisersAudienceScience, a digital ad technology company that works directly with brands, ...
- AT&T Sponsored Data Intrigues Ad Execs, Taps Into Content Marketing TrendAmid the Net neutrality tussle, ad executives say they're intrigued by AT&T ...
- White House Working Group To Examine Big Data UseSome marketers argue that Big Data and the ability to build audien ...
- Who Owns Your Data -- And Who Should? Last week, I talked about a backlash to wearable technology. In h ...
- Check Yourself: DoubleVerify's New Fraud-Free Viewability MeasurementDoubleVerify this week announced the launch of IQ Viewability+, a viewability measureme ...
- Target Security Breach Affects CanadiansTarget Corp. is warning its Canadian customers that a massive security brea ...
