- Nielsen Debuts Local Buyer Reach To Aid Advertisers
MediaDailyNews, Wayne Friedman - Monday, February 10, 2014
Looking to give local advertisers what national TV advertisers have -- t ...
- New App Turn Entire Day Into Measurable Data
Around the Net in Mobile, Gavin O'Malley - Monday, February 10, 2014
Sure to make any marketer drool, designer Nicholas Felton just debuted ...
- The Data You're Not Using
Marketing: Travel, Todd Wilson - Monday, February 10, 2014
As marketers, we generate and consume tremendous amounts of data - wheth ...
- Tracking Data Boosts CPMs On Ad Exchanges
Online Media Daily, Wendy Davis - Monday, February 10, 2014
Online ad exchanges command higher rates when they have access to da ...
- LinkedIn Sales Up 47% In Q4, Acquires Job Site Bright
Social Media & Marketing Daily, Mark Walsh - Thursday, February 6, 2014
LinkedIn on Thursday reported that revenue rose 47% in the fourth quart ...
- DataXu Names Dan Demmer To Board
MAD Boston, Val Brickates Kennedy - Thursday, February 6, 2014
DataXu has named software industry veteran Dan Demmer to its board ...
- The Data Breach Marketers Least Expect
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 5, 2014
I'm going through withdrawal. I prefer to make online purchases, rather th ...
- DG's Tech Businesses Renamed Sizmek Following Sale Of TV Ops
MediaDailyNews, Laurie Sullivan - Tuesday, February 4, 2014
After DG's sale of its TV ad distribution operations, which execs expe ...
- Google, Facebook, LinkedIn, Microsoft, Yahoo Release Information On NSA Data Collection
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 4, 2014
LinkedIn became the latest social network to release the amount of da ...
- For Many Brands, Big Data Is Too Big
MAD, Steve McClellan - Friday, January 31, 2014
That's according to a survey just released from the World Advertising Federati ...
- Mobile App Developers Aiding NSA Snooping
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 31, 2014
A recent report identified that Android apps leak user information like locatio ...
- Where Does Personalization End And Discrimination Begin?
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 30, 2014
Does the more knowledge you collect about customers create the potential ...
- Never Underestimate The Human Ability To Ignore Data
Performance Marketing Insider, Gord Hotchkiss - Thursday, January 30, 2014
It's one thing to have data. It's another to pay attention ...
- Fake Clicks To Cost Marketers $11.6 Billion
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 29, 2014
It's a little unsettling to read that marketers expect to waste $11 ...
- The Addressable Election
Marketing: Politics, Peter Pasi - Tuesday, January 28, 2014
For decades, political campaigns have relied on data to help them achie ...
- NSA Targets Android Apps For Spying
MediaDailyNews, Laurie Sullivan - Monday, January 27, 2014
The National Security Administration (NSA) and its British counterpart pulls data fr ...
- Natalie Mazer Joins AudienceScience, Places Bet On Hands-On Advertisers
Real-Time Daily, Tyler Loechner - Monday, January 27, 2014
AudienceScience, a digital ad technology company that works directly with brands, ...
- AT&T Sponsored Data Intrigues Ad Execs, Taps Into Content Marketing Trend
Mobile Marketing Daily, Mark Walsh - Friday, January 24, 2014
Amid the Net neutrality tussle, ad executives say they're intrigued by AT&T ...
- White House Working Group To Examine Big Data Use
SearchBlog, Laurie Sullivan - Friday, January 24, 2014
Some marketers argue that Big Data and the ability to build audien ...
- Who Owns Your Data -- And Who Should?
Performance Marketing Insider, Gord Hotchkiss - Thursday, January 23, 2014
Last week, I talked about a backlash to wearable technology. In h ...
- Check Yourself: DoubleVerify's New Fraud-Free Viewability Measurement
Real-Time Daily, Tyler Loechner - Wednesday, January 22, 2014
DoubleVerify this week announced the launch of IQ Viewability+, a viewability measureme ...
- Target Security Breach Affects Canadians
Around the Net In OMD Europe, Tanya Gazdik - Tuesday, January 21, 2014
Target Corp. is warning its Canadian customers that a massive security brea ...
- OfficeMax's 'Dead Daughter' Gaffe Torpedoes Big Data
Marketing Daily, Sarah Mahoney - Monday, January 20, 2014
Thanks to OfficeMax, Big Data marketing just got another black eye. A ...
- Obama Limits NSA Data Collection, Marketers Mull Changes
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 17, 2014
President Obama Friday announced limits on the National Security Agency program th ...
- Paul Donato And The Final Frontier
MediaDailyNews, Joe Mandese - Sunday, January 19, 2014
This story begins with a team of geospatial intelligence experts poring ov ...
- The Emerging Data Gold Rush
Marketing: Health, Fard Johnmar - Friday, January 17, 2014
In 1848, a small deposit of gold was discovered in California's Americ ...
- Index Supplies Key Retail Data To Boost Offline Sales
Real-Time Daily, Mark Walsh - Thursday, January 16, 2014
Founded by two core members of the team behind Google Wallet, S ...
- Marketers Need To Be 'Polite'
Online Spin, Cory Treffiletti - Wednesday, January 15, 2014
Marketers are overwhelmed by all the discussion about data because no o ...
- Taming Your Mobile Data
Real-Time Daily, Eric Hastings - Wednesday, January 15, 2014
The strength of a DMP (data management platform) is in its co ...
- Real-Time Analytics Are In (And It Might Keep You From Being Out)
RTBlog, Tyler Loechner - Wednesday, January 15, 2014
Marketers have tamed Big Data -- or at least they are tryi ...