Tag results for "data management"
- Mag Bag: AAM Gets Readership Data From GfK MRITwo of the main institutions serving magazine media, the Alliance for Audit ...
- Big Data Generating Big Results For Marketers, But Not All Have Adopted ItWhen it comes to increasing ROI, marketers that are big on B ...
- Mounds Of Data Failing To Improve Customer ServicePoor customer service sends consumers packing from one brand to another, despi ...
- Google Launches Shopping Campaigns, Companion To PLAsGoogle introduced Shopping campaigns Tuesday for product listing ads (PLAs). The featu ...
- Braintree And Beyond: What Marketing Can Teach The Payments IndustryCustomers have higher expectations than ever, and the transactions space must evol ...
- Setting The Stage For Big Data SuccessDriving your Big Data initiatives from initial monitoring to organizational transformation wi ...
- What's Your Data Worth?Companies seeking new data monetization revenue opportunities by leveraging their data wi ...
- Hewlett-Packard Enters Digital Analytics Space For Enterprise MarketHewlett-Packard entered the digital analytics space Wednesday to support marketing across platform ...
- Auto Shopper Data Provider Dataium Partners With DMP eXelateDataium, an automotive shopper data provider, and data management platform (DMP) eXela ...
- How Advertisers Can Beat BotsRecent press coverage estimates that fraudulent ad delivery costs the industry $4 ...
- Why You Want A Media Agency Managing Your Digital AttributionDigital attribution has exploded, and has provided marketers with many tools ...
- DMA Says Data-Driven Marketing Boosts EconomyRestricting companies' ability to use data about consumers for marketing purposes cou ...
- Facebook Acquires Mobile Data Firm OnavoThe social network has acquired Onavo, an Israeli company that helps develope ...
- Big Data Creates A Big Opportunity For RedemptionThese days, it seems every headline decrees the power of Big Dat ...
- Carrier Revenue Is Peaking - And The Scramble For New Streams Has Just BegunCarriers are about to lose their natural growth engine -- subscriber expansio ...
- Sorrell: U.S. Default Would 'Surpass The Lehman Shock'The WPP CEO said that "all eyes" are looking to Washington ...
- Kantar Media Debuts TV Metrics ServiceMedia researcher Kantar Media is starting a new TV audience measurement servi ...
- Airbnb Asks Court To Reject NY Attorney General's Demand For DataAirbnb went to court today to fight New York State Attorney Gener ...
- What Is Your Personal Data Worth?Typical desired demographic information has surpassed gender, age, and income level, a ...
- Silk Launches First Paid ProductSilk the cloud-based, Web-data platform is moving on to its next phas ...
- Facebook Joins the Data Land Grab At RetailFacebook and Cisco are helping retailers bring free WiFi access to bric ...
- Finding Your Vacuum: Systematic SolutionsAt the recent National Pediatric Innovation Summit in Boston, doctors, scientists, ...
- Simulmedia Guarantees TV Campaigns Using Purchase DataTV advertising-targeting company Simulmedia says it will be the first company ...
- How Ad Tech Is Innovating Agencies, Not Replacing ThemHere is my advice to today's new, well-informed agency: try big ide ...
- Social Matures To Support Ad TargetingAditive, which supplies social data, recently became a launch partner for Acxio ...
- What's the Story Behind Your Data?Recently, I was chatting with a brand marketer about data she mig ...
- FDA Gives Guidance to Health Tracker, Behavior Mod AppsThe Food and Drug Administration has issued general guidelines about the kin ...
- Do CMOs Need To Double As Data Scientists?Several weeks ago, I spoke with Claudia Perlich, Media6Degrees' chief data scientis ...
- Sen. Rockefeller Asks Publishers About Data-Sharing PracticesBroadening its year-long investigation of data brokers, the Senate Commerce Committee h ...
- Study: Device Interaction Requires Marketers To Rethink Ad ServingDo you reach for your smartphone with your eyes barely open, whi ...
