- Revisiting The Ultimate DMP Debate With AK's Rob Gatto
RTBlog, Tyler Loechner - Monday, November 25, 2013
In the first RTBlog exploring the ultimate DMP debate, I spoke wi ...
- Data Is the New Content
MoBlog, Steve Smith - Thursday, November 21, 2013
Big Data is being put to use by the enterprise, but ...
- Marketers Rethink Data Use, Google, Dropbox Tops In Best Practices
Online Media Daily, Laurie Sullivan - Wednesday, November 20, 2013
Keeping data private as it traverses the Web remains a huge responsibili ...
- Xbox, Can You Hear Me Now?
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 20, 2013
Some 300,000 servers that hold gosh-knows-how-much data power the back-end of Xb ...
- Premium Drives Dating, Music Engagement, Revs
Marketing Daily, Karl Greenberg - Tuesday, November 19, 2013
At the Mapping Mobile Conference, panelists spoke about everything from consumer resear ...
- Social Best For Reach, Exchanges For Cost, Report Shows
Real-Time Daily, Tyler Loechner - Wednesday, November 20, 2013
Neustar's Aggregate Knowledge, a data management platform (DMP), has released its ...
- Larger Phone Screens Drive More Data Use
Online Media Daily, Mark Walsh - Monday, November 18, 2013
Larger phone screens lead to more mobile content use. Data consumption ...
- BMW, Scottrade, Volkswagen Revise Sites To Comply With Privacy Code
Online Media Daily, Wendy Davis - Monday, November 18, 2013
Car companies Volkswagen and BMW, as well as online financial company Scottrad ...
- Is Yahoo's Move To Encrypt Data A Precursor To Keywords Not Provided?
SearchBlog, Laurie Sullivan - Tuesday, November 19, 2013
Yahoo CEO Marissa Mayer in a blog post Monday describes how t ...
- BrightTag Closes $27 Million Funding Round Led By Yahoo! Japan
Online Media Daily, Laurie Sullivan - Friday, November 15, 2013
BrightTag has closed a $27 million funding round led by Yahoo! Japa ...
- Screen Actors Guild Sides Against Amazon In Privacy Dispute
Online Media Daily, Wendy Davis - Friday, November 15, 2013
Actress Junie Hoang has garnered the support of the Screen Actors Gui ...
- Mobile Data Commands Nearly Half Of Carrier Revs, Smartphones Lead Usage
Online Media Daily, Mark Walsh - Thursday, November 14, 2013
Mobile data revenues among U.S. wireless carriers in the third quarter approach ...
- Marketers Frustrated By Data, Stress Real-Time, Quantifiable Results
Online Media Daily, Laurie Sullivan - Thursday, November 14, 2013
Brand marketers have begun to realize there is a chasm between t ...
- Think IT's Approach To Big Data Will Solve For Marketing Accountability? Think Again
Marketing Daily, Jennifer Zeszut - Thursday, November 14, 2013
Big Data may promise a new era of data-driven, ultra-effective marketing, b ...
- Predictive Modeling, Analytics Becoming Focus For Ad Industry In 2014
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 13, 2013
Traditional performance metrics challenges marketers for a variety of reasons. Let's sta ...
- How To Get Started With Facebook Custom Audiences
Marketing Daily, Dan Morris - Wednesday, November 13, 2013
Of all the major changes Facebook has made, none is more importa ...
- Hulu Users Fight Company's Bid To Dismiss Privacy Case
Online Media Daily, Wendy Davis - Monday, November 11, 2013
Consumers who are suing Hulu for allegedly sharing data about them s ...
- Rentrak's TV Essentials Revenues Rise 74%
MediaDailyNews, Wayne Friedman - Friday, November 8, 2013
Media measurement company Rentrak posted a 30% increase in revenues for i ...
- Digital Rights Groups Say NY Has No Right To Snoop On Airbnb Users
PolicyBlog, Wendy Davis - Monday, November 11, 2013
Airbnb's New York users have the right to keep the records ...
- Cusick Named GM, Tribune Media Services
MediaDailyNews, Fern Siegel - Wednesday, November 6, 2013
Tribune Company has named Richard Cusick as general manager of Tribune Med ...
- comScore Battles Panelists In Privacy Class-Action
Online Media Daily, Wendy Davis - Wednesday, November 6, 2013
Measurement company comScore is asking a federal judge in Illinois to dismi ...
- Data: Real-Time Vs. Digging Time
Social Media Insider, Bryan Boettger - Thursday, November 7, 2013
I love numbers. So I've always been one of those creatives w ...
- Syfy Takes Responsibility For Protecting Survey Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 6, 2013
During the past week, I've provided personal information like phone number a ...
- Marketers: Listen to the Data, Not your Gut
Real-Time Daily, Matthew Westover - Wednesday, November 6, 2013
The question of "art vs. science" in advertising has finally largely be ...
- Lotame Revenue Up 80% Through Q3
Real-Time Daily, Tyler Loechner - Tuesday, November 5, 2013
Data management platform (DMP) Lotame this week announced it has seen i ...
- Real-Time With Jeremy Hlavacek, The Weather Co.'s VP Of Programmatic
RTBlog, Tyler Loechner - Tuesday, November 5, 2013
I had the chance to speak with Jeremy Hlavacek, The Weather Company ...
- The Trade Desk Adds DG's Pre-Bid Data To DSP
Real-Time Daily, Tyler Loechner - Thursday, October 31, 2013
In a world filled with Big Data, there's always more to offe ...
- Data Suggests Bing More Efficient For Small Businesses
Data and Targeting Insider, Laurie Sullivan - Wednesday, October 30, 2013
It cost less for small businesses to advertise on Bing, compared wi ...
- Silver Screens Playbook: Screenvision To Guarantee On Nielsen Demos
MediaDailyNews, Erik Sass - Tuesday, October 29, 2013
Screenvision, which operates the country's second-largest cinema advertising network, has signed ...
- DMA's New Lobbying Effort Centers On Data-Driven Marketing
Online Media Daily, Wendy Davis - Tuesday, October 29, 2013
The trade group Direct Marketing Association is calling on Congress to overha ...