- Sports Merger: S3iDigital Acquires Circle Media
Online Media Daily, Gavin O'Malley - Thursday, December 12, 2013
Billed as a merger, sports-focused social marketing startup S3i Digital is acquiri ...
- What Marketers Need to Know Before They Onboard
Programmatic Insider, Jeff Sporn - Thursday, December 12, 2013
Big data is a big deal, both in and outside the advertisi ...
- VisualDNA Strikes Data, Ad Technology Partnerships
Real-Time Daily, Tyler Loechner - Thursday, December 12, 2013
VisualDNA, an audience insights company, today announced it has completed integrations wi ...
- Data To Create Advertising Services Industry
Data and Targeting Insider, Laurie Sullivan - Wednesday, December 11, 2013
Big data just means there's a lot of it -- but ...
- Twitter Taps Pitney Bowes Location Data For Mobile
Online Media Daily, Laurie Sullivan - Tuesday, December 10, 2013
Twitter has entered into a multi-year licensing agreement with Pitney Bowes ...
- Turn Integrates With Adobe Target, Maxymiser For DMP Upgrades
Real-Time Daily, Tyler Loechner - Wednesday, December 11, 2013
Turn, a marketing technology platform, on Wednesday announced it has integrated wi ...
- Adchemy Looks To Solve Keyword Overload
Online Media Daily, Laurie Sullivan - Tuesday, December 10, 2013
Adchemy continues to drive automation through software as a service tool. ...
- Weather FX To Support 3 Million Data Points For Ad Targeting
Online Media Daily, Laurie Sullivan - Monday, December 9, 2013
Weather FX will make available more than 3 million data points relat ...
- The Consumer Web: On The Verge Of A Major Breakthrough?
Marketing Daily, Tom Chavez - Thursday, December 5, 2013
Today, Web experiences are about Big Data, with people categorized by "typ ...
- No Real-Time Marketing? Try Real Data, Purpose
Marketing Daily, Karl Greenberg - Wednesday, December 4, 2013
Data for data's sake is garbage. That was a major point presente ...
- 2014 To Focus On Cloud Services, Social, Analytics
Online Media Daily, Laurie Sullivan - Wednesday, December 4, 2013
Marketers will find that in 2014 their company's IT departments will mo ...
- Move Over, Big Data - It's Time For Big Action
Real-Time Daily, Paul Alfieri - Thursday, December 5, 2013
As the new year begins with the foundational technology now in plac ...
- Starcom MediaVest, Acxiom, Partner In Long-Term Deal
Around the Net In Media, Phyllis Fine - Wednesday, December 4, 2013
Acxiom has signed a multi-year deal with Starcom MediaVest Group, aiming " ...
- Befriending The Green Online Consumers
Data and Targeting Insider, Laurie Sullivan - Wednesday, December 4, 2013
Forrester Research's report, "Why Every Online Retailer Needs To Think Green," fou ...
- Apple Continues Acquisitions Spree, Acquires Topsy
Online Media Daily, Laurie Sullivan - Monday, December 2, 2013
Apple has acquired Topsy, a company that develops tools for analyzing Twitt ...
- Data Overload Stifling Customer Service Improvements
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 27, 2013
More than 25% of contact centers suffer from data overload -- a ...
- Wolfe Pereira Named CMO, Datalogix
Online Media Daily, Fern Siegel - Monday, November 25, 2013
Datalogix, a data company that connects digital advertising to offline sales, nam ...
- Mobile Matures: Aims To Bring Its Behavioral Data Into the Mix
Data and Targeting Insider, Steve Smith - Monday, November 25, 2013
Mobile data represents a next level of behavioral detail for profiling user ...
- Analytics Company Fined $400,000 For 'History-Sniffing' Techniques
Online Media Daily, Wendy Davis - Friday, November 22, 2013
Analytics company Dataium has agreed to pay $400,000 to New Jersey ...
- Revisiting The Ultimate DMP Debate With AK's Rob Gatto
RTBlog, Tyler Loechner - Monday, November 25, 2013
In the first RTBlog exploring the ultimate DMP debate, I spoke wi ...
- Data Is the New Content
MoBlog, Steve Smith - Thursday, November 21, 2013
Big Data is being put to use by the enterprise, but ...
- Marketers Rethink Data Use, Google, Dropbox Tops In Best Practices
Online Media Daily, Laurie Sullivan - Wednesday, November 20, 2013
Keeping data private as it traverses the Web remains a huge responsibili ...
- Xbox, Can You Hear Me Now?
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 20, 2013
Some 300,000 servers that hold gosh-knows-how-much data power the back-end of Xb ...
- Premium Drives Dating, Music Engagement, Revs
Marketing Daily, Karl Greenberg - Tuesday, November 19, 2013
At the Mapping Mobile Conference, panelists spoke about everything from consumer resear ...
- Social Best For Reach, Exchanges For Cost, Report Shows
Real-Time Daily, Tyler Loechner - Wednesday, November 20, 2013
Neustar's Aggregate Knowledge, a data management platform (DMP), has released its ...
- Larger Phone Screens Drive More Data Use
Online Media Daily, Mark Walsh - Monday, November 18, 2013
Larger phone screens lead to more mobile content use. Data consumption ...
- BMW, Scottrade, Volkswagen Revise Sites To Comply With Privacy Code
Online Media Daily, Wendy Davis - Monday, November 18, 2013
Car companies Volkswagen and BMW, as well as online financial company Scottrad ...
- Is Yahoo's Move To Encrypt Data A Precursor To Keywords Not Provided?
SearchBlog, Laurie Sullivan - Tuesday, November 19, 2013
Yahoo CEO Marissa Mayer in a blog post Monday describes how t ...
- BrightTag Closes $27 Million Funding Round Led By Yahoo! Japan
Online Media Daily, Laurie Sullivan - Friday, November 15, 2013
BrightTag has closed a $27 million funding round led by Yahoo! Japa ...
- Screen Actors Guild Sides Against Amazon In Privacy Dispute
Online Media Daily, Wendy Davis - Friday, November 15, 2013
Actress Junie Hoang has garnered the support of the Screen Actors Gui ...