Tag results for "data management"
- Crispin Porter + Bogusky's Soapbox Video StarAd executive Alex Bogusky began a crusade to bring manufacturing back ...
- Ogilvy Names Cullen Chief Data OfficerWPP ad shop Ogilvy & Mather has appointed Todd Cullen as i ...
- Google Releases Data-Driven Attribution ModelGoogle made a major shift toward attribution marketing Tuesday with the relea ...
- FTC Chair Says Consumers Should Be Able To Control Data CollectionFederal Trade Commission Chair Edith Ramirez is repeating the agency's call f ...
- The Social Data Behind BehaviorSome might think Matt Wallaert is a software engineer, but he's actual ...
- Silos, Scale, Skills Are Bogging Down the Analytics MarchProfessionals are embracing the potential of customer analytics even as they strugg ...
- Leveraging Your Best Data To Drive Ad SalesIf you're an online publisher, chances are you're inundated with data fr ...
- myThings Opens NY Office, Taps Engwerda As VP, SalesmyThings, a data-driven advertising solutions company, has opened a new office ...
- Dashboards - Enabling Data-Driven Decision-MakingDashboards are one of many hot topics basking in the glow ...
- Optimizing The Message? That's Just Another Math Problem Can math improve messaging? One company is throwing machine learning, natural langua ...
- V12 Group Automates Customer Acquisitions Through DataV12 Group officially rolls out Launchpad Wednesday, a hosted platform that automat ...
- Omnicom's Annalect Taps Matts For New CMO RoleOmnicom Media Group's data marketing unit Annalect has named Erin Matts CM ...
- Winning The Lotto: A Fresh Look At Segmentation In today's increasingly fragmented marketplace, being able to identify new market opportuniti ...
- Marketers: Too Many Big Data Fish To FryBy 2017, per global analytics firm Teradata, three billion people will crea ...
- 'WSJ': 'Old-School' Ad Execs Vs. Data Geeks Creatives and media buyers with traditional backgrounds are facing career obstacles ...
- Google Takes Programmatic Approach To Real-Time Data AnalyticsGoogle has turned toward automation, allowing marketers to query real-time data a ...
- Fox To Deliver More All-Inclusive TV DataFox is making a pledge to deliver more regular overall viewing da ...
- Enterprise Search Clarifies Reasons To Integrate Data SilosForrester Research estimates that information within a large company grows at abo ...
- IPG To Automate 50% Of Media Buying, Expand ProgrammaticInterpublic's media operations are working to automate all transactions within the ne ...
- Datorama Closes Funding, Will Enhance Cross-Channel AttributionAttempting to solve one of marketing's biggest dilemmas, Datorama has closed ...
- How Much Would Brands Pay For individual Customer Data?Companies need to create new revenue streams by making data the produc ...
- Data Finally Migrating Into Other MediaSome 71% of marketers said data integration delivers more relevant messages ...
- DAA Releases Self-Regulatory Guidance For Mobile Mobile devices give marketers a world of new opportunities for location, real-tim ...
- ZenithOptimedia Cuts Data Deal To Improve TV TargetingZenithOptimedia has a deal to gain proprietary access to data from digit ...
- DAA Mobile Privacy Rules Require Opt-In Consent For Address Books, GeolocationThe self-regulatory group Digital Advertising Alliance on Wednesday unveiled its long-awaited mobi ...
- Study: Google Talks With More Than Half Of All N.A. Devices DailySome 62.28% of all Internet-connected devices in North America send traffic throu ...
- The Big Data And Mobile Privacy ConundrumAlthough no brand is going to unleash an NSA-style snooping campaign, ...
- Data Creates The ResolutionExcellent analogy at OMMA Data Driven Marketing: Each piece of data ad ...
- What Marketers Can Learn From The NSA DebacleRespecting privacy and creating personalized experiences don't have to be mutually exclusiv ...
- CBS Releases TV Data Cross-PlatformIn an effort to provide a more complete picture of all ...
