• by Fern Siegel , November 6, 2013

Tribune Company has named Richard Cusick as general manager of Tribune Media Services. Cusick will be responsible for strategic planning, operations management and sales and marketing, reporting to Shashi Seth, president/Tribune Digital Ventures.

Previously, he was president/entertainment and Women's Lifestyles at Yahoo, where he oversaw more than $100 million in revenue. Prior to Yahoo, he was founder and GM of Swirl.

Seth stated that Cusik's vision and strategic approach will enable TMS to find new ways to maximize the value of TV data, "in step with the changing landscape of television and entertainment."

At Yahoo, Cusick overhauled the search giant's Entertainment and Lifestyles verticals, hiring a new management team. He handled the launch of OMGinsider, a Web and TV collaboration between Yahoo and CBS.

Cusick added he was looking forward to extending the TMS brand "into new markets with new products."

From 2002 to 2008, Cusick served in a variety of general management, strategic planning and business development positions at Gemstar-TV Guide. During that time, he developed a new corporate mission and strategic plan to reposition the more than 50-year-old TV Guide brand. As SVP and GM of Digital Media, he increased online annual revenue by 27% to more than $20 million.

Tribune's broadcasting group owns or operates 23 TV stations, WGN America on national cable, the national multicast networks Antenna TV and THIS TV. In publishing, Tribune's daily newspapers include the Los Angeles Times, Chicago Tribune and The Baltimore Sun.