- [x+1] Steps Up Mobile Game, Acquires WDA
Real-Time Daily, Tyler Loechner - Wednesday, July 17, 2013
More and more advertisers are stepping into the mobile arena, and ...
- Big Data and Sexy Vampires With Enviable Abs: The Summer Blockbuster
Data and Targeting Insider, Steve Smith - Monday, July 15, 2013
What better way to explain the big-data concept than a mock summ ...
- PCH Subsidiary Launches Mobile Ad-Targeting Platform
Online Media Daily, Laurie Sullivan - Wednesday, July 10, 2013
Publishers Clearing House, known for taking chances on emerging technologies, has fou ...
- Market Research Firms On Downward Trend
Marketing Daily, Tanya Gazdik - Tuesday, July 9, 2013
Despite modest gains during the two previous years, U.S. marketing research fir ...
- Adelphic, Neustar Partner To Bring Offline Data To Mobile RTB Platform
Real-Time Daily, Tyler Loechner - Wednesday, July 10, 2013
Targeted mobile advertising company Adelphic has partnered with Neustar to bring Neust ...
- Is Your Data Plan On Target?
Marketing Daily, David Booth - Tuesday, July 9, 2013
Big Data, data-driven marketing, analytics and a host of other goals focus ...
- Hello, Hamsters! Have We Got An Opt-Out Habitrail For You
MoBlog, Steve Smith - Tuesday, July 9, 2013
AT&T has proposed revisions to its privacy policy to accommodate broader data-shari ...
- Awash In Data With No Paddle
Research Brief, Jack Loechner - Tuesday, July 9, 2013
According to Accenture's Perfect Promotion Study, based on interviews with 350 seni ...
- Data Platform Brings Faster Service
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 3, 2013
The ad tech industry seems to have become obsessed with speed. T ...
- Marketers Beware: 'Data Leakage' On The Web Affects You, Too
Marketing Daily, Tom Chavez - Tuesday, July 2, 2013
There are many divergent views on the topic of consumer Web da ...
- Pro Teams Will Play Primary Role In Ticket Market
Marketing: Sports, Jesse Lawrence - Friday, June 28, 2013
Over the next few years, the ticket market as we know ...
- Microsoft, Oracle Mend Fences In The Cloud
Data and Targeting Insider, Laurie Sullivan - Thursday, June 27, 2013
Microsoft and Oracle announced a partnership Monday allowing some of Oracle's softwa ...
- Offline Broadcast TV Missing Out On Data
Around the Net In OMD Europe, Nina Lentini - Monday, June 24, 2013
Steven Spielberg and George Lucas made a big commotion at a ta ...
- Google Ordered To Delete Street View Data
Around the Net In OMD Europe, Nina Lentini - Monday, June 24, 2013
The UK Information Commissioner's Office (ICO) has ordered Google to delete a ...
- 5 Ways Nonprofits Can Leverage Digital Asset Management
Marketing: Health, Kristy Smith - Tuesday, June 25, 2013
In the nonprofit world, we strive to fund the causes we ca ...
- Advertisers Track Data, Privacy Is Intact
Online Media Daily, Mia Umanos - Monday, June 24, 2013
The conventional fear is that privacy is in some way being infring ...
- CMOs Lack Knowledge To Measure Customer Experience
Online Media Daily, Laurie Sullivan - Thursday, June 20, 2013
Some 90% of marketing heads participating in a recent survey take responsibili ...
- CIMM Issues Request For Data, Cross-Platform Metrics
Online Media Daily, David Goetzl - Wednesday, June 19, 2013
The Coalition for Innovative Media Measurement (CIMM) said it has issued ...
- Brand Etiquette For Digital Identities
Data and Targeting Insider, Laurie Sullivan - Tuesday, June 18, 2013
Consumers want to know that brands value customer preferences and behavioral da ...
- Omnicom, Salesforce Partnership Builds Cloud Services, Data Infrastructure
Online Media Daily, Laurie Sullivan - Friday, June 14, 2013
Omnicom Media Group will tie together online services and build out physic ...
- Huge Data Centre Opened By Facebook In Sweden
Around the Net In OMD Europe, Nina Lentini - Thursday, June 13, 2013
Facebook has opened a new data centre in Lulea, a coastal to ...
- Teams To Play Big Role In Ticket Market
Marketing: Sports, Jesse Lawrence - Friday, June 14, 2013
By leveraging big data and multiple touch points, they will be ab ...
- AdRoll Acquires Bitdeli, Enhances Data Power
Online Media Daily, Gavin O'Malley - Wednesday, June 12, 2013
Amid a flood of excitement over Big Data, retargeting platform AdRoll announc ...
- BrightEdge Secures $42.8 Million In Funding, Future Is Mining Deeper Data
Online Media Daily, Laurie Sullivan - Tuesday, June 11, 2013
Investors seem to love BrightEdge's approach to search engine marketing. The compa ...
- Appeals Court Rejects ComScore's Privacy Case Appeal
Online Media Daily, Wendy Davis - Tuesday, June 11, 2013
In a blow to comScore, a federal appellate court has refused ...
- Data Analytics Startup Bitdeli Acquired By AdRoll
Real-Time Daily, Tyler Loechner - Wednesday, June 12, 2013
Retargeting platform AdRoll today announced the acquisition of Bitdeli, a data analyti ...
- Misconceptions Between Marketers' Perceptions, Consumers' Behavior
SearchBlog, Laurie Sullivan - Wednesday, June 12, 2013
There's a disconnect between marketing executives' perception of how consumers like ...
- To Effectively Target the Condition, Don't Target the Condition
Marketing: Health, Kyle Graham, Lydia Mello - Friday, June 7, 2013
As targeting technology proliferates and advances, marketers often find themselves swimming ...
- WPP, Twitter Partner To Enhance Data, Campaigns
Online Media Daily, Steve McClellan - Thursday, June 6, 2013
WPP and Twitter on Thursday announced a global strategic partnership that wi ...
- DMG Media Reaches 36% Of UK Every Week
Around the Net In OMD Europe, Nina Lentini - Wednesday, June 5, 2013
The company which owns several national titles including the Mail Online, Dai ...