Tag results for "data management"
- Havas Acquires MFG Labs, Enhances Analytic ReachIn a bid to strengthen its Big Data analytics capabilities, Havas Med ...
- A Bullseye Requires Accurate DataAd targeting requires accurate data. Have you heard of Enliken? The company ...
- Wunderman Reorganizes, Names Samardzija Chief Analytics OfficerWPP's Wunderman has created two new senior-level management posts, including a glob ...
- Evidon Acquires Mobile Privacy ToolPrivacy compliance company Evidon is acquiring MobileScope, a tool that can determi ...
- Play The Long Game: Unify Your UsersPlay the long game. Make every interaction users have with your bra ...
- MediaMath Acquires Akamai's Ad Biz, Relaunches As Adroit Digital MediaMath rolled pixel-free technology acquired from Akamai's ad business in January in ...
- Big Value In Big Data A vital aspect of the big data movement is it provides re ...
- Amazon Launches Single Login For Multipurpose PlatformsAmazon will allow its more than 200 million active customers to l ...
- Experian Takes Universal View Of DataMarcus Tewksbury, global vice president of product strategy, Experian Marketing Services, sa ...
- Lack Of Data About Data Drives OpportunityRichard Frankel, president, Rocket Fuel, argues that there won't be a standa ...
- Data Is Springboard For Product DevelopmentSeveral companies, from PepsiCo to 1-800-Flowers, tap data to drive new produ ...
- Staking Your Category ClaimUnderstanding customers' needs, wants, and buying process in a category helps markete ...
- Data: The Next Natural Resource?Chris McCann, president, 1-800-Flowers.com, called data the world's next natural resource duri ...
- Thinking Of Data As A Natural ResourceAt OMMA DDM in IWNY this morning, 1-8000-Flowers President Chris McCann call ...
- Consumers Are Not "Ad Targets"At OMMA DDB, today, attendees shouldn't think of consumers as "ad targets ...
- How IBM Commercializes Watson Post-'Jeopardy'Remember Watson, the artificial intelligence software IBM created to compete on t ...
- What Do Marketers Want from Big Data Anyway?Business leaders complain that big data is prohibitively complex and costly. B ...
- Weather.com Develops Real-Time Data Ad TargetingWeather.com has begun using audience segmentation data from Lotame to develop real-ti ...
- Choosing Sides: VivaKi Backs comScore; ABC Throws In With NielsenIn a battle to control the future of the ad industry's currenc ...
- Turner Recast As Multiscreen Video CompanyAccentuating a theme during upfront week, Turner sought to convey Wednesday th ...
- Twitter Acquires Data-Focused Companies For Real-Time AnalyticsTwitter's focus continues to turn toward real-time marketing and the data th ...
- Opening Pandora's Black Box, Becomes First Digital Publisher To Integrate With Madison Avenue's StackPopular Internet radio service Pandora this morning announced that it has ful ...
- Twitter Buys Data Analyzer Lucky SortTwitter just bought data analytics start Lucky Sort. The company is “kno ...
- Killing Third-Party Cookies Will Not Save Branded PublishersProgrammatic ad buying and selling, with its unique capability to extract t ...
- Data Mining 'Pee-Pee:' Selling Mastery In The Age Of Personal AnalyticsA 'pee sensor' for your kid's diaper? When you are done chucklin ...
- The High Price of Bad Targeting And Data ComplacencyConsumers are a lot less happy with customer service both online a ...
- House Lawmakers Unveil App Privacy BillLawmakers on Thursday introduced a mobile privacy bill that would require a ...
- Retailers, CPGs Need To Iron Out Demand ChainWhile supply-side excellence is pretty much a given these days, CPG compani ...
- MEC Launches Digital Attribution Platform, Marketers Gain Consumer DataAfter an 18-month development process, MEC has launched a digital attribution platfo ...
- High-Risk Data Collection Seen Across Web Sites A cross-industry study of Web data collection activity reveals the "significant" exte ...
