- What Do Marketers Want from Big Data Anyway?
Data and Targeting Insider, Steve Smith - Friday, June 7, 2013
Business leaders complain that big data is prohibitively complex and costly. B ...
- Weather.com Develops Real-Time Data Ad Targeting
Online Media Daily, Laurie Sullivan - Friday, May 17, 2013
Weather.com has begun using audience segmentation data from Lotame to develop real-ti ...
- Choosing Sides: VivaKi Backs comScore; ABC Throws In With Nielsen
Online Media Daily, Joe Mandese - Friday, May 17, 2013
In a battle to control the future of the ad industry's currenc ...
- Turner Recast As Multiscreen Video Company
MediaDailyNews, David Goetzl - Wednesday, May 15, 2013
Accentuating a theme during upfront week, Turner sought to convey Wednesday th ...
- Twitter Acquires Data-Focused Companies For Real-Time Analytics
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 15, 2013
Twitter's focus continues to turn toward real-time marketing and the data th ...
- Opening Pandora's Black Box, Becomes First Digital Publisher To Integrate With Madison Avenue's Stack
Online Media Daily, Joe Mandese - Wednesday, May 15, 2013
Popular Internet radio service Pandora this morning announced that it has ful ...
- Twitter Buys Data Analyzer Lucky Sort
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, May 14, 2013
Twitter just bought data analytics start Lucky Sort. The company is “kno ...
- Killing Third-Party Cookies Will Not Save Branded Publishers
Online Media Daily, Mark S. Zagorski - Tuesday, May 14, 2013
Programmatic ad buying and selling, with its unique capability to extract t ...
- Data Mining 'Pee-Pee:' Selling Mastery In The Age Of Personal Analytics
Data and Targeting Insider, Steve Smith - Monday, May 13, 2013
A 'pee sensor' for your kid's diaper? When you are done chucklin ...
- The High Price of Bad Targeting And Data Complacency
Data and Targeting Insider, Steve Smith - Friday, May 10, 2013
Consumers are a lot less happy with customer service both online a ...
- House Lawmakers Unveil App Privacy Bill
Online Media Daily, Wendy Davis - Thursday, May 9, 2013
Lawmakers on Thursday introduced a mobile privacy bill that would require a ...
- Retailers, CPGs Need To Iron Out Demand Chain
Marketing Daily, Sarah Mahoney - Wednesday, May 8, 2013
While supply-side excellence is pretty much a given these days, CPG compani ...
- MEC Launches Digital Attribution Platform, Marketers Gain Consumer Data
Online Media Daily, Steve McClellan - Wednesday, May 8, 2013
After an 18-month development process, MEC has launched a digital attribution platfo ...
- High-Risk Data Collection Seen Across Web Sites
Marketing Daily, Tanya Gazdik - Tuesday, May 7, 2013
A cross-industry study of Web data collection activity reveals the "significant" exte ...
- Are Current Technologies Truly Capable Of Data Wrangling?
RTBlog, Tyler Loechner - Wednesday, May 8, 2013
I was invited to watch a Festival of Media Global 2013 pan ...
- Four Steps For Diving Into Big Data
Marketing Daily, David Booth - Tuesday, May 7, 2013
Although experience should never be understated in the art of marketing, addi ...
- Amazon: If the Customer Doesn't Request it, Send Anyway!
Show Daily, Stephanie Miller - Thursday, May 2, 2013
Amazon's program is incredibly customer centric. It was rather surprising to he ...
- Amazon: If the Customer Doesn't Request it, Send Anyway!
Show Daily, Stephanie Miller - Thursday, May 2, 2013
Amazon's program is incredibly customer centric. It was rather surprising to he ...
- The Doggy Dog World Of Data, Coupons
Data and Targeting Insider, Laurie Sullivan - Thursday, May 2, 2013
I take my soft-coated wheaten terrier to a veterinarian that provides ...
- Time Is Critical Data Metric For Search Marketers
Online Media Daily, Laurie Sullivan - Tuesday, April 30, 2013
Tying together data from time, place, campaigns, strings, visits and customers a ...
- IBM Partners With BlueKai For Data Integration Into Tag Management
Online Media Daily, Laurie Sullivan - Tuesday, April 30, 2013
Data company BlueKai announced an unusual partnership Tuesday with IBM that connec ...
- Value Connected: The Promise Of An Internet of Things
MoBlog, Steve Smith - Tuesday, April 30, 2013
The promise of the Internet of things for marketers is the pow ...
- Time Becomes Latest Search Measurement
Show Daily, Laurie Sullivan - Tuesday, April 30, 2013
Paul Barrett, Senior Manager of the Big Data Practice at Accenture Interactiv ...
- Germany Fines Google Over Street View
Around the Net In OMD Europe, Nina Lentini - Tuesday, April 23, 2013
Google has been fined about EUR145,000 by German data regulators for illegal ...
- Facebook To Open Tech-Advanced Data Center
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 24, 2013
Microsoft and Google recently announced clean energy plans for their respective da ...
- Advertisers Grab Third-Party Data For Tablet Ad Targeting
Online Media Daily, Laurie Sullivan - Tuesday, April 23, 2013
Advertisers prefer to use third-party online data along with first-party CRM da ...
- Starcom MediaVest, Twitter Reach Upfront TV Data Deal
MediaDailyNews, David Goetzl - Monday, April 22, 2013
The upfront concept continues to expand. With the NewFronts moving into ye ...
- Guardian Editor Joins Twitter U.S. As Data Editor
Around the Net In OMD Europe, Nina Lentini - Thursday, April 18, 2013
Guardian News and Media news editor Simon Rogers is leaving after ...
- Trusignal, I-Behavior Partner To Bring Offline Data Online
Real-Time Daily, Tyler Loechner - Wednesday, April 17, 2013
Behavioral targeting service provider I-Behavior today announced a partnership with predictive analyti ...
- Better Data Collection Will Help Retailers
Research Brief, Jack Loechner - Wednesday, April 17, 2013
According to a recent survey of retailers with online shopping carts, conduct ...