- Appeals Court Rejects ComScore's Privacy Case Appeal
Online Media Daily, Wendy Davis - Tuesday, June 11, 2013
In a blow to comScore, a federal appellate court has refused ...
- Data Analytics Startup Bitdeli Acquired By AdRoll
Real-Time Daily, Tyler Loechner - Wednesday, June 12, 2013
Retargeting platform AdRoll today announced the acquisition of Bitdeli, a data analyti ...
- Misconceptions Between Marketers' Perceptions, Consumers' Behavior
SearchBlog, Laurie Sullivan - Wednesday, June 12, 2013
There's a disconnect between marketing executives' perception of how consumers like ...
- To Effectively Target the Condition, Don't Target the Condition
Marketing: Health, Kyle Graham, Lydia Mello - Friday, June 7, 2013
As targeting technology proliferates and advances, marketers often find themselves swimming ...
- WPP, Twitter Partner To Enhance Data, Campaigns
Online Media Daily, Steve McClellan - Thursday, June 6, 2013
WPP and Twitter on Thursday announced a global strategic partnership that wi ...
- DMG Media Reaches 36% Of UK Every Week
Around the Net In OMD Europe, Nina Lentini - Wednesday, June 5, 2013
The company which owns several national titles including the Mail Online, Dai ...
- Havas Acquires MFG Labs, Enhances Analytic Reach
MediaDailyNews, Steve McClellan - Wednesday, June 5, 2013
In a bid to strengthen its Big Data analytics capabilities, Havas Med ...
- A Bullseye Requires Accurate Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 5, 2013
Ad targeting requires accurate data. Have you heard of Enliken? The company ...
- Wunderman Reorganizes, Names Samardzija Chief Analytics Officer
MediaDailyNews, Steve McClellan - Tuesday, June 4, 2013
WPP's Wunderman has created two new senior-level management posts, including a glob ...
- Evidon Acquires Mobile Privacy Tool
Online Media Daily, Wendy Davis - Tuesday, June 4, 2013
Privacy compliance company Evidon is acquiring MobileScope, a tool that can determi ...
- Play The Long Game: Unify Your Users
Marketing Daily, Neil Capel - Tuesday, June 4, 2013
Play the long game. Make every interaction users have with your bra ...
- MediaMath Acquires Akamai's Ad Biz, Relaunches As Adroit Digital
Online Media Daily, Laurie Sullivan - Tuesday, June 4, 2013
MediaMath rolled pixel-free technology acquired from Akamai's ad business in January in ...
- Big Value In Big Data
MarketingTools: CRM, Joe McFadden - Thursday, May 30, 2013
A vital aspect of the big data movement is it provides re ...
- Amazon Launches Single Login For Multipurpose Platforms
Online Media Daily, Laurie Sullivan - Wednesday, May 29, 2013
Amazon will allow its more than 200 million active customers to l ...
- Experian Takes Universal View Of Data
Online Media Daily, Mark Walsh - Thursday, May 23, 2013
Marcus Tewksbury, global vice president of product strategy, Experian Marketing Services, sa ...
- Lack Of Data About Data Drives Opportunity
Online Media Daily, Mark Walsh - Thursday, May 23, 2013
Richard Frankel, president, Rocket Fuel, argues that there won't be a standa ...
- Data Is Springboard For Product Development
Online Media Daily, Laurie Sullivan - Thursday, May 23, 2013
Several companies, from PepsiCo to 1-800-Flowers, tap data to drive new produ ...
- Staking Your Category Claim
Marketing Daily, Laura Patterson - Thursday, May 23, 2013
Understanding customers' needs, wants, and buying process in a category helps markete ...
- Data: The Next Natural Resource?
RTBlog, Tyler Loechner - Thursday, May 23, 2013
Chris McCann, president, 1-800-Flowers.com, called data the world's next natural resource duri ...
- Thinking Of Data As A Natural Resource
Show Daily, Tyler Loechner - Thursday, May 23, 2013
At OMMA DDM in IWNY this morning, 1-8000-Flowers President Chris McCann call ...
- Consumers Are Not "Ad Targets"
Show Daily, Gavin O'Malley - Thursday, May 23, 2013
At OMMA DDB, today, attendees shouldn't think of consumers as "ad targets ...
- How IBM Commercializes Watson Post-'Jeopardy'
Data and Targeting Insider, Laurie Sullivan - Tuesday, May 21, 2013
Remember Watson, the artificial intelligence software IBM created to compete on t ...
- What Do Marketers Want from Big Data Anyway?
Data and Targeting Insider, Steve Smith - Friday, June 7, 2013
Business leaders complain that big data is prohibitively complex and costly. B ...
- Weather.com Develops Real-Time Data Ad Targeting
Online Media Daily, Laurie Sullivan - Friday, May 17, 2013
Weather.com has begun using audience segmentation data from Lotame to develop real-ti ...
- Choosing Sides: VivaKi Backs comScore; ABC Throws In With Nielsen
Online Media Daily, Joe Mandese - Friday, May 17, 2013
In a battle to control the future of the ad industry's currenc ...
- Turner Recast As Multiscreen Video Company
MediaDailyNews, David Goetzl - Wednesday, May 15, 2013
Accentuating a theme during upfront week, Turner sought to convey Wednesday th ...
- Twitter Acquires Data-Focused Companies For Real-Time Analytics
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 15, 2013
Twitter's focus continues to turn toward real-time marketing and the data th ...
- Opening Pandora's Black Box, Becomes First Digital Publisher To Integrate With Madison Avenue's Stack
Online Media Daily, Joe Mandese - Wednesday, May 15, 2013
Popular Internet radio service Pandora this morning announced that it has ful ...
- Twitter Buys Data Analyzer Lucky Sort
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, May 14, 2013
Twitter just bought data analytics start Lucky Sort. The company is “kno ...
- Killing Third-Party Cookies Will Not Save Branded Publishers
Online Media Daily, Mark S. Zagorski - Tuesday, May 14, 2013
Programmatic ad buying and selling, with its unique capability to extract t ...