Time Inc. is debuting Time Engage, a product "designed to use the company's vast reader data to better target ads not just in digital media but in print," writes Michael Sebastian. The program piloted
with Toyota last year, helping the company to discover more "contextually relevant" places to run ads for its foodie-like target demo than simply near food editorial. Most recent marketer to
sign up: Johnson & Johnson.
Read the whole story at Advertising Age »
