- Better Data Collection Will Help Retailers
Research Brief, Jack Loechner - Wednesday, April 17, 2013
According to a recent survey of retailers with online shopping carts, conduct ...
- BlueKai, Velti Partner On Mobile Data
Online Media Daily, Mark Walsh - Friday, April 12, 2013
BlueKai will license publisher data collected by mobile marketing firm Velti. Throu ...
- Hyperlocal Political Ads Increase Target Accuracy Online
Online Media Daily, Laurie Sullivan - Thursday, April 11, 2013
An innovative process for manipulating data got engage:BDR, a Los Angeles bas ...
- Big Data To Identify Human Trafficking
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 11, 2013
The southern California coastline remains littered with boats that human traffickers aband ...
- Microsoft Building Cloud Data Services For Small To Midsize Retailers
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 10, 2013
One important strategy few online retailers tap points to tying Web sear ...
- TiVo Adds Nielsen Data To Measurement System
MediaDailyNews, David Goetzl - Tuesday, April 9, 2013
TiVo's audience measurement unit TRA has a deal to begin using Niels ...
- Retailers Fall Flat On Data Use Linking Search, Reviews, Email Campaigns
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 9, 2013
Somehow retailers cannot seem to connect data from search and review sit ...
- [X+1] Gets $17 Million From Ares Capital
Online Media Daily, Laurie Sullivan - Thursday, April 4, 2013
[x+1] has secured a $17 million debt facility with Ares Capital. T ...
- Data Accuracy Vital To Improve Online Advertising
Online Media Daily, Laurie Sullivan - Wednesday, April 3, 2013
If the online data isn't good, then ads fail to connect bran ...
- Is A DMP Right For You? Don't Be Fooled
Real-Time Daily, Christopher Hansen - Thursday, April 4, 2013
Before licensing a DMP, marketers need to ask themselves whether they wi ...
- How 'Financial Times' Is Using Data As A Secret Weapon
Around the Net In Media, Phyllis Fine - Wednesday, April 3, 2013
The Financial Times' focus on data has paid off subscription and ad-wis ...
- Internet Data Used To Further Biological Sciences
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 3, 2013
More and more often, scientists are taking data "off the shelf" a ...
- Making Data Work
Programmatic Insider, Matthew Greitzer - Wednesday, April 3, 2013
Conventional wisdom holds that using third-party data for ad targeting is n ...
- Nelson To President, Dachis Group
Online Media Daily, Fern Siegel - Wednesday, March 27, 2013
Dachis Group, a data-driven social marketing solutions company, named Erin Mulligan Nels ...
- Vizify Makes Official Debut
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, March 27, 2013
Meet Vizify -- a new service, just out of beta dotay, whi ...
- We Are All Data Scientists Now (Even You)!
Online Spin, Cory Treffiletti - Wednesday, March 27, 2013
Your titles may not represent it, but almost everyone in the marketi ...
- News Analysis: Media, Big Data Loom Large In GOP Reinvention
MediaDailyNews, Erik Sass - Thursday, March 21, 2013
With many pundits and grassroots organizers calling for a reexamination of t ...
- Yahoo Acquires Recommendation Startup Jybe
Online Media Daily, Mark Walsh - Wednesday, March 20, 2013
Yahoo has acquired recommendation startup Jybe, founded in 2011 by three form ...
- Social Firm Dachis Group Raises $7.5 Million
Online Media Daily, Fern Siegel - Wednesday, March 20, 2013
Dachis Group, committed to data-driven social marketing solutions, announced the completion ...
- Crackle Adds New Metrics For Sony's Video Streaming
Online Media Daily, Gavin O'Malley - Tuesday, March 19, 2013
Crackle and comScore have entered into a new audience measurement agreement, whi ...
- Mobile Tracking Time Ramps Up Brand Marketing
Online Media Daily, David Goetzl - Tuesday, March 19, 2013
Smartphones offer ripe opportunities to capture behavior and location data. But t ...
- Why Doesn't The Advertising Business Care About Insider Trading?
Real-Time Daily, Dave Smith - Tuesday, March 19, 2013
The only thing that today's "exchanges" have proven is that they c ...
- Can Ad Targeting Work Without A Better Internet?
Data and Targeting Insider, Laurie Sullivan - Friday, March 15, 2013
I noticed quite a few really smart people speaking at the late ...
- Former comScore VP Joins eXelate As CMO
Online Media Daily, Laurie Sullivan - Wednesday, March 13, 2013
Data and analytics engine eXelate will announce Thursday that Khurrum Malik, form ...
- How Data Supports Customer Service To Improve ROI
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 13, 2013
Amazon is No. 1 in customer service, even above Nordstrom, according ...
- Debunking Marketing Myths With Smart Data
Marketing Daily, Aubrey Sabala - Wednesday, March 13, 2013
High click-throughs, increased customer lifetime value and improved time spent on-site a ...
- Adland Chiefs Wrestle With Recruitment, Client Relations
MediaDailyNews, Steve McClellan - Tuesday, March 12, 2013
NEW ORLEANS -- Adland's senior media executives took center stage at t ...
- Oreo's Real-Time Marketing Strategy Requires Entrepreneurial Spirit
Online Media Daily, Laurie Sullivan - Monday, March 11, 2013
Oreo, the sandwich cookie from Mondelez, revealed insights into its real-time soci ...
- New FTC Chair Makes Privacy Priority But Favors Voluntary Road
Data and Targeting Insider, Steve Smith - Tuesday, March 12, 2013
In her first public appearance since becoming Chair of the FTC, Edi ...
- DG Rebrands: Forms Online, TV Business Groups
Online Media Daily, Laurie Sullivan - Monday, March 11, 2013
DG Inc. will bring together all its companies under one unified bra ...