- Yieldex Integrates WIth Adobe AudienceManager To Boost Ad Revs
Online Media Daily, Gavin O'Malley - Monday, February 25, 2013
Yieldex said that Adobe AudienceManager, a data management platform, has been integrat ...
- Data - It's The New 'Creative'
Marketing: Health, Daniella Koren - Friday, February 22, 2013
One of the hottest marketing catch phrases of 2012 is "data ...
- New Data Privacy Rules May Cost Google Big Buck
Around the Net In OMD Europe, Nina Lentini - Wednesday, February 20, 2013
The new regulation is anticipated to lay greater responsibility on firms ...
- Is 'Right To Be Forgotten' Data's Downfall?
Around the Net In OMD Europe, Nina Lentini - Tuesday, February 19, 2013
The European Commission's proposal to allow internet users to have the 'rig ...
- Understanding Human Nature Through Data Makes Marketers Better Brand Advocates
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 20, 2013
Data will make behavior, rather than intent or interest, more important ...
- Connecting The Data
Email Insider, Michael Fisher - Wednesday, February 20, 2013
In this day and age, many marketers exist in a paradoxical stat ...
- AOL Settles Data Valdez Lawsuit For $5 Million
Online Media Daily, Wendy Davis - Tuesday, February 19, 2013
AOL has agreed to pay $5 million to resolve a class-action lawsu ...
- Omnichannel Loyalty Outlook For 2013
Marketing Daily, Michael Hemsey - Tuesday, February 19, 2013
Embrace and act on the four major trends shaping the loyalty indust ...
- [x+1] Acquires UberTags, Expands Data, Web Services
Online Media Daily, Laurie Sullivan - Tuesday, February 19, 2013
Digital marketing hub [x+1] has acquired UberTags, a tag management company, ...
- Aussie Gains Data Access Via Google Play Store
Around the Net In OMD Europe, Nina Lentini - Monday, February 18, 2013
Google Play store provided application developers with users' personal details including nam ...
- Does Major Data Breach Loom For Facebook?
Around the Net In Online Marketing, Gavin O'Malley - Monday, February 18, 2013
TechCrunch’s Josh Constine thinks it is only a matter before Facebook suffe ...
- Will Big Data Replace Ratings?
MediaDailyNews, George Simpson - Friday, February 15, 2013
Netflix says it doesn't release any ratings for its original content ...
- Obama's State Of The Union: The Data Behind The Comments
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 13, 2013
The White House introduced social tools for the American people to provi ...
- Silverpop, EPIServer Integrate Platforms
Online Media Daily, Laurie Sullivan - Tuesday, February 12, 2013
Silverpop partnered with EPIServer to improve content delivery and targeting. ...
- Big-Data Storytelling: The Agency's Role In 'Moneyball' Era Of Marketing
Online Spin, Cory Treffiletti - Wednesday, February 13, 2013
All the talk of the day is Big Data: I have B ...
- EU Will Fight Data Protection Law Curb
Around the Net In OMD Europe, Nina Lentini - Monday, February 11, 2013
The European Union (EU) is planning to fight against any move ...
- Big Data Says Your Flight Is Delayed Or Whatever
Marketing: Travel, Jeffrey K. Rohrs - Tuesday, February 12, 2013
Flight delays are an inevitable occurrence. Storms roll in. Equipment breaks. Sta ...
- Apigee Unveils Apigee Insights
Real-Time Daily, Tyler Loechner - Tuesday, February 12, 2013
Apigee today launched Apigee Insights, a data analytics platform that uses "bro ...
- Super Super Bowl Stats
Research Brief, Jack Loechner - Tuesday, February 12, 2013
The Super Bowl is over, but Marketing Charts has done a yeoman ...
- Raytheon Tests "Extreme" Social Analytics
Around the Net In Online Marketing, Gavin O'Malley - Monday, February 11, 2013
Despite the fear of consumer backlash, marketers will be intrigued by so ...
- Rentrak Teams With dunnhumby, Revs Up 12%
MediaDailyNews, David Goetzl - Friday, February 8, 2013
As it looks to offer more products linking ad exposure with consum ...
- Consumers Sharing Data Are More Satisfied
Marketing Daily, Aaron Baar - Thursday, February 7, 2013
"All in all, it's turned out well," Kirk Parsons, director of wirele ...
- DataXu Secures $27M In Venture Capital, Targets Global Software
Online Media Daily, Laurie Sullivan - Thursday, February 7, 2013
Thomvest Ventures, a venture capital group headed by founder and managing direct ...
- Who Will Win In Emerging Big-Data World?
Online Spin, Dave Morgan - Thursday, February 7, 2013
It seems like everyone in our business today is talking about B ...
- How Data In The Information Age Compares With Oil In The Industrial Revolution
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 6, 2013
Follow the data. Data highlights behavioral patterns. That's the mantra for 201 ...
- WhatRunsWhere, Red Books Team To Share Data
Online Media Daily, Fern Siegel - Tuesday, February 5, 2013
WhatRunsWhere, a tool for media buying that lets advertisers and agencies tra ...
- Help! Data!
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 5, 2013
Jonathan Gardner writes that data is ubiquitous, and the "big data" e ...
- Birmingham Mail, HMI Debut Regional Datablog
Around the Net In OMD Europe, Nina Lentini - Sunday, February 3, 2013
The investigative journalism site Help Me Investigate (HMI) has teamed up wi ...
- ANA Goes Global To Solve Intramural Issues
Marketing Daily, Karl Greenberg - Friday, February 1, 2013
The ANA says Marketing2020 will derive strategic frameworks and guidelines from surve ...
- FTC Stresses Transparency With App Makers
Around the Net In Online Marketing, Gavin O'Malley - Friday, February 1, 2013
The Federal Trade Commission is strongly suggesting that mobile platform and a ...