Amid a flood of excitement over Big Data, retargeting platform AdRoll late Wednesday announced the acquisition of data analytics startup Bitdeli.
Launched just last year, San
Francisco-based Bitdeli specializes in helping clients pull data from various sources to create customized dashboards. The company claims to currently process hundreds of millions of events in
While the term Big Data is relatively new, AdRoll CEO Aaron Bell said data overload is nothing new for the company. “AdRoll processes around 10 terabytes of data [per day]
-- double the amount that exists on Wikipedia,” according to Bell.
With the acquisition, Bell added: “Our goal is to make that data easily accessible to our customers.”
Along with Big Data, ad targeting and retargeting is a particularly hot sector among investors and ad agencies. Late last year, AOL’s Advertising.com unit scooped up ad targeting and
retargeting specialist Buysight for an undisclosed sum, while in September, Criteo -- a New York-based retargeting startup -- raised $40 million on an $800 million valuation.
its part, recently said it surpassed a $50 million run rate in 2012, which allowed the company to triple revenue -- and staff -- since 2011. AdRoll also said it added more than 600 new customers a
month on average in 2012, while maintaining a 97% customer retention rate.
By AdRoll’s count, its services are currently used by roughly 7,000 advertisers worldwide.