Commentary
Data Creates The Resolution
- by Laurie Sullivan , Staff Writer @lauriesullivan, July 24, 2013
Excellent analogy at OMMA Data Driven Marketing: Each piece of data adds to the resolution (similar to multiple pixels) of the customer. When you put it all together it increases the clarity of the picture.
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
