AAM Gets Readership Data From GfK MRITwo of the main institutions serving magazine media, the Alliance for Audited Media and audience research firm GfK MRI, have entered into a
marketing relationship that enables publishers to include GfK MRI’s readership data on AAM’s circulation reports -- giving advertisers a fuller picture of audience engagement with
publishers’ products.
Under the terms of the new partnership, magazine and newspaper publishers will be able to report a number of top-line metrics from GfK MRI’s
“Pocket Piece” reports, including average issue audience, net print and digital audience, and demographic information. It will also include median age and income of readers on AAM’s
reports, information from the Consolidated Media Report and Rapid Report, and its online cross-media database, the Media Intelligence Center.
GfK MRI’s Pocket Piece draws on
data from the firm’s Survey of the American Consumer, a continuing annual study of around 25,000 adults. The first CMR reports with GfK MRI data will be released this fall, with national
newspaper
USA Today including audience data on its upcoming Consolidated Media Report.
Live Happy Launches This week saw the launch of a new magazine devoted to that most elusive
possession: happiness.
Live Happy, which hit newsstands on October 22, delves into both the science of positive psychology and the art of its application in our everyday lives. The magazine
will begin publishing as a monthly in January 2014. The first issue features content like “Happier Mind, Healthier Body,” focusing on the positive effects happiness can have on the brain,
immune system, nervous system, reproductive system, cancer, heart health, circulation and longevity. Also, the story “The Good Guys Win" addresses the business of happiness and how companies
that create a culture of happiness and positivity improve the bottom line.
Ritter To Creative Director, Glamour Paul Ritter has been named
creative director of
Glamour, effective Nov. 11. He replaces Geraldine Hessler, who is leaving the magazine. Ritter most recently served as design director of
Elle, a position he has
held since 2007; before that he was creative director for
Vitals and
Life. Earlier in his career, Ritter was the art director for the Benetton magazine
Colors. He has also
worked on advertising and branding for Tommy Hilfiger fragrance for the Estee Lauder group, Clinique, Guerlain, Escada, L’Oreal, and Zara.
Gorrell Named EIC, Yoga
Journal Carin Gorrell has been appointed editor in chief of
Yoga Journal. She comes to the publication from
Self, where she served as features director -- responsible for content in the health, food, nutrition, and lifestyle
categories -- and also developed the magazine’s iPad app. Before that, she served as health editor at
Redbook and a senior editor at
First for Women.advertisement
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