- B2C Playoff: New CRM Is Built To Drive Consumer Sales
Email Insider, Ray Schultz - Thursday, February 20, 2025
Klaviyo is offering a B2C platform and a Customer Hub. ...
- Texas AG Demands Info From Google And Apple About DeepSeek
MediaDailyNews, Wendy Davis - Friday, February 14, 2025
Texas Attorney General Ken Paxton is demanding that Google and Apple provi ...
- Apple, Google Remove Malicious Mobile Apps From Respective App Stores
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 11, 2025
SparkCat uses machine learning to scan image galleries and steal screenshots containi ...
- Lee Enterprises Systems Outage Was Caused By 'Cybersecurity Event'
Publishers Daily, Ray Schultz - Monday, February 10, 2025
The publisher is now attempting to find what information was affected. ...
- Privacy Brings Opportunity In App Installs
MediaDailyNews, Laurie Sullivan - Wednesday, February 5, 2025
A Mobile App Trends Report from Adjust, an AppLovin company, shows glob ...
- DeepSeek Code Capable Of Sending Data Direct To Chinese Government
Performance Marketing Insider, Laurie Sullivan - Thursday, February 6, 2025
Code hidden in DeepSeek's application has been found with the capability ...
- Dentsu Creative Global Brand President Shares Views On AI's Future
Data & Programmatic Insider, Laurie Sullivan - Monday, February 3, 2025
Dentsu Creative global brand president and CEO, Dentsu Creative U.S. Abbey Klaass ...
- Google AI Overviews' Tail Grows Longer, Answers Multi-Intent Questions
MediaDailyNews, Laurie Sullivan - Friday, January 31, 2025
More than a quarter of search queries with eight or more wor ...
- Media Agency Of The Year: IPG Mediabrands
Agency of the Year, Joe Mandese - Friday, January 31, 2025
"Reimagining our orchestration strategy to get the best out of all ...
- How This Paramount+ Data Pro Makes It Work
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, January 29, 2025
Did you ever land your "dream job" only to discover it wasn ...
- Google Releasing Free Marketing Mix Model To All
MediaDailyNews, Laurie Sullivan - Wednesday, January 29, 2025
A certified partner program with measurement experts trained to support advertisers ...
- Consumers Lack Knowledge To Delete Online Data: IAB Study
MediaDailyNews, Laurie Sullivan - Monday, January 27, 2025
PALM SPRINGS, CA -- An IAB study finds only 40% of U. ...
- Auto Dealerships Experience Data Disconnects Between Critical Business Platforms
MediaDailyNews, Laurie Sullivan - Tuesday, January 21, 2025
Fifty-six percent of auto dealers said they encounter information gaps between the ...
- Perplexity AI Engine Reportedly Made Bid To Merge With TikTok
Data & Programmatic Insider, Laurie Sullivan - Monday, January 20, 2025
If Perplexity merged with TikTok, it would give the company access ...
- Supreme Court Upholds Law Banning TikTok
MediaDailyNews, Wendy Davis - Friday, January 17, 2025
Citing concerns over data collection by China, the Supreme Court on Frid ...
- EDO Strikes Deal To Boost Regional TV Ad Outcomes
Television News Daily, Wayne Friedman - Thursday, January 16, 2025
EDO has struck a deal with AI-powered ad-tech firm Chalice AI ...
- Search Heads Into Multiverse Universe
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 15, 2025
BrightEdge data explains fragmentation, its impact on advertising and why Statcounter's Decemb ...
- Google Eyes Autonomous AI To Protect Consumer Data Online
MediaDailyNews, Laurie Sullivan - Monday, January 13, 2025
Privacy Sandbox will seem outdated by the time Google releases its ne ...
- Amazon Gives Brands Access To Years Of Shopping Data
MediaDailyNews, Laurie Sullivan - Tuesday, January 7, 2025
Amazon Ads will give brands access to the past five years ...
- A Sell-Side Solution For Reach & Frequency Across CTV, Linear And Digital
Planning & Buying Insider, Wayne Friedman - Tuesday, January 7, 2025
Innovid says the product - in a partnership with Roku - wi ...
- Gen AI's Marketing Power Relies On Quality Data
Research Intelligencer, Robert Williams - Friday, January 3, 2025
A significant number of marketing leaders worldwide said they confront barriers towa ...
- Data Platform Lets Advertisers Verbally Ask To Build Audiences, Monitor CPCs
Data & Programmatic Insider, Laurie Sullivan - Monday, December 30, 2024
Akkio, an AI data platform for ad agencies, earlier this year releas ...
- Startup Shakes Up Data Black Box In AI Overviews, Perplexity, ChatGPT
Performance Marketing Insider, Laurie Sullivan - Thursday, December 26, 2024
Agencies, publishers and brands have complained that AI-generated search can bury conten ...
- Yahoo Becomes First DSP To Adopt IAB Tech Lab's Data Transparency Labels
MediaDailyNews, Laurie Sullivan - Tuesday, January 28, 2025
PALM SPRINGS, CA -- Yahoo DSP became the first demand-side platform ...
- Red Flags Force Product, Compliance, Data Governance Teams To Talk
Data & Programmatic Insider, Laurie Sullivan - Monday, December 23, 2024
Teams are being built within companies to determine products, processes and procedur ...
- Why Blockchain Datasets Matter For Brands
Media 3.0, Colin Kirkland - Monday, December 23, 2024
SonarX's partnership with Amazon's AWS makes its datasets accessible to developers, enterpris ...
- In Advance Of Upfront, JIC Preps First Currency Audits, Deems VideoAmp Demos 'Transactable'
MediaDailyNews, Joe Mandese - Thursday, December 19, 2024
While not a new certification, the JIC announced VideoAmp's "personification" method ...
- Google Updates Privacy Policy, Reflects Shifts In Ad Biz
MediaDailyNews, Laurie Sullivan - Wednesday, December 18, 2024
Google has alerted advertisers and publishers to changes prompted by shifts ...
- ANA Finds DSP Reach Improving, But Effectively Still Less Than 44% Of Ad Dollars Spent
MediaDailyNews, Laurie Sullivan - Thursday, December 12, 2024
While the percentage has increased from 36% reported in a 2023 stu ...
- Guideline Taps Mifsud As CEO
MediaDailyNews, Joe Mandese - Wednesday, December 11, 2024
Guideline, which operates Standard Media Index (SMI), SQAD, Lumina and other media-buyi ...