- LinkedIn To Discontinue 'Lookalike Audiences' For Ad Targeting
MediaDailyNews, Colin Kirkland - Tuesday, January 23, 2024
LinkedIn is suggesting alternative targeting methods that use its own internal da ...
- Marketing Reveal: What Brands Are Forecasting For 2024
Email Insider, Ray Schultz - Tuesday, January 23, 2024
Executives are worried about macroeconomic issues and learning to cope with A ...
- Despite The Hype, Conversions Are A Poor Ad-Currency Choice
Planning & Buying Insider, Ed DeNicola - Friday, January 19, 2024
The reality is that publishers and TV networks cannot guarantee sales ...
- WaPo Creates Chief Growth Officer Role, Taps 'Subscription Wizard' To Fill It
Publishers Daily, Joe Mandese - Friday, January 19, 2024
"The Washington Post" this morning named Karl Wells to the new positi ...
- Uber Shuts Down Drizly, Its Alcohol Delivery Service
MediaDailyNews, Colin Kirkland - Tuesday, January 16, 2024
Uber is shuttering its U.S.-based alcohol delivery service Drizly, with plans ...
- AI Models Can Deceive, Research Finds
MediaDailyNews, Laurie Sullivan - Monday, January 15, 2024
Research from Anthropic demonstrates that AI like OpenAI's GPT-4 can be train ...
- Vizio's Inscape 'Tuner Data' Goes Deeper For Local TV Measurement
Television News Daily, Wayne Friedman - Monday, January 8, 2024
Vizio's Inscape smart TV data unit says it can now tap direct ...
- Email Switchoff: Cox Turns Email Service Over To Yahoo Mail
Email Insider, Ray Schultz - Wednesday, January 3, 2024
Internet and mobile provider Cox is stepping away from email. But cox.n ...
- IPOs And M&As Predicted To Make A Comeback In 2024
MediaDailyNews, Laurie Sullivan - Friday, December 29, 2023
About 148 companies completed an IPO in 2023 - the worst ye ...
- Omnicom Completes $900M Acquisition Of Flywheel Digital
MediaDailyNews, Joe Mandese - Tuesday, January 2, 2024
Flywheel's digital commerce data will be integrated into Omnicom's AI-powered operating syste ...
- Social Media Generated $11B In Ad Sales Targeting U.S. Kids
MediaDailyNews, Laurie Sullivan - Wednesday, December 27, 2023
The Harvard report estimates YouTube generated the most ad-revenue profits - $959 ...
- New Year, New Challenges: Here Are Some The Ad Industry Face
Search & Performance Insider, Laurie Sullivan - Tuesday, December 26, 2023
"The term 'search engine' will have to go," says Chelsea Digital C ...
- AI Data Trained On Models Containing Child Sexual Abuse
MediaDailyNews, Laurie Sullivan - Wednesday, December 20, 2023
LAION-5B, a dataset used to build AI images that has more th ...
- AI Nanny: Brands Can Unify Unstructured Data For AI Prompts
Email Insider, Ray Schultz - Tuesday, December 19, 2023
Salesforce claims that 90% of enterprise data - including emails and aud ...
- Google Urges Judge To Throw Out Privacy Suit By Online Tax Filers
MediaDailyNews, Wendy Davis - Monday, December 18, 2023
Google is urging a federal judge to dismiss a lawsuit by onli ...
- Google To Block Location Data Mining In Maps
MediaDailyNews, Laurie Sullivan - Friday, December 15, 2023
Privacy concerns and the potential for geofence warrants prompted Google to wo ...
- NIQ Lab Launches, Takes New Direction For AI Client Innovations
MediaDailyNews, Laurie Sullivan - Thursday, December 14, 2023
The launch signals the next wave of AI-powered innovation at NIQ, wi ...
- Strike A Chord: The Connection Between Music And Search
Search & Performance Insider, Laurie Sullivan - Friday, December 15, 2023
Amy Rumpler, Basis Technologies SVP, search and social media services, talks abo ...
- Is AI Poised To Become A Top Carbon Culprit?
Media 3.0, Laurie Sullivan - Thursday, December 14, 2023
Microsoft's new AI model, Phi-2, is capable of running on devices a ...
- IPG Strikes First-Mover Deal With OpenAP, Integrates Persons-Level Data With Acxiom's
MediaDailyNews, Joe Mandese - Tuesday, December 12, 2023
The deal between OpenAP and Magna will provide IPG Mediabrands' agencies a ...
- Data Privacy Hassle: What Shoppers Like - And Dislike - About AI Use By Brands
Email Insider, Ray Schultz - Monday, December 4, 2023
Consumers distrust irrelevant or intrusive AI-driven personalization. Data privacy is their t ...
- Search Growth Slows As Retail Media Takes Lead In Agency Forecasts
MediaDailyNews, Laurie Sullivan - Monday, December 4, 2023
WPP's GroupM and IPG Mediabrands' Magna have released data around annual predictio ...
- What YouTube Product Drops Updates Mean For Advertising
MediaDailyNews, Laurie Sullivan - Saturday, December 2, 2023
Timing is everything, according to YouTube, which has updated its Product Dro ...
- Hey There: Attention Metrics Stifled By Lack Of Resources
MediaDailyNews, Laurie Sullivan - Tuesday, November 21, 2023
Although marketers recognize the importance of attention metrics, there are varying perspectiv ...
- Gaming Industry Acquisition Takes On Customer Data Privacy
MediaDailyNews, Laurie Sullivan - Monday, November 13, 2023
AppsFlyer's acquisition of devtodev will expand on its Privacy Cloud Marketplace a ...
- Digital Refit: What Brands Hope To Get From Platform Overhauls
Email Insider, Ray Schultz - Thursday, November 9, 2023
Data security is the top priority of companies this year, Modus Crea ...
- Musk's Witty AI Chatbot Grok To Rival ChatGPT
MediaDailyNews, Laurie Sullivan - Monday, November 6, 2023
Elon Musk claims that Grok, the first product of xAI, is alrea ...
- Basis Adds ACR Data From LG TVs For CTV Political Targeting
MediaDailyNews, Karlene Lukovitz - Tuesday, November 7, 2023
The political advertising platform now offers data from 35M smart TVs throu ...
- IAB Tech Lab Plans To Verify Data Deletion Requests
MediaDailyNews, Laurie Sullivan - Friday, November 3, 2023
IAB Tech Labs CEO Anthony Katsur said a signal will propagate t ...
- Tech Lab Unveils Spec For Data Deletion Signal
MediaDailyNews, Wendy Davis - Thursday, November 2, 2023
The new "Data Deletion Request Specification" aims to help digital ad compani ...