- Proving Trade Show ROI With Data-Quality Best Practices
Marketing Insider, Mike Means - Friday, November 16, 2018
For one, aim for clean data from the get-go in your pre-sh ...
- Nielsen Unveils New Product To Measure Advanced Audience Segments
Television News Daily, Wayne Friedman - Wednesday, November 14, 2018
Nielsen Advanced Audience helps advertisers with their media buys -- providing mo ...
- Is Third-Party Data Dead?
Media Insider, Cory Treffiletti - Wednesday, November 14, 2018
Our efforts continue to improve the more we layer in the rig ...
- Ad Execs: People Should Be Informed, Have Sublime Control Over The Use Of Their Data To Target Them
Research Intelligencer, Joe Mandese - Wednesday, November 14, 2018
Industry execs by and large believe consumers should have sublime control ov ...
- Ad Industry Urges Commerce Department To Scrutinize California Privacy Law
Digital News Daily, Wendy Davis - Friday, November 9, 2018
The ad industry is urging the Commerce Department to scrutinize new priva ...
- Facebook, Google And Apple Hit With New Lawsuit Over Location Tracking
Digital News Daily, Wendy Davis - Friday, November 9, 2018
Google and Apple allegedly misinformed smartphone users that their location data wouldn ...
- The Brands Affected By Consumers' Trust
Digital News Daily, Laurie Sullivan - Monday, November 12, 2018
Two independent surveys analyze consumer trust with data and purchasing from website ...
- SAP Buys Experience Management Firm Qualtrics For $8 Billion
Marketing Daily - Top of the News, Thom Forbes - Monday, November 12, 2018
"Qualtrics captures and analyses data on brands and products from real-time sourc ...
- GDPR Complaints Filed Against Acxiom, Oracle And Credit Bureaus
Digital News Daily, Ray Schultz - Friday, November 9, 2018
Privacy International is demanding investigations of seven data providers and ad-tech compani ...
- Most Americans Aware Of, Want To Control How Their Data Is Used To Market To Them
Research Intelligencer, Joe Mandese - Friday, November 9, 2018
Most consumers consider themselves expert or very knowledgeable about how marketers u ...
- Data And Analytics Are The Biggest Martech Challenges: Study
Email Marketing Daily, Ray Schultz - Thursday, November 8, 2018
But email is the easiest technology to implement, Ascend2 reports. ...
- Consumers Say Marketers Do Customer Experience Wrong
Performance Marketing Insider, Laurie Sullivan - Thursday, November 8, 2018
Data released Thursday shows a major disconnect between marketers and consumers. Near ...
- Data Breaches Could Negatively Impact Online Holiday Sales
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 7, 2018
Three-quarters of consumers would end their relationship with a brand following ...
- Havas Creates New Global Data/Innovation C-Suite Role And Taps Bret Leece To Fill It
Mediapsssst, Richard Whitman - Tuesday, November 6, 2018
The hire reunites Leece with Havas Group Media CEO Peter Mears, w ...
- Facebook Seeks Dismissal Of Privacy Class-Action Over Cambridge Analytica
Digital News Daily, Wendy Davis - Monday, November 5, 2018
Questions stemming from the Cambridge Analytica scandal should be settled in "robu ...
- Adobe Completes Marketo Acquisition
Email Marketing Daily, Ray Schultz - Wednesday, October 31, 2018
The merger combines the Adobe Experience Cloud and Marketo's Engagement Platform, bringi ...
- Girl Scout Email Addresses And Other Data Hacked
Around the Net in Email, Ray Schultz - Tuesday, October 30, 2018
Thousands of Girl Scouts have been notified that their email addresses a ...
- Return Path Debuts AI-Based Email Deliverability Product
Email Marketing Daily, Ray Schultz - Tuesday, October 30, 2018
Return Path's Dynamic Optimization combines analytics and a brand's data to overco ...
- Equifax Reports It May Face U.S. Fines Over Breach
Around the Net in Email, Ray Schultz - Monday, October 29, 2018
Equifax says in a regulatory filing that it may face fines fr ...
- How's Free, Is Free Good Enough For You? New DMP Built On Second-Party Retail/Brand Data
RTBlog, Joe Mandese - Monday, October 29, 2018
A powerful new DMP providing "second-party" data from thousands of retailers a ...
- 5 Predictions For Data Management's Future
Marketing Insider, Diaz Nesamoney - Friday, October 26, 2018
While many in the industry worry that this year's data-privacy reckoning wi ...
- FTC Seeks New Privacy Research
Digital News Daily, Wendy Davis - Wednesday, October 24, 2018
The FTC is seeking empirical research on a host of privacy a ...
- Tim Cook Calls for U.S. Privacy Law, Blasts 'Weaponization' Of Data
Around the Net in Email, Ray Schultz - Wednesday, October 24, 2018
Apple CEO Tim Cook said deeply personal data is being “weaponized again ...
- Spengler Returns To Agency World, Joins Dentsu Aegis' M1
MediaDailyNews, Joe Mandese - Tuesday, October 23, 2018
After a five-year sabbatical on the supply-side, agency media vet Tim Spengl ...
- Hey Marketers: Oracle Now Analyzes Real-Time Motion
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 22, 2018
Oracle released technology on Monday that analyzes data based on past a ...
- Wedding Wire Personalizes Messages Based On Behavior
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
WeddingWire sends a personalized confirmation message to a segment of users aft ...
- Chobani Shows How To D2C When You're Not D2C
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Chobani works with one partner very closely. By doing so, it mitigat ...
- Factual, Ibotta Identify Unique Behavior Based On Location, Purchase Data
Data & Programmatic Insider, Laurie Sullivan - Monday, October 22, 2018
Factual and Ibotta discovered a method to combine location and purchase da ...
- NCM To Position As First-Party Data Company
MediaDailyNews, Wayne Friedman - Friday, October 19, 2018
Much of NCM's movie-related research will come from consumer in-theater data, ...
- Tribune Publishing, Lotame Team For Data Management, Strategy
Publishers Daily, Sara Guaglione - Friday, October 19, 2018
Tribune Publishing is the first publisher client to use Lotame's new manag ...