- Nielsen Launches Marketing Cloud In Europe
Email Marketing Daily, Jess Nelson - Friday, June 17, 2016
The Nielsen Marketing Cloud is now available in the United Kingdom a ...
- Google Pushes Data For Creative Guidelines Amid Consumer Concerns
SearchBlog, Laurie Sullivan - Friday, June 17, 2016
Google late Thursday reminded marketers that it has created a toolkit ...
- ComScore Data Takes A Look Inside Your Home
VidBlog, P.J. Bednarski - Friday, June 17, 2016
A new comScore report shows how differently we are consuming content, a ...
- Security Concerns Mount Over LinkedIn Acquisition
Email Marketing Daily, Jess Nelson - Tuesday, June 14, 2016
Microsoft's acquisition of LinkedIn -- its priciest to date and likely t ...
- How Email Is Turning Lookers Into Bookers
EuroMail, Sean Hargrave - Wednesday, June 15, 2016
Browsing behaviour gives a new dimension to customer data, providing brands wi ...
- Microsoft Purchase Of LinkedIn Is A Data And Advertising Play
Around the Net In MAD London, Sean Hargrave - Tuesday, June 14, 2016
Microsoft is buying LinkedIn for $26.2bn in a deal that the t ...
- Tough Broadband Privacy Proposal Draws Support From Former FTC Official
PolicyBlog, Wendy Davis - Monday, June 13, 2016
"No power in the technological history of our nation has been ab ...
- Email Marketing Success Driven By Data
Email Marketing Daily, Jess Nelson - Tuesday, June 7, 2016
The return of investment on email marketing skyrockets when marketers successfully levera ...
- Study Finds Limitations In Traditional Analytics Tools, Suggests Self-Serve Approach
Real-Time Daily, Tobi Elkin - Wednesday, June 1, 2016
A new study conducted by Metamarkets finds that despite the growth ...
- Adelphic Partners With Adsquare To Bring Local Audience Data To Brands And Agency Clients In Europe
Real-Time Daily, Tobi Elkin - Tuesday, May 31, 2016
Adelphic, a mobile and cross-channel demand side platform (DSP) on Tuesday sa ...
- Two Years To Go Until GDPR Becomes The Law
Around the Net In MAD London, Sean Hargrave - Thursday, May 26, 2016
On 25 May 2018 the General Data Protection Regulation (GDPR) will co ...
- Semcasting Announces Support For Advanced Online Healthcare Marketing Services
Around the Net in Real-Time, Tobi Elkin - Thursday, May 26, 2016
Semicasting, a provider of a patented data management platform (DMP) called Sma ...
- Demandbase Demandbase Signs Agreement To Acquire Data Science Company Spiderbook
Around the Net in Real-Time, Tobi Elkin - Thursday, May 26, 2016
Demandbase, a provider of Account-Based Marketing (ABM), announced an agreement to acqui ...
- Google Bows Free Data Studio
Around the Net in Search Marketing, Gavin O'Malley - Thursday, May 26, 2016
Google is rolling out a free version of its new reporting and da ...
- Predictive Consumer Experiences: The Promise Of The Internet Of Things
Connected Thinking, Chuck Martin - Wednesday, May 25, 2016
The Internet of Things and personalization are a good mix. Knowing t ...
- Ensighten Tag Management Expands Data Collection For IBM's Cloud Exchange
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 25, 2016
Ensighten, an enterprise tag management provider, envisions a world where its clien ...
- Voter Intelligence In 2016: Data Science Is The New Baby Kissing
Marketing: Politics, Dave Birckhead - Tuesday, May 24, 2016
This 2016 campaign season reminds us that modern politics is increasingly data-drive ...
- Xaxis Gets More Serious About Programmatic Native Via Plista's Entry Into North America
RTBlog, Tobi Elkin - Friday, May 20, 2016
Xaxis on Thursday said its German-based plista unit will launch native programmat ...
- SAP Unveils DSP And DMP Called Exchange Media
Around the Net in Real-Time, Tobi Elkin - Thursday, May 19, 2016
AdExchanger reports: "SAP entered the digital advertising market this week, creating ...
- Data Provider Acxiom Opens Up Its Turnkey Marketing Analytics Environment
Around the Net in Real-Time, Tobi Elkin - Thursday, May 19, 2016
Marketing data provider Acxiom is now making its turnkey environment, which ful ...
- Why Programmatic Actually Matters To Brand Marketers
Around the Net in Real-Time, Tobi Elkin - Thursday, May 19, 2016
MediaMath Global CMO Joanna O'Connell talks about the next generation of data-driv ...
- Unacast Raises $5M To Capitalize On Mobile Beacons
Mobile Marketing Daily, Gavin O'Malley - Tuesday, May 17, 2016
Seeking to capitalize on a growing market, Unacast has raised $5 milli ...
- Viacom's Zilberbrand Talks PTV, Audience Segmentation And Data
RTBlog, Tobi Elkin - Wednesday, May 18, 2016
Despite all the chatter about programmatic TV (PTV), it's actually a lo ...
- Beyond Pretty Charts: 3 Must-Haves For Programmatic Analytics
Real-Time Daily, Mike Driscoll - Monday, May 16, 2016
To go beyond pretty charts, demand a deeper set of analytics capabiliti ...
- The Data Dilemma: How To Leverage Big Data To Deliver Big Results
Real-Time Daily, Mike Hammer - Monday, May 16, 2016
With so much data being produced, and so many media companies relyi ...
- CNN Lifts The Lid On Plans To Monetize Attention Vs. News
Around the Net in Real-Time, Tobi Elkin - Friday, May 13, 2016
CNN wants to monetize attention and plans to wrap this up ...
- Jerk.com Duped Users, Appeals Court Rules
Daily Online Examiner, Wendy Davis - Friday, May 13, 2016
Siding with the Federal Trade Commission, an appellate court has upheld ...
- ironSource Releases Dataflow Management Product
Mobile Marketing Daily, Ben Frederick - Thursday, May 12, 2016
ironSource, an app discovery platform, announced the launch of a suite ...
- Verizon Fights Tough Broadband Privacy Proposal
PolicyBlog, Wendy Davis - Thursday, May 12, 2016
Verizon wants the FCC to back away from regulations that would requi ...
- Salesforce Matches With Google On Search, Gmail, YouTube
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 10, 2016
Salesforce's integration with Google, announced Tuesday, allows its clients to use first-par ...