- Will Latest ANA Report Mean More Advertisers Trying To Take Programmatic In-House?
RTBlog, Tobi Elkin - Tuesday, July 19, 2016
With the Association of National Advertisers' (ANA) set of guidelines on agen ...
- Are Email Marketers Ready To Share Data?
Email Insider, George Bilbrey - Monday, July 18, 2016
For years, catalogers and other "traditional" direct marketers have shared customer-level informati ...
- Elizabeth Denham To Become Next Information Commissioner
Around The Net In EU Email Marketing, Sean Hargrave - Friday, July 15, 2016
Elizabeth Denham will start as the new UK Information Commissioner on Mond ...
- Neustar Names Venkat Achanta Chief Data And Analytics Officer
Real-Time Daily, Tobi Elkin - Thursday, July 14, 2016
Neustar, a provider of real-time data services, said it appointed Venkat Achan ...
- Quality Always Beats Quantity In Email Marketing
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, July 13, 2016
It might be tempting to send your company's latest newsletter to everyo ...
- Cuebiq Pens Strategic Partnerships With DSPs, Agencies
Mobile Marketing Daily, Ben Frederick - Friday, July 8, 2016
Cuebiq, a location intelligence company, announced the formation of strategic partnerships wi ...
- More Data Shows Publishers' Facebook Audiences Plunging
The Social Graf, Erik Sass - Monday, July 11, 2016
Publishers who were pinning their hopes for audience growth on Facebook shou ...
- A Day In The Life Of An Email Deliverability Consultant
Around The Net In EU Email Marketing, Sean Hargrave - Friday, July 8, 2016
"There are two fundamental aspects to my role: There's an investigative/interpretative aspec ...
- Horizon Wins $415 Million U.S. LG Electronics Assignment
MAD, Larissa Faw - Thursday, July 7, 2016
Horizon Media will be responsible for communications planning and paid media activati ...
- Mediaocean Acquires Invision, Moves Into TV Ad Sales Workflow
Real-Time Daily, Joe Mandese - Thursday, July 7, 2016
Mediaocean, the dominant provider of media-buying and payment processing for agencies, h ...
- Salesforce's Upgraded Pardot Breaks Down Data Silos
Email Marketing Daily, Jess Nelson - Friday, July 1, 2016
Salesforce recently made Pardot Engagement Studio, an upgrade to its B2B marketi ...
- Nielsen Dishing On Data From Neflix, Amazon, Hulu
Around the Net in Video, Gavin O'Malley - Thursday, June 30, 2016
Nielsen is providing media partners with data about select programming on streami ...
- Experian, Neustar Partner On Data Onboarding Cross-Platform
Real-Time Daily, Tobi Elkin - Thursday, June 30, 2016
Experian Marketing Services, a provider of data-driven marketing services, and Neustar, ...
- ICO Statement Shows Continued Commitment To UK Privacy Law Update
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, June 29, 2016
The ICO's role has always involved working closely with regulators in oth ...
- Email Proven To Be Consumers' Marketing Channel Of Choice, As Long As There Is Control
EuroMail, Sean Hargrave - Wednesday, June 29, 2016
People are nearly ten times as willing to swap an email addre ...
- TapFwd Partners With Cuebiq, Brings Location Intel To DMP
Mobile Marketing Daily, Ben Frederick - Tuesday, June 28, 2016
Mobile-first data management platform (DMP) TapFwd announced a partnership with Cuebiq, ...
- Samsung Electronics Australia Creates brainBAND Project
Out to Launch, Amy Corr - Wednesday, June 29, 2016
Samsung Electronics Australia and Leo Burnett Sydney created the brainBAND Project, ...
- In Flip-Flop, Facebook Denies Suggesting Friends Based On Location
PolicyBlog, Wendy Davis - Tuesday, June 28, 2016
Yesterday, Facebook said it drew on location information when suggesting friends. Toda ...
- Minute By Minute What We're Doing Online
VidBlog, P.J. Bednarski - Tuesday, June 28, 2016
For the fourth year, Domo, the business management platform, compiled usage da ...
- Report Shows Consumer Mistrust Of Brands And Personal Data
Around the Net In MAD London, Sean Hargrave - Monday, June 27, 2016
Marketers are facing a continuous struggle with consumers' perception of data, ...
- Accessing Data For The Internet Of Me
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, June 27, 2016
"A New Paradigm for Consumer Data," bashes the concept it's the consum ...
- What Is The Role Of Marketing Agencies In Data Management?
Around the Net in Real-Time, Tobi Elkin - Friday, June 24, 2016
Writing on the Econsultancy blog, Stefan Tornquist, vice president of Research (U.S ...
- Brexit -- It's Business As Usual For Email And GDPR Compliance
EuroMail, Sean Hargrave - Friday, June 24, 2016
Brexit does not affect email marketers' need to be GDPR-compliant within t ...
- Data Points Of View
Search & Performance Marketing Daily, Jason Uechi - Thursday, June 23, 2016
Brands and agencies are swimming in data, and they are benefiting enormous ...
- Reactivation Campaigns Protect Open And Click-Through Rates
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, June 22, 2016
When only 79% of commercial emails land in the inbox, the be ...
- FTC Fines InMobi $950,000 For Collecting Location Data From Children
Daily Online Examiner, Wendy Davis - Wednesday, June 22, 2016
Mobile ad company InMobi illegally collected location data from "hundreds of million ...
- Targeting Millennial Moviegoers More Complex Than First Thought
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 22, 2016
Some think millennials are generally less interested in going to the movi ...
- CRM Data Increases Email Marketing ROI
Email Marketing Daily, Jess Nelson - Tuesday, June 21, 2016
Email marketing technology company Emarsys announced an expansion of its services ...
- B2B Email Marketers: Brace -- And Start Spring Cleaning Now
EuroMail, Sean Hargrave - Wednesday, June 22, 2016
Cleaning lists will improve open and click-through rates, and in two yea ...
- Marketers Don't Feel Ready For GDPR Regulations
Around the Net In MAD London, Sean Hargrave - Monday, June 20, 2016
Many marketers feel "unprepared" for the newly passed EU General Data Protecti ...