- Deliveroo To Double Its Data Scientists For International Push
Around the Net In MAD London, Sean Hargrave - Thursday, November 10, 2016
On-demand food delivery app Deliveroo is looking to expand the number ...
- Email Marketers Must Act On Data And Metrics
Around The Net In EU Email Marketing, Sean Hargrave - Monday, November 7, 2016
Marketers frequently have the right tools to view this type of bas ...
- IAB's Data Center Of Excellence Announces Winners Of Data Rockstar Awards
Real-Time Daily, Tobi Elkin - Monday, November 7, 2016
Interactive Advertising Bureau (IAB) and its Data Center of Excellence announced t ...
- How To Win Back Disengaged Subscribers
Email Marketing Daily, Jess Nelson - Friday, November 4, 2016
Inactive subscribers can negatively impact a campaign and email deliverability. Spencer Kolla ...
- Warner Bros. Chooses Merkle For Digital Media
Around the Net in Real-Time, Tobi Elkin - Thursday, November 3, 2016
Time Warner recently moved Warner Bros.’ more than $250 million digital med ...
- Adobe Announces Plans To Integrate Dreamweaver With Campaign
Email Marketing Daily, Jess Nelson - Thursday, November 3, 2016
Adobe unveiled plans to integrate Dreamweaver and Adobe Campaign on Wednesday, offeri ...
- Customer Data Platform Institute Launches To Unify Siloed Data
Email Marketing Daily, Jess Nelson - Tuesday, November 1, 2016
A new trade organization launched on Monday to help marketers tackle t ...
- DPAA's Barry Frey Makes Case For Digital Media
MediaDailyNews, Adam Buckman - Friday, October 28, 2016
Barry Frey described home-based video media as "yesterday's business" with its viewersh ...
- IAB Names Digital Vet Dennis Buchheim Data & Ad Effectiveness Chief
Real-Time Daily, Tobi Elkin - Friday, October 28, 2016
The Interactive Advertising Bureau announced on Friday that Dennis Buchheim will assu ...
- Conductor Wants To Help Marketers Make Sense Of Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 26, 2016
Despite all the access to data, marketers still struggle to see beyo ...
- Ad Industry: FCC Shouldn't Break A Privacy Model That Works
Daily Online Examiner, Lou Mastria - Tuesday, October 25, 2016
Sometimes good government policy is as simple as a schoolyard aphorism: ...
- Double Opt-In Makes For Better Qualified Lists
Around The Net In EU Email Marketing, Sean Hargrave - Monday, October 24, 2016
The double opt-in process will often result in higher-quality recipients and list ...
- Business Insider Bows MarketsInsider.com
Around the Net in Real-Time, Gavin O'Malley - Monday, October 24, 2016
With the help of German media conglomerate Axel Springer SE, Business Insid ...
- Facebook's Video Measurement Exposes Advertiser Apathy Across Real-time Market
Real-Time Daily, Tim Barnes - Monday, October 24, 2016
Facebook’s recent revelation -- and subsequent apology -- that it had miscalculat ...
- Yahoo Says Traffic Rose Despite Hacking That Could Alter Verizon Deal
Around the Net in Real-Time, Tobi Elkin - Thursday, October 20, 2016
Verizon's $4.8 billion acquisition of Yahoo may be on the line d ...
- From The Folks Who Brought You Tyranny...
Garfield at Large, Bob Garfield - Monday, October 17, 2016
The FTC warns that if it has no regulatory authority here, th ...
- How Much Are Your Data Problems Costing You?
Email Insider, April Mullen - Thursday, October 13, 2016
Perhaps it's time to think about data differently. Many companies that ...
- The Data Quality Imperative
Online Spin, Ted McConnell - Thursday, October 13, 2016
Earlier this month, OMD's Julie Fleischer and Neustar's Steven Wolfe Pereira pok ...
- Time Inc. Taps Hammerman As VP, Global Data Commercialization
Publishers Daily, Sara Guaglione - Wednesday, October 12, 2016
Time Inc. has named Judith Hammerman VP of global data commercialization, ...
- LiveRamp Launches IdentityLink To Enhance Cross-Channel Data Resolution
Real-Time Daily, Philip Rosenstein - Thursday, October 13, 2016
LiveRamp on Wednesday announced the launch of IdentityLink, a product aimed ...
- BriteVerify Integrates With Oracle, Improves Quality Of Email Lists
Email Marketing Daily, Jess Nelson - Wednesday, October 12, 2016
Oracle marketers have gained BriteVerify's email verification services, thanks to a n ...
- TalkTalk Hit With GBO400k Fine For Data Breach
Around the Net In MAD London, Sean Hargrave - Thursday, October 6, 2016
TalkTalk has been handed a record GBP400,000 fine for security failings ov ...
- TapFwd Raises $3 Million, Launches Mobile Data Marketplace
Real-Time Daily, Philip Rosenstein - Thursday, October 6, 2016
Mobile data platform TapFwd announced on Wednesday the release of its mobi ...
- Targeting, Personalization Keep Email-Fatigued Consumers Engaged
Email Marketing Daily, Jess Nelson - Monday, October 3, 2016
Almost half of consumers have self-imposed an email detox by abstaining fr ...
- Salesforce Acquires Krux, DMP Market Consolidates Further
Real-Time Daily, Joe Mandese - Monday, October 3, 2016
Salesforce.com has agreed to acquire Krux, a highly regarded independent data manageme ...
- Open Rights Group Says Marketers' Misuse Of Data Is 'Worrying'
Around the Net In MAD London, Sean Hargrave - Friday, September 30, 2016
The ORG's comments came after a Chartered Institute of Marketing report fou ...
- Why Ad Prices are Going Up
Show Daily: Videos, Ross Fadner - Friday, September 30, 2016
In this exchange during the OMMA Programmatic panel, "Q4 Temperature Check: Pricin ...
- Value Comes When Insights and Engagement Combine
Email Insider, April Mullen - Thursday, September 29, 2016
It's common knowledge that data is required to send emails. Without ...
- Visa, Oracle Introduce New Tools To Boost Digital Ad Performance
Real-Time Daily, Tobi Elkin - Wednesday, September 28, 2016
Visa Inc. has partnered with Oracle to launch Visa Advertising Solutions, ...
- Market For Big-Data Management Tools Expected To Grow By Double Digits
Real-Time Daily, Tobi Elkin - Friday, September 23, 2016
A new Forrester report projects that the market for tools for managi ...