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Open Rights Group Says Marketers' Misuse Of Data Is 'Worrying'

  • Campaign, Friday, September 30, 2016 6:19 AM

The ORG’s comments came after a Chartered Institute of Marketing report found that 92% of consumers do not understand how their data is used. Some 81% of marketers surveyed also said their companies share data across departments without permission from consumers. Both the CIM and the ORG suggested this was illegal.

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