- Econsultancy Releases Study On Tag Management Automation
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 16, 2012
Seventy three percent of marketers using an automated tag management system (TM ...
- When Data Gathering Gets Creepy
Marketing Daily, Karl Greenberg - Tuesday, May 15, 2012
At MediaPost's OMMA Social conference Tuesday, panelists discussed the creepy factor: It ...
- Targeting Taste: Getting Ahead Of Box Office Blockbusters -- And Busts
Data and Targeting Insider, Steve Smith - Friday, May 11, 2012
As the recent "Avengers" marketing juggernaut attests, all kinds of brands wa ...
- Microsoft Releases Predictive Behavior Research
Data and Targeting Insider, Laurie Sullivan - Thursday, May 10, 2012
A group of researchers at Microsoft and the CS Department of Technion-Isra ...
- eXelate Finds New Uses For Online Data
Online Media Daily, Laurie Sullivan - Friday, May 4, 2012
Data company eXelate has begun to offer clients aggregate historic data acro ...
- Proximity Marketing Promises New Harvest of In-Store Data And Targeting
Data and Targeting Insider, Steve Smith - Friday, May 4, 2012
We may not be waiting decades for "Minority Report"-style personal signage aft ...
- BlueKai Pinwheels Data Connections
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 2, 2012
BlueKai wants to connect every corporate data applications on the planet in ...
- Don't Fear The Machine: Going Full-On Wall Street
Data and Targeting Insider, Steve Smith - Friday, April 20, 2012
Think Realtime is bringing yet another layer of automation to the high ...
- Best Data Platforms Cut Through Clutter
Online Media Daily, Wayne Thorsen - Tuesday, April 17, 2012
With a rising number of technology companies claiming to offer data manageme ...
- TV Can Drive Social Media Activity, Accenture Finds
The Social Graf, Erik Sass - Monday, April 16, 2012
Symbols and messages associated with social media are proliferating on TV, a ...
- We Have Met The People Meter, And It Is Us: Mobile Apps Change The Data Game
Data and Targeting Insider, Steve Smith - Friday, April 13, 2012
Mobile apps and the mobile Web are already starting to give ...
- Selling Your Personal Data
Online Spin, Max Kalehoff - Tuesday, April 10, 2012
The Wall Street Journal recently published a thoroughly researched, somewhat fear-mongering analys ...
- Facebook Says Data Goes Underused On Most Web Sites
Around the Net In OMD Europe, Nina Lentini - Friday, March 30, 2012
Speaking at Facebook's first event dedicated to UK marketers, Christian Hernandez-Gallardo, direct ...
- Marketers Need To Master Verbal Messaging
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 28, 2012
Marketers whose jobs entail targeting ads and collecting consumer data must ha ...
- Is There An App For This? Congress Asks Disclosure From 34 iOS Publishers
Data and Targeting Insider, Steve Smith - Friday, March 23, 2012
Congress wants 34 iOS app developers to disclose what data they a ...
- Viacom Surrounds Advertisers With Cross-Platform Data Tool
MediaDailyNews, Wayne Friedman - Wednesday, March 21, 2012
Upping its emphasis on metrics across traditional TV and new digital medi ...
- Online, Offline Data Ad Platforms Emerge
Online Media Daily, Laurie Sullivan - Wednesday, March 21, 2012
Charging into the next phase of online advertising, a bevy of compani ...
- Marketers Failing to Use "Big Data"
The Social Graf, Erik Sass - Monday, March 12, 2012
Advertisers are getting access to mountains of information about consumers from soci ...
- A New Behavior: News Readers Willing To Pay?
Data and Targeting Insider, Steve Smith - Friday, March 9, 2012
The paid content platform Press+ defends the potential for subscription revenue again ...
- Why Settle For CPMs When Data Drives Long-Term Relationships?
Online Media Daily, Mike Rosen - Monday, February 27, 2012
Those trying to map media's future role in marketing share a m ...
- Women Have Strong Perception Of Axe
Marketing Daily, Karl Greenberg - Wednesday, February 22, 2012
Women have had a better perception of Unilever's Axe brand than m ...
- Big Data, Shm-ig Data
Online Media Daily, - Thursday, February 23, 2012
Marketers are gathering more data than ever with new analytics tools, soci ...
- idomoo Vaas Is Launched
Online Media Daily, Fern Siegel - Wednesday, February 22, 2012
idomoo Ltd. has debuted
idomoo VaaS, which combines video with relevan ...
- Lotame Sets Up G.O.A.L
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 22, 2012
Lotame plans to announce Wednesday the launch of a platform that optimiz ...
- Marketers Confront Ongoing Data, Metrics Challenges
Online Media Daily, Gavin O'Malley - Tuesday, February 21, 2012
Marketers face collective challenges when deciding on data metrics, brand tracking a ...
- OMMA Data & Behavior = Privacy, Privacy, Privacy
Show Daily, Gavin O'Malley - Wednesday, February 22, 2012
OMMA's Data & Behavior conference is barely underway, and we're already knee-de ...
- Localytics' Aggarwal Talks Privacy
Raw, Mark Walsh - Tuesday, February 21, 2012
Asked about how Localytics approaches privacy, he explained that 10,000 publishers ha ...
- App Metrics Not Web Metrics
Show Daily, Mark Walsh - Tuesday, February 21, 2012
Raj Aggarwal, CEO of mobile app analytics firm Localytics, wraps up OM ...
- Being A Target Inside Of Target
Online Media Daily, George Simpson - Friday, February 17, 2012
In what will surely add volume to the already noisy debate abo ...
- Smart TV Uses Metrics To Refine Advertising
MediaDailyNews, David Goetzl - Friday, February 10, 2012
TargetCast tcm says the path to smart TVs playing a game-changing ro ...