- Targeting Your Next-Generation Wallet
Data and Targeting Insider, Steve Smith - Friday, July 13, 2012
The mobile wallet is an idea that has been more appealing ...
- You're Gonna Need A Bigger Boat
Marketing: Entertainment, Doug Chavez - Thursday, July 12, 2012
Nearly all the entertainment brands I have worked with are always looki ...
- Yahoo Rolls Out Genome
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 11, 2012
Yahoo bought interclick last November for $270 million, and this week t ...
- Great CRM Is All About Live Data
MarketingTools: CRM, Neil Rosen - Tuesday, July 10, 2012
You're hearing it here, if not first, then at least loud a ...
- Yahoo Launches 'Genome' Analytics Tool
Raw, Mark Walsh - Monday, July 9, 2012
Yahoo today went live with
Genome, the audience analytics service ...
- Tracking report: Google And Facebook Rule The Data Waves
Data and Targeting Insider, Steve Smith - Thursday, July 5, 2012
With more and more free analytics and sharing tools available from publisher ...
- Mining 'Big Data' For Political Donors
Online Media Daily, David Dowhan - Thursday, July 5, 2012
Red states and blue states and often predictable in their political allegiance ...
- Cause Marketing and Big Data
Marketing: Causes, Paul Jones - Tuesday, July 3, 2012
Few topics are hotter in information technology right now than big dat ...
- Google Tip-Toes Toward The Robot Valet
Data and Targeting Insider, Steve Smith - Friday, June 29, 2012
Anyone interested in the data story and how consumers will grasp t ...
- Core Audience CEO Lavelle: Think Like Steve Jobs
Data and Targeting Insider, Laurie Sullivan - Thursday, June 28, 2012
Newly appointed Core Audience CEO Adam Lavelle wants to rule the manageme ...
- Thinking Big Data At Boston Ad Club Event
Marketing Daily, Tyler Loechner - Tuesday, June 26, 2012
Michele Morelli, SVP of acquisitions, lead generation & marketing at Citibank, sai ...
- Search Requires Integration, But So Do Agencies
SearchBlog, Laurie Sullivan - Wednesday, June 27, 2012
Some of the best technologies come from startups. Brands can't always depe ...
- In Post-PC World, It's Time To Make Good On Deferred Personalization Promises
Data and Targeting Insider, Steve Smith - Friday, June 22, 2012
For 15 years publishers offered personalized Web experiences that few people wante ...
- EXelate Introduces Top-Funnel Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 20, 2012
God help brand marketers who believe lone searches on engines at t ...
- Mindshare Launches New Integration Platform
Online Media Daily, Steve McClellan - Tuesday, June 19, 2012
Mindshare has launched a new strategic planning and integration platform designed ...
- Fighting The Luma Chart: Criteo's Greg Coleman Lets The Numbers Do The Talking
Data and Targeting Insider, Steve Smith - Friday, June 15, 2012
In a cluttered market with too many solutions providers and too ma ...
- RadiumOne Uses URL Shortener Data To Target Display Ads
Online Media Daily, Laurie Sullivan - Wednesday, June 13, 2012
Social signals have become a targeting tool for display ads. RadiumOne releas ...
- Relevvant Launches With Social, Mobile Targeting Tool
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 13, 2012
Relevvant launched Tuesday, unveiling a platform combining disparate data sources from mobi ...
- Targeting Activity, Not Just People
Data and Targeting Insider, Steve Smith - Friday, June 8, 2012
In a world of apps, we have the opportunity to craft advertisi ...
- Audience Targeting Coming From A Neighborhood Store Near You
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 6, 2012
eXelate has begun to research long-tail services that would provide local business ...
- ANA Fires Back At Microsoft's 'Do Not Track'
Marketing Daily, Karl Greenberg - Friday, June 1, 2012
The Association of National Advertisers (ANA) has weighed in on Microsoft's decisi ...
- Wait A Sec: When Did Microsoft Become My Nanny?
Data and Targeting Insider, Steve Smith - Friday, June 1, 2012
Forget for a second whether Microsoft's decision to turn Do Not Tra ...
- Why Brands Miss The Mark
Engage:Moms, Eric Porres - Friday, June 1, 2012
And how big data can change that. ...
- Data Focus Of Cyber Espionage
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 30, 2012
Security researchers identified malware that steals data from businesses, government offices a ...
- KBM Acquires Predictys, Expands Data-Based Marketing
Online Media Daily, Gavin O'Malley - Tuesday, May 29, 2012
Expanding its global footprint, KBM Group, Young & Rubicam Group's database marketi ...
- Facebook's Missing Data For Marketers
Online Media Daily, Ezra Doty - Tuesday, May 29, 2012
With 900 million users generating billions of monthly page views, it ...
- Being Seen: Chasing Viewability
Data and Targeting Insider, Steve Smith - Friday, May 25, 2012
Let's hope that the new emphasis on viewable impressions also calls great ...
- Rentrak, MasterCard Partner For Media-Buying
MediaDailyNews, Wayne Friedman - Wednesday, May 23, 2012
Combining key purchase data and TV viewing information, Rentrak has made ...
- Lotame Digs Into Cross-Platform Data Targeting Tools
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 23, 2012
Wednesday Lotame will launch the Unifying Data Management Platform for publishers a ...
- TBG Awards Surf Site $40,000 For Concept
Online Media Daily, Laurie Sullivan - Friday, May 18, 2012
Solspot plans to serve up ads and editorial content tied to visit ...