- Judge Throws Out X's Claims Against Data Scraper
MediaDailyNews, Wendy Davis - Friday, May 10, 2024
A federal judge has dismissed X Corp's lawsuit against Israeli company Brig ...
- Cost Per Lead Increased For 19 Of 23 Industries
Performance Marketing Insider, Laurie Sullivan - Monday, May 13, 2024
The cost per lead from search ads rose 25% on average ...
- Attorneys General Pan Proposal To Override State Privacy Laws
MediaDailyNews, Wendy Davis - Thursday, May 9, 2024
"While we welcome new federal protections, any national privacy bill cannot foreclo ...
- Maryland Enacts Privacy Law Opposed By Ad Industry
MediaDailyNews, Wendy Davis - Thursday, May 9, 2024
Ad industry groups said the law includes "the most onerous and restricti ...
- SSP Fires Back At Adalytics' Fake ID Injection Claim
MediaDailyNews, Laurie Sullivan - Friday, May 10, 2024
Adalytics says Colossus SSP repeatedly misrepresented IDs in openRTB fields, in ...
- New Ad-Supported Streaming Options See Little Backlash, Study Finds
Advanced TV Insider, Wayne Friedman - Thursday, May 9, 2024
Hub's Q1 2024 TV Churn Tracker shows an overall jump in streami ...
- B2B Pride: Brands Sure Of Their Data Strategy Spend More And Make More
Email Insider, Ray Schultz - Thursday, May 9, 2024
Confident brands are more likely to expect revenue increases this year, Anteri ...
- What Reddit Trending Search Terms Tell Advertisers
Performance Marketing Insider, Laurie Sullivan - Thursday, May 9, 2024
Top Reddit search-term data gathered via Pacvue through technology from clickstream da ...
- Firms Partner To Help Publishers Deal With Cookie Loss And Privacy
Publishers Daily, Ray Schultz - Wednesday, May 8, 2024
Optable and Raptive team up to provide identity management and data collaborati ...
- Reddit Attracts 'Emerging Adults,' As Search Ads Considered For Platform
MediaDailyNews, Laurie Sullivan - Wednesday, May 8, 2024
Search could become the next focus for Reddit, Steve Huffman, CEO ...
- What Would Happen If We Let AI Vote?
Media Insider, Gord Hotchkiss - Tuesday, May 7, 2024
If democracy relies on crowds' aggregation of data, and if AI process ...
- NBCU Strikes First-Party Data Deal With Instacart
Television News Daily, Wayne Friedman - Monday, May 6, 2024
To ramp up performance-based ad efforts for better business outcomes, NBCU h ...
- Yelp Works To Cash In On AI
Data & Programmatic Insider, Laurie Sullivan - Monday, May 6, 2024
Yelp believes it can drive more demand for businesses through AI technolog ...
- Google Users Battle Company Over Analytics Data
MediaDailyNews, Wendy Davis - Friday, May 3, 2024
Google users suing the company over alleged privacy violations are now battli ...
- Omnicom Shuttering Sparks & Honey, Integrating Into OMNI
MediaDailyNews, Joe Mandese - Friday, May 3, 2024
The holding company is effectively shuttering cultural intelligence consultancy Sparks & Hon ...
- TikTok Fights Montana Attempt To Revive Statewide Ban
MediaDailyNews, Wendy Davis - Wednesday, May 1, 2024
"The TikTok ban violates the First Amendment because it shuts down ...
- SAG-AFTRA Inks Nielsen Streaming Data Deal
MediaDailyNews, Wayne Friedman - Friday, May 3, 2024
The actors union will use Nielsen data to provide streaming content da ...
- Oracle's AI And Nashville Connection For Advertisers
Performance Marketing Insider, Laurie Sullivan - Thursday, May 2, 2024
Oracle has big plans beyond enterprise software as it prepares to mo ...
- Is The Disclosure Of Streaming Subscriber Numbers Still A Thing?
TV Watch, Wayne Friedman - Thursday, May 2, 2024
Netflix is in an unusual, strong position versus nearly all the streame ...
- The DSR Exit Ramp: Consumers Are Making More Data Subject Requests
Email Insider, Ray Schultz - Wednesday, May 1, 2024
A study shows that companies are being flooded by data subject reques ...
- Warning: CARU Will Strictly Enforce New Guidelines Covering AI-Generated Kids Ads
Media 3.0, Joe Mandese - Wednesday, May 1, 2024
The warning puts brands, endorsers, developers, toy makers and others on noti ...
- Google Users Want Appeals Court To Intervene In Fight Over Real-Time Bidding
MediaDailyNews, Wendy Davis - Tuesday, April 30, 2024
A recent district court ruling in a battle over real-time bidding "effective ...
- TikTok Employees Traveling To U.S. Interrogated By Immigration Officers
MediaDailyNews, Colin Kirkland - Tuesday, April 30, 2024
TikTok employees traveling to the U.S. have been stopped by border agen ...
- Infillion's MediaMath Technology Powers A Revised Walmart DSP
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 1, 2024
Infillion's integration with Walmart Connect will create the new Walmart DSP power ...
- LiveRamp and MobileFuse Team Up To Help Publishers Deal With Third-Party Data Loss
Publishers Daily, Ray Schultz - Tuesday, April 30, 2024
Publishers can share inventory with over 450 advertisers, the companies state. ...
- Google Takes Another Blow From CMA On Privacy Sandbox Setbacks
MediaDailyNews, Laurie Sullivan - Monday, April 29, 2024
Google may need to limit its first-party data capabilities to meet t ...
- Wireless Companies Fined Nearly $200M For Disclosing Customers' Locations
MediaDailyNews, Wendy Davis - Monday, April 29, 2024
"Wireless carriers have a duty to keep our geolocation information private a ...
- Kantar Integration Evaluates Ad Effectiveness On Meta Without Cookies
MediaDailyNews, Colin Kirkland - Monday, April 29, 2024
Kantar says its "direct integration" model for measuring Meta ad effectiveness wi ...
- Behavioral Data A Mystery For Some Marketers: Forrester Consulting Study
Data & Programmatic Insider, Laurie Sullivan - Monday, April 29, 2024
Some 75% of marketers say collecting real-time experience data is critical ...
- FTC Issues New Privacy Rules For Online Health Services And Apps
MediaDailyNews, Wendy Davis - Friday, April 26, 2024
The FTCC on Friday issued regulations that will require operators of onli ...