- Picking Up The Signals: B2B Brands Can Add Context To Intent
Email Insider, Ray Schultz - Friday, October 4, 2024
More layered data can help drive AI-crafted emails, ZoomInfo says. ...
- Texas Sues TikTok Over Minors' Data
MediaDailyNews, Wendy Davis - Thursday, October 3, 2024
Texas Attorney General Ken Paxton has sued TikTok for allegedly violating ...
- Yahoo Climbs To The Top Of Mount Snowflake
Performance Marketing Insider, Laurie Sullivan - Friday, October 4, 2024
The progression from ad targeting to web browser cookies to connected I ...
- Amazon Follows Google Into Visual Search To Strengthen Shopping
MediaDailyNews, Laurie Sullivan - Wednesday, October 2, 2024
Amazon announced five visual search features in its shopping app that all ...
- Hart Agency Finds Higher Performance From AI In Bidding Tech
MediaDailyNews, Laurie Sullivan - Thursday, October 3, 2024
Hart VP of Media and Analytics Kira Clifton said the smart biddi ...
- It's Not Your Father's Media-Buying Marketplace
Planning & Buying Insider, Joe Mandese - Thursday, October 3, 2024
First-of-its-kind programmatic marketplace data released by Guideline this morning shows just h ...
- Independent Voters Give 4% More 'Attention' To Political Ads Vs. Average Viewing
Advanced TV Insider, Wayne Friedman - Wednesday, October 2, 2024
Democrats index at 93 for political ad attention, with Republicans 2% high ...
- Horizon Taps Progress Partners' Venuto For New Product/Data Role
MediaDailyNews, Joe Mandese - Tuesday, October 1, 2024
Prior to joining the tech-centric investment banker as COO in 2020, Domen ...
- Statara, Comscore Expand Traditional Audience Segments
MediaDailyNews, Laurie Sullivan - Monday, September 30, 2024
The company believes it has found a way to ensure brands ...
- AT&T's $57 Million Privacy Fine Should Be Upheld, FCC Argues
MediaDailyNews, Wendy Davis - Monday, September 30, 2024
"For years, AT&T sold the location of its wireless customers to i ...
- North America Leads In Programmatic Mobile Ad Spend
Publishers Daily, Ray Schultz - Sunday, September 29, 2024
The total for North America made up 50.2% of the global mobi ...
- Members Of Both Political Parties Share News Consumption Habits
Publishers Daily, Ray Schultz - Thursday, September 26, 2024
Both Democrats and Republicans watch ABC, CBS and NBC, but they diff ...
- Texas Coalition Battles AG Over Curbs On Targeted Ads
MediaDailyNews, Wendy Davis - Wednesday, September 25, 2024
Texas students and the Austin-based ad agency The Ampersand Group are pressi ...
- CTV Attacking The Walled Garden Fortress: A Little At A Time?
TV Watch, Wayne Friedman - Thursday, September 26, 2024
"Open internet" had $35 billion in estimated ad spend in 2023, wi ...
- TikTok Reassures Ad Partners With Misinformation Measurement Capability
MediaDailyNews, Colin Kirkland - Tuesday, September 24, 2024
TikTok has expanded its third-party measurement partners while providing the latest resul ...
- Criteo, Ericsson, Meta, Others Sign Open Letter To EU On AI Regulation
MediaDailyNews, Laurie Sullivan - Tuesday, September 24, 2024
The open letter warned that fragmented regulation could cause Europe to fa ...
- ACC Acquires Majority Stake In DKC
MAD, Steve McClellan - Friday, September 20, 2024
DKC, founded in 1991 by PR exec Dan Klores, has expanded i ...
- What A TikTok Ban Would Look Like
Performance Marketing Insider, Laurie Sullivan - Monday, September 23, 2024
Experts say TikTok could use several loopholes, but losing the appeal wou ...
- FTC Blasts 'Commercial Surveillance Ecosystem,' Calls For New Laws
MediaDailyNews, Wendy Davis - Thursday, September 19, 2024
Targeted advertising "can pose serious privacy risks to consumers," the FTC sa ...
- Netflix's Sarandos: Streamers Should Be More Transparent With Viewing Data
TV Watch, Wayne Friedman - Friday, September 20, 2024
Is there a "number" out there that talent, agents and press c ...
- On The Radar: How Retailers Can Use Geo-Tracking For Targeting
Email Insider, Ray Schultz - Thursday, September 19, 2024
The new service allows marketers to send emails, texts and notifications ...
- Messenger Users Can Proceed With Biometric Privacy Claim Against Meta
MediaDailyNews, Wendy Davis - Wednesday, September 18, 2024
Siding against Meta Platforms, a judge is allowing Messenger users to proce ...
- House Committee Advances Online Safety, Privacy Bills
MediaDailyNews, Wendy Davis - Wednesday, September 18, 2024
The House Committee On Energy and Commerce on Wednesday advanced the controversi ...
- Misinformation Watch: Consumers Worry About Impact On The 2024 Election
Publishing Insider, Ray Schultz - Wednesday, September 18, 2024
Americans want attribution of sources and tools like Content Credentials, Adobe repo ...
- Email Break-Ins: Corporate Inboxes Are Very Open To Attacks
Email Insider, Ray Schultz - Wednesday, September 18, 2024
Most firms lack confidence in their email security defenses, OPSWAT reports. ...
- New AI Tool Is Offered To Programmatic Advertisers
Publishers Daily, Ray Schultz - Monday, September 16, 2024
ViantAI automates data-intensive work, freeing users to focus on high-level tasks, t ...
- New Wave Pioneers: The Skills Needed In Today's Media Environment
Publishing Insider, Ray Schultz - Monday, September 16, 2024
Almost three-fourths of media companies say they have to redefine the skillse ...
- VideoAmp Guaranteed Currency For $1B In Buys YTD
Television News Daily, Wayne Friedman - Tuesday, September 17, 2024
For full-year 2024, estimates are that VideoAmp media measured-based guarantees will ri ...
- Influencers, Creators Gain Conversion, Engagement, Bid Rate Data On Campaigns
Data & Programmatic Insider, Laurie Sullivan - Monday, September 16, 2024
Humanz drops a tracking pixel on every company's site it works wi ...
- The Brandtech Group Draws The Blueprint For Ethical AI
MediaDailyNews, Laurie Sullivan - Thursday, September 12, 2024
Agency in-house and legal teams are settling into the generative AI er ...