- KBM Acquires Predictys, Expands Data-Based Marketing
Online Media Daily, Gavin O'Malley - Tuesday, May 29, 2012
Expanding its global footprint, KBM Group, Young & Rubicam Group's database marketi ...
- Polling Accuracy Difficult; More Back-Up Comparisons Utilized
Research Brief, Jack Loechner - Wednesday, May 30, 2012
For decades survey research has provided trusted data about political attitudes a ...
- Hispanic Market Impacts National Landscape Significantly
Research Brief, Jack Loechner - Tuesday, May 8, 2012
According to a new Nielsen report on the Hispanic consumer, the U. ...