- Mobile, Interaction And The Growth Of Digital OOH Media
MediaDailyNews, Alex Romanov - Wednesday, March 9, 2011
DOOH is the entry point into a new interactive world defined ...
- Titan Will Sell Ads for TargetCast Networks
Digital Outsider, Erik Sass - Friday, March 4, 2011
This week brought another strategic partnership in the digital out-of-home advertising aren ...
- Digital Out-of-Home Closing on Traditional by 2013
Research Brief, Jack Loechner - Tuesday, March 1, 2011
According to a new report from Adcentricity, published by Marketing Charts, projectio ...
- Out-of-Home Ad Revenue Topped $6B in 2010
MediaDailyNews, Erik Sass - Thursday, February 24, 2011
Despite continuing economic worries, out-of-home advertising revenues grew 4.1% from about $5. ...
- Seeing Double: Digital Out-of-Home's Two-Digit Outlook
MediaDailyNews, Erik Sass - Wednesday, February 23, 2011
Digital out-of-home advertising had a blockbuster year in 2010, and is ...
- 7-11 Targets The 'Big 4,' Broadcast Nets, That Is
MediaDailyNews, Joe Mandese - Thursday, February 24, 2011
In a deal that its principals say will transform the 7-Eleven convenien ...
- Digital OOH Revs To Hit $4B In '13
MediaDailyNews, Erik Sass - Thursday, February 17, 2011
Digital out-of-home video will enjoy another banner year in 2011, according ...
- Pumped Up: Outcast Merges With Health Club Media
MediaDailyNews, Erik Sass - Monday, February 14, 2011
Today brought news of another big consolidation in the digital out-of-home vid ...
- Volkswagen Goes Skiing With Murdoch
MediaDailyNews, - Tuesday, February 8, 2011
Volkswagen of America has a new media deal with Wall Street Journ ...
- AdSpace Expands DO Net To New Malls
MediaDailyNews, Erik Sass - Tuesday, February 8, 2011
No one told digital out-of-home media companies about the economic downturn, sin ...
- Monster Media Creates 3D OOH Division
MediaDailyNews, Erik Sass - Tuesday, February 1, 2011
Monster Media, which creates highly visible digital out-of-home advertising displays on t ...
- EnVu DO Network Reaches 100 Malls
MediaDailyNews, Erik Sass - Tuesday, January 25, 2011
A new digital out-of-home network from EnVu targeting retail shoppers has be ...
- Global Digital Out-of-Home Revenues Will Double by 2016
Digital Outsider, Erik Sass - Friday, January 21, 2011
Digital out-of-home will be one of the fastest-growing media around the wor ...
- Clear Channel To Expand OOH Programs
MediaDailyNews, Karl Greenberg - Thursday, January 20, 2011
Last year, Clear Channel piloted programs featuring interactive digital displays in b ...
- Interactive Marketing of the Future: Digital Signage and Proximity Marketing
MediaDailyNews, Alex Romanov - Monday, January 17, 2011
What's the solution to rise above the white noise? Proximity marketing, ...
- Access 360 Gains $12 Million To Expand OOH
MediaDailyNews, Erik Sass - Tuesday, January 11, 2011
Digital out-of-home companies are garnering mid-sized investments from venture capital firms. Acce ...
- Say Hello to Screens That Say Hello
Digital Outsider, Erik Sass - Friday, January 7, 2011
New Yorkers who commuted through New York's Penn Station last month m ...
- Digital and Conventional Out-Of-Home Advertising Accelerating
Research Brief, Jack Loechner - Thursday, December 16, 2010
According to a preliminary outlook by PQ Media CEO Patrick Quinn ...
- Ford And WSJ Office Network Partner For Traffic Updates
Digital Outsider, Erik Sass - Friday, November 19, 2010
Ford is helping commuters get home with less time spent sitting ...
- AMS Bows New Measurement System For OOH
MediaDailyNews, Erik Sass - Wednesday, November 17, 2010
Digital out-of-home video is booming, with total ad spending projected to increa ...
- Mediabrands Making Magic, Reorganizes To Market It
Online Media Daily, Joe Mandese - Monday, November 8, 2010
Mediabrands Ventures, the expansionary division within Interpublic's Mediabrands division, has slightly reorganiz ...
- Former Discovery Boss Campbell to Akoo
Digital Outsider, Erik Sass - Friday, October 29, 2010
The migration of TV execs to digital out-of-home video networks may ...
- Social, Meet Place-Based
The Social Graf, Erik Sass - Monday, October 25, 2010
Young, hip, and growing like gangbusters: This description is equally true f ...
- GfK MRI Measures Place-Based Video
Digital Outsider, Erik Sass - Friday, October 22, 2010
GfK MRI, a media research firm, is getting into digital out-of-home vid ...
- Premier Retail Networks Joins IPG's Emerging Media Lab
Digital Outsider, Erik Sass - Friday, October 15, 2010
For the last couple of years, Interpublic Group's Emerging Media Lab h ...
- PRN and People.com Join Forces for Celebrity Videos
Digital Outsider, Erik Sass - Friday, October 1, 2010
People magazine's Web site, People.com, is bringing some of its premium onli ...
- Auto-Focus: Drivers Like Digital Billboards
MediaDailyNews, Erik Sass - Monday, September 27, 2010
Despite controversy, 80% of survey respondents said they believe roadside digital displa ...
- Clear Channel Goes 3D in Times Square
Digital Outsider, Erik Sass - Friday, September 24, 2010
Even for eye-catching digital signage, it's hard to stand out in Tim ...
- Danaher Heads Industry Org
Digital Outsider, Erik Sass - Friday, September 10, 2010
The Digital Place-based Advertising Association is getting a new president in t ...
- Danaher To Pres, DPAA
MediaDailyNews, - Tuesday, September 7, 2010
The Digital Place-based Advertising Association named Susan Danaher to president of t ...