- Mag Bag: Condé Nast, Adobe Partner for Digital Metrics
MediaDailyNews, Erik Sass - Thursday, July 21, 2011
Condé Nast and Adobe unveiled a joint effort to define and deliv ...
- Mobile Payments Growth Slower Than Expected
Online Media Daily, Mark Walsh - Thursday, July 21, 2011
A new Gartner report is skeptical about whether NFC-based payment systems wi ...
- Digital Expansion: Amazon Streams CBS
MediaDailyNews, Wayne Friedman - Wednesday, July 20, 2011
Keeping with TV networks' efforts to spread around its content to differe ...
- JWT Acquires Lunchbox, Will Feed Appetite For Shopper Marketing
MediaDailyNews, - Wednesday, July 20, 2011
JWT North America just announced the acquisition of shopper marketing and med ...
- Ad Buyers Embrace Digital, Publishers Lag
Online Media Daily, Gavin O'Malley - Wednesday, July 20, 2011
While major publishers continue to drag their feet, agency display media buye ...
- Amazon Gets CBS Shows, Too
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, July 20, 2011
Following a similar deal by rival Netflix, Amazon has added a sl ...
- IAB: Marketers Plan Big Increase In Mobile Spend
Marketing Daily, Karl Greenberg - Tuesday, July 19, 2011
The firm's "Marketer Perspectives on Mobile Advertising" study of 300 top-level brand-marketi ...
- Upfront: Trad TV Dollars Pivot Into Digital Channels
MediaDailyNews, Wayne Friedman - Tuesday, July 19, 2011
Some high-priced cable networks forced some traditional TV dollars in the han ...
- Gannett Revs, Profits Sink, Print Down 5%
MediaDailyNews, Erik Sass - Tuesday, July 19, 2011
Print advertising is not turning around as the newspaper business moves in ...
- Chevrolet Supporting Spotify's Digital Music Service U.S. Launch
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 19, 2011
Chevy is Spotify's exclusive automotive advertising partner as the European digital mus ...
- Jeep Grand Cherokee Effort Touts Luxury, Capability
Marketing Daily, Karl Greenberg - Monday, July 18, 2011
The campaign, via AOR Southland, Mich.-based GlobalHue, sets the stage with ...
- American Family Insurance Focuses On 'Dream'
Marketing Daily, Tanya Gazdik - Monday, July 18, 2011
The effort, from Ogilvy & Mather, includes TV, radio, print, online, digita ...
- Tribune Restructures Publishing, Hunter New CEO
MediaDailyNews, Erik Sass - Monday, July 18, 2011
Tribune Co., struggling to put its finances on a firm footing am ...
- Amana Intros An Idea: 'Life. Simplified.'
Marketing Daily, Aaron Baar - Friday, July 15, 2011
The heart of the campaign is an online shopping tool that hel ...
- IBM Improves Analytics For Digital Marketers
MediaDailyNews, Wayne Friedman - Friday, July 15, 2011
IBM has announced a new suite of cloud-based real-time analytics for digit ...
- New York's WRXP-FM Moves To Online, Mobile
Online Media Daily, - Monday, July 18, 2011
Emmis Communications says New York rock station WRXP-FM (101.9) will live o ...
- Stark Named Tech Director, Domani
Online Media Daily, - Friday, July 15, 2011
Digital advertising agency Domani Studios has hired Evan Stark as technology direc ...
- Sunny Delight Taps Exopolis For Digital
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 15, 2011
Sunny Delight Beverages Co. is moving into digital advertising after years ...
- Ford Launches Major Racing Program. NASCAR? Not
Marketing Daily, Karl Greenberg - Thursday, July 14, 2011
"Millennials are the heart and soul of the business and there a ...
- Gap Goes Social To Fuel Digital Engagement
Marketing Daily, Karl Greenberg - Thursday, July 14, 2011
"People are doing their pre-shopping, looking at Web coupons, circulars, ratings a ...
- Domino's Utilizes Social Media To Reinvent Company
Marketing Daily, Karl Greenberg - Friday, July 15, 2011
Domino's Pizza reinvented itself with customers by integrating social media into i ...
- 10 Tactics For A Digital Business Strategy
Online Media Daily, Andy Roy - Thursday, July 14, 2011
Business strategy in the digital age is the same as before ...
- Activision Taps SapientNitro For Digital Services
Online Media Daily, - Tuesday, July 12, 2011
SapientNitro will provide digital marketing strategy and support for interactive entertainment compan ...
- A First: Pepsi Using Foursquare on Global Basis
Marketing Daily, Karlene Lukovitz - Monday, July 11, 2011
That ad, which takes a direct jab at Coke by overtly hijacki ...
- Rennie To Digital Director, MyRecipes.com
Online Media Daily, - Monday, July 11, 2011
Rich Rennie was named national digital director, MyRecipes.com and Cooking Light ...
- AGILITI Treats Digital Agencies, Clients
Online Media Daily, Laurie Sullivan - Monday, July 11, 2011
As the digital advertising landscape becomes more complex, agencies and clients strugg ...
- MPAA Wins Preliminary Round Against Hotfile
Online Media Daily, Wendy Davis - Monday, July 11, 2011
A federal judge held that the Motion Picture Association of America ma ...
- Arby's Launches Good-Mood 'Casting Call' Contest
Marketing Daily, Karlene Lukovitz - Sunday, July 10, 2011
The campaign, also seen on high-visibility billboards, additionally aimed to convey ...
- NGL Media Targets Latinos Cross-Platform
MediaDailyNews, Erik Sass - Friday, July 8, 2011
With the Latino market growing in both numbers and spending power, n ...
- Ocean Spray Using SnapTags During Tour
Marketing Daily, - Thursday, July 7, 2011
Ocean Spray, which is launching a cross-country mobile sampling tour, will empl ...