- SBS Taps CBS' Polsky For Digital Sales
Online Media Daily, Joe Mandese - Friday, December 30, 2011
Andrew Polsky has been named vice president-digital sales at SBS Interactive, t ...
- 6 Game-Changing Digital Journalism Events of 2011
Around the Net In Online Marketing, Fern Siegel - Wednesday, December 28, 2011
The year 2011 brought extraordinary progress for online journalism. These trends a ...
- SMG's Desmond Reportedly A Yahoo 'Dark Horse'
MediaDailyNews, Steve McClellan - Tuesday, December 27, 2011
Laura Desmond, the CEO of Publicis' Starcom MediaVest Group, and one ...
- Hyundai Makes Music, Art For Veloster
Marketing Daily, Karl Greenberg - Friday, December 23, 2011
The project epitomizes Hyundai's approach for the car, involving as it do ...
- 'X Factor' Sponsors Score Cross-Platform
MediaDailyNews, Wayne Friedman - Saturday, December 24, 2011
Fox's "X Factor" may not have hit the ratings heights as promis ...
- Carnival Targets Cruise Rookies
Marketing Daily, Tanya Gazdik - Thursday, December 22, 2011
The campaign takes into account two trends: Consumers' desire for avoiding t ...
- Social Media Brings Nike 'Closer Than Ever'
Marketing Daily, Sarah Mahoney - Thursday, December 22, 2011
"We're using digital to change everything about the product creation process," Ma ...
- NBA Sweetens Cable Pass To Appease Fans
MediaDailyNews, Wayne Friedman - Wednesday, December 21, 2011
Looking to perhaps curry favor over possible angry TV sports fans, t ...
- Digitaria Wins LPGA, Rebuilds Site
Online Media Daily, Fern Siegel - Wednesday, December 21, 2011
The LPGA, the leading golf organization for women, has engaged Digitaria ...
- 'USA Today' Taps Kortekaas For Digital Post
Online Media Daily, Mark Walsh - Tuesday, December 20, 2011
Mark Kortekaas has been named SVP of digital for USA Today's spor ...
- Buyers Seek Deals With Mobile Devices
Marketing Daily, Karl Greenberg - Monday, December 19, 2011
They may have paid a pretty penny for smartphones, iPhones, tablets a ...
- Electronic Couponing Takes A Big Step Forward
Marketing Daily - Top of the News, Thom Forbes - Tuesday, December 20, 2011
It's not difficult to predict that a press release about a futu ...
- Some Mags Now Deliver More Audience From Digital Than Print
MediaDailyNews, Joe Mandese - Monday, December 19, 2011
Fifteen major consumer magazine brands are now generating more of their audien ...
- Super Committees That Work
Online Media Daily, Mike Zaneis - Tuesday, December 20, 2011
Self-regulation that works goes beyond what may merely benefit a company ...
- Kasten Named MD, Digital, Mindshare Canada
Online Media Daily, Fern Siegel - Monday, December 19, 2011
Jodi Kasten was named managing director, digital for Mindshare Canada, a n ...
- Alcohol Marketers Embrace Digital, Raising Risk of Youth Exposure
Online Media Daily, Erik Sass - Monday, December 19, 2011
Noting the success of digital marketing efforts for alcohol brands, the Cent ...
- McDonald's: Those Fries Are Real
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 19, 2011
McDonald's is highlighting growers in a campaign debuting Jan. 2. The effo ...
- McCormick Adds Social Spice To Holiday
Marketing Daily, Sarah Mahoney - Saturday, December 17, 2011
With millions of homes in America immersed in cookie-baking and menu-planning mayhe ...
- TargetSpot Signs Spanish Broadcasting System As Ad Affiliate
MediaDailyNews, Erik Sass - Friday, December 16, 2011
One of the largest digital radio ad networks is growing bigger, wi ...
- Horizon Media Places Client Ads On Legolas Exchange
Online Media Daily, Steve McClellan - Monday, December 19, 2011
After a year of testing and development, Legolas has formally launched i ...
- A New Words Resolution
Online Spin, Matt Straz - Monday, December 19, 2011
There were a number of words and phrases that infected media duri ...
- McDonald's Digital Promos Geotarget College Kids
Marketing Daily, Karlene Lukovitz - Thursday, December 15, 2011
Recently, McDonald's has been employing CampusLIVE's Surge Marketing, a college-audience-specific platform th ...
- EA Sports Creating Real-World Experiences
Marketing Daily, Aaron Baar - Thursday, December 15, 2011
EA Sports is no longer tethered to the virtual world. The bran ...
- What Is Digital Place-based Media?
Marketing Daily, Sue Danaher - Friday, December 16, 2011
Our industry's tremendous revenue gains over the past couple of years notwithstandin ...
- Rovi Taps Carson As CEO
MediaDailyNews, David Goetzl - Thursday, December 15, 2011
Rovi Corp., which is seeking to build a robust advanced advertising busines ...
- Possible Worldwide Adds 2 Execs
Online Media Daily, Fern Siegel - Wednesday, December 14, 2011
Possible Worldwide names Eric Wong managing director, Greater China, while Deborah Woma ...
- Burnett, ATV8 Integrate TV WIth Social Platforms
MediaDailyNews, Wayne Friedman - Tuesday, December 13, 2011
TV producer Mark Burnett Productions has struck a deal with digital technolo ...
- Newspapers' Digital Audience Skews Younger, More Affluent
MediaDailyNews, Erik Sass - Tuesday, December 13, 2011
People who read newspapers' digital content tend to be younger, better-educated a ...
- Madison Avenue Gets Meta Physical, Embeds 'Metadata' Directly Into Ads
MediaDailyNews, Joe Mandese - Tuesday, December 13, 2011
In a move that could significantly impact the way advertisers, agencies a ...
- Stohrer To CMO, Clear Channel Digital
MediaDailyNews, Fern Siegel - Monday, December 12, 2011
Clear Channel has appointed Bob Stohrer to chief marketing officer of Cle ...