- Digital Ad Spend Is Up 12.6% In UK
Around the Net In OMD Europe, Nina Lentini - Tuesday, October 9, 2012
Despite the difficult UK economy, advertising on the internet and mobile phon ...
- Ball Park Taps NFL Greats For Promo
Marketing Daily, Karl Greenberg - Tuesday, October 9, 2012
Hillshire's hot dog and burger brand Ball Park has tapped NFL grea ...
- Univision Taps Internet Broadcasting To Monetize Station Sites
MediaDailyNews, David Goetzl - Tuesday, October 9, 2012
Internet Broadcasting, the multipurpose firm that has provided a technological backbone f ...
- Saatchi Buys Arachnid, Ups Digital Reach
Online Media Daily, Steve McClellan - Tuesday, October 9, 2012
Publicis Groupe's Saatchi & Saatchi has acquired Kuala Lumpur-based Arachnid, one ...
- Madrid's El Pais Cuts Staff, Pay; Sees Digital Future
Around the Net In OMD Europe, Nina Lentini - Saturday, October 6, 2012
The daily that claims to have the largest circulation in Spain, ...
- Can A Small Advertiser Sail Against Political Winds?
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 5, 2012
Columnist Brad Carraway cites MediaPost reports on how political advertisements are ju ...
- Auto Trader Launches Magazine On IPad
Around the Net In OMD Europe, Nina Lentini - Thursday, October 4, 2012
Called Ignition, the editorially-led publication will cost GBP1.49 and is a cle ...
- Marketers Increasing Digital, Mobile Multicultural Efforts
Marketing Daily, Aaron Baar - Thursday, October 4, 2012
As with traditional marketing, multicultural marketers are still concerned with the R ...
- Futures: Industry Leaders Cite Integrated Tech, Content Delivery
MediaDailyNews, Steve McClellan - Thursday, October 4, 2012
Closed digital networks, "collaborative consumption" and "functional integration" are just a f ...
- Mag Bag: CDS Launches eEditions For Digital Metrics
MediaDailyNews, Erik Sass - Thursday, October 4, 2012
The proliferation of digital platforms presents a challenge for magazine publishers wh ...
- ECommerce Redefines The Digital Divide
Engage:Boomers, Mark Bradbury - Thursday, October 4, 2012
Having spent the last five years working with the 50+ market, I' ...
- Hispanics, Tablets And The 'Mobile First' Imperative
Engage:Hispanics, Jose Villa - Thursday, October 4, 2012
One of the benefits of being in the advertising business is y ...
- What Happened To 'Maxim'?
Engage:Men, Keith Blanchard - Thursday, October 4, 2012
This month, Maxim magazine announced its first-ever drop in rate base, t ...
- Oreo Daily Twist Takes Times Square
Marketing Daily, Karl Greenberg - Tuesday, October 2, 2012
Oreo's Daily Twist campaign takes over Times Square on Tuesday, with ...
- The Natives Are Restless: News Publishers Move Line Distinguishing Edit, Ad Content
Online Media Daily, Joe Mandese - Thursday, October 4, 2012
If there is a red line delineating the church and state ...
- LIN Media Opens NYC DIgital Sales Office
Online Media Daily, Fern Siegel - Wednesday, October 3, 2012
LIN Media will enlarge its New York City presence, opening a n ...
- FT Opens Digital Print Site In Brazil
Around the Net In OMD Europe, Nina Lentini - Tuesday, October 2, 2012
The Financial Times is making what it calls "a significant expansion in ...
- With Puerto Rico Debut, Metro Expands Reach
Around the Net In OMD Europe, Nina Lentini - Tuesday, October 2, 2012
The free daily newspaper, has announced the launch of a digital a ...
- Lowe Named Managing Director, OgilvyOne
MediaDailyNews, Steve McClellan - Tuesday, October 2, 2012
Dasher Lowe has joined Ogilvy & Mather Chicago as Managing Director ...
- Telegraph Debuts New Online Section For Women
Around the Net In OMD Europe, Nina Lentini - Monday, October 1, 2012
Former digital media editor Emma Barnett has been appointed women's editor a ...
- GetBulb Wins Prize In Irish Times Digital Challenge
Around the Net In OMD Europe, Nina Lentini - Monday, October 1, 2012
The data visualisations platform, which enables news outlets to produce graphics bo ...
- Ex-Harlequin UK Marketer Bows Bookouture
Around the Net In OMD Europe, Nina Lentini - Monday, October 1, 2012
Bookouture is a new digital publishing imprint launched by ex-Harlequin UK Marketi ...
- Chase Shows Off Its Small Business Successes
Marketing Daily, Aaron Baar - Monday, October 1, 2012
In a new marketing campaign, Chase's Business Banking unit is telling t ...
- Q&A: Fiat Torques Up Social Media
Marketing Daily, Karl Greenberg - Monday, October 1, 2012
Fiat is using next month's auto-customizing and aftermarket show as much ...
- Pedigree Launches 'Feeding Project'
Marketing Daily, Tanya Gazdik - Monday, October 1, 2012
Pedigree has launched a national marketing campaign including an initiative to fe ...
- Simple Rules To Improve Digital Marketing To Fans
Marketing: Sports, Shaunak Dave - Tuesday, October 2, 2012
In the sports business, marketing business, or the "business of business," t ...
- 'Star Tribune' Signs With Hearst's LocalEdge
MediaDailyNews, Fern Siegel - Monday, October 1, 2012
The Star Tribune in Minneapolis becomes the third newspaper to reach ...