Tag results for "display"
- Google Brings Channel Reporting To Performance MaxChannel performance reporting will enable advertisers to gain visibility into how individu ...
- Gannett And Taboola Offer Display Inventory Via New Realize PlatformThe firms have worked together since 2013 to power recommendations across Gannett ...
- IAB: AI 'Transformative,' Helps Drive Quarter Trillion In Ad SpendDigital ad revenue grew nearly 15% to $259 billion in 2024, accordi ...
- Spotify Opens Programmatic Buys Via Google, MagniteSpotify expanded its programmatic ad partnerships with Google and Magnite aimed ...
- Google Calculates Ad Emissions, Rolls Out PlanGoogle released a project called Carbon Footprint for Google Ads, available beginni ...
- Pinterest Integrates With CreativeX For Launch Partner MarsMars on Thursday made public its advertising strategy running across Pinterest. T ...
- New Tech Platform Will Help Advertisers Use Display, Firm SaysTaboola's new product, Realize, extends the company's reach beyond native advertising, t ...
- Amazon Q4 Ad Sales Jump 18% To $17.3BAmazon's online ad business generated $17.29 billion in Q4 2024, with $ ...
- Advertisers' Antitrust Claims Against Google Sent To ArbitrationU.S. District Court Judge Kevin Castel ruled that the advertisers -- Clif ...
- Broadcast TV Reaches 91% Of Streamers, Linear TV At 14% Ad ShareAlthough ad-supported streaming and digital platform businesses continue to show gains, ...
- Digital Bounce: Local Media Did Well In 2024, Expect Better In 2025But there were challenges in 2024, including advertising declines, the Local Med ...
- Horizon Affiliate Blue Hour Augments Influencer Content, Makes It 'Shoppable'The new tool, dubbed Swell.AI, was developed in partnership with KERV, a ...
- Google Searches, Android Have Become Bigger Targets For MalvertisingTech support scammers last month targeted eBay customers through fraudulent Google ad ...
- Field Of View: Digital Ads Are Being Seen More OftenViewability rates have gone up both for video and display, DoubleVerify repo ...
- Meta Rolls Out Display Option, Automates Media Across Ad PlacementsThe new display option automatically selects and places ad media across differe ...
- Upping Programmatic: Publishers And Advertisers Report Display GrowthMore publishers now use programmatic to sell their inventory in Europe, I ...
- Advertisers Saved $10.8B In 2023 Based On Industry-Wide Anti-Fraud EffortsThe joint study released today by TAG along with the 4As, AN ...
- Google Trial Ends, Execs Emboldened To Speak Outside CourtroomThe Google-DOJ trial wrapped up this week as both sides tried ...
- Google: DOJ Missed The Forest Through The TreesGoogle owns the most powerful ad-serving business publishers use to sell ad ...
- Google CEO: Antitrust Trials May Continue For YearsAlphabet CEO Sundar Pichai said it could take many years to resol ...
- Google Adds Negative Keywords To PMax CampaignsNegative keywords are coming to Google Performance Max campaigns, along with n ...
- Google's Goal To 'Crush' Competition Described In EmailsA former Google exec told colleagues the goal was to "crush" riv ...
- Why Google's Outcome Will Prompt Other Ad-Tech Industry BreakupsA DOJ prosecutor cited 150,000 online ad sales every second at Google ...
- Google And DOJ Face Off In Battle Over Online Display AdsThe Department of Justice will attempt to prove Google illegally monopolized ad-te ...
- Google Display Ads Antitrust Trial Rattles Small Businesses, PublishersSmall business owners have concerns about possible outcomes of Google's DOJ antitru ...
- Google Gets Another Third-Party AI Brand Safety, Suitability SupportYouTube for Shorts, Demand Gen, and Performance Max products will gain AI-power ...
- Chasing Automation In Media Planning To Reduce Human ErrorEngineers at Reckitt, a multinational consumer goods company, are working on ...
- AI Becomes Magnet For Foreign Adversaries In U.S. ElectionsArtificial intelligence and chatbots have become a magnet for countries like Russ ...
- Study Finds Creative B2B Ads Perform Better As Time To Purchase GrowsMany business decision-makers feel most advertising and marketing messages lack the relatabilit ...
- Google Local Services Ads Get AutomatedGoogle made changes to its Local Services Ads this week. One featu ...
