- How Mobile Search And Display Ads Could Become Goldmine For Local Businesses
Online Media Daily, Laurie Sullivan - Thursday, January 7, 2010
Google has been testing the inclusion of click-to-call phone numbers in sear ...
- Behavioral Targeting Meets Attribution Management
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 6, 2010
Dotomi will soon begin to offer an advanced advertising campaign attribution servi ...
- How A Billion Dollar Mobile Investment Could Support Search And Display Online Advertising
SearchBlog, Laurie Sullivan - Wednesday, January 6, 2010
Within the past month, two tech leaders have made investments in mobi ...
- Chegg.com Flips The Bird In Ad Campaign To Reach Students
Online Media Daily, Laurie Sullivan - Monday, January 4, 2010
Textbook rental site Chegg.com has launched a series of advertising spots acro ...
- Analyst Forecasts Better Days In 2010 For Online
Online Media Daily, Laurie Sullivan - Monday, January 4, 2010
Display advertising should recover and rise nearly 11%, global search will gr ...
- What Will Become Of Yahoo
SearchBlog, Laurie Sullivan - Monday, January 4, 2010
Here's the big question for 2010. Can Yahoo turn around its busines ...
- Do You Know Where Your CPM Is?
OMMA Magazine, Catharine P. Taylor - Thursday, July 15, 2010
If you're in the online advertising business, you've finally seen the headli ...
- Can Science Save the Banner?
OMMA Magazine, Steve Smith - Wednesday, April 7, 2010
In 2009, you couldn't tell if the market for display advertising w ...
- Logging In: In the Long Run
OMMA Magazine, Paul Knegten - Friday, May 14, 2010
I want a word with whoever first threw around the "last mil ...
- DSP Focus: A Multitude of Possibilities
OMMA Magazine, John Nardone - Friday, May 14, 2010
DSPs, or demand-side platforms, are hot. The online trade press is fu ...